Judging from the current situation, how to break through the development bottleneck of the game industry and open up new thinking space has obviously become the most urgent reform proposition for game manufacturers. Fortunately, domestic and foreign manufacturers have been actively exploring solutions in the industry, and have achieved certain results and achievements.
Rovio from online "flying" to offline has made the business of Angry Birds bigger.
As the originator of the smart phone era, Angry Birds series may be one of the most familiar works for users. Even such a successful product is faced with the development problems of how to make better profits and how to retain players. The difference is that Rovio actively explored many problems and achieved good results.
In order to retain more players, improve product profitability and maintain the brand vitality of Angry Birds, Rovio has successively launched Angry Birds Go! Angry Birds: Epic and Angry Birds: Epic. At the same time, Rovio also began to actively expand offline peripheral products, such as Angry Birds theme parks or toys, clothing, bags, stationery, commemorative coins and so on. At present, more than 30% of Angry Birds' income comes from offline licensing and peripheral products.
EA, a world-renowned video game company, uses big data to promote game development.
EA, a world-famous video game company, has 2 billion gamers all over the world and generates 50TB of game data every day. EA is making full use of big data technology to make players get a better game experience and gain more profits by promoting their extensive participation.
For example, through the targeted analysis of data, EA can maximize the consumption potential of players. Just as the products recommended for users on e-commerce websites are recorded according to the purchase data of other customers, this method can also be used in the virtual product purchase link of game environment. For example, based on the player's level in the current game, EA can recommend some virtual props with similar functions to players and purchased by other users. This will lead to an increase in the proportion of sales or cross-selling and other extra income. Of course, the benefits of big data go far beyond this, and EA is still exploring this aspect.
Integrating games and socializing; Integrated blizzard combat. Net platform and Facebook.
In order to get rid of the piracy problem that has plagued TV games for many years, Blizzard, a world-renowned home game manufacturer, has added a full-networking model to its representative product "diablo 3", which makes the products have to be verified online before they can be played, even if there is piracy, it becomes meaningless.
In addition, Blizzard integrated Facebook into the battle. Net(Battle.net) develops a bottleneck online game service platform for end-games, so that players can talk to their Facebook friends while playing games and tell them what they are doing in the game. According to the survey, socializing can improve players' stickiness and make the turnover rate of players lower, and the cooperation between Blizzard and Facebook makes the game and socializing perfectly combined.
Games and movies are seamlessly connected. Ubisoft plans to shoot a live-action version of Assassin's Creed.
Games and movies are made for entertainment. In a sense, games and movies have a high degree of overlap in content. If they can use each other, they may have amazing power generation market potential.
Ubisoft is now preparing to bring its classic game Assassin's Creed to the big screen. At that time, existing gamers can go to the cinema to review the game classics, and some players who have never played Assassin's Creed are very likely to become new players because of the movie version. This seamless connection between games and movies allows game manufacturers to effectively maintain the relationship with old players and attract new players.
After China's innovation, Migu Technology connected games with finance and life.
In China, in fact, many enterprises are exploring. Migu Technology is the first service-oriented enterprise in the world to build a cash exchange in the game and relate it to the actual consumer demand. In order to break through the bottleneck of the industry, Migu Technology has successfully extended the value of players to reality by providing financial services and life-oriented services for the game, activated the realistic needs of players and brought more market space for the game.
Specifically, Migu Technology can tailor the trading system for the game, allowing players to directly convert the "magic weapon" in the game into RMB. In addition, Migu Technology also built a life service support system for the game, connecting the needs of players in reality into visible, edible and tangible emotions: "After brushing the copy, the president will be a hero. Say, brothers, have a meal, and soon the brothers in reality will eat delicious food; A spirited little brother sent flowers to America laguna's sister in the game, and at the same time, the sister in the real scene also received flowers ... "
A set of data shows that in 20 12 years, players spent more than 50 billion in the game. Surprisingly, the total consumption of these players in the same year exceeded 500 billion. This data shows that players only pay 10% for the game, and 90% of the consumption has nothing to do with the game. This model of Migu Technology has successfully made the game industry have more contact with players, gained more benefits, and enabled players to realize more realistic wishes in their favorite world.
Sony opens the built-in advertisement of PS game to broaden the revenue channel.
As early as a few years ago, in order to increase the revenue of products, Sony opened the in-game advertising platform of PS series game consoles, allowing advertisers to implant commercial advertisements in PS games. This model has effectively broadened Sony's revenue channels and made up for its losses in the game console business.
Regarding in-game advertising, some people in the domestic industry said: "Among the more than 50 online game operators in China, it is estimated that there are more than 250 online games in operation, but no more than 15 really make money, and no more than 30 really make money. Most of the rest have limited hematopoietic function. Sony's in-game advertising model can add an extracorporeal circulation system to the game industry, allowing a larger traditional advertising market to transfuse blood for the game. "
No matter which mode breaks the bottleneck of the development of the game circle, as long as the game manufacturers have the spirit of continuous innovation and the courage to break through the traditional mode, then the game market will not decline. Innovation is a kind of thinking and a way of thinking about the future. We believe that the game market will have a better tomorrow under the impetus of those innovative game manufacturers. The author will wait and see with you.