Maybe everyone will think that Internet cafes are upgraded Internet cafes, but they are not.
From the consumption habits, we can know that you may spend very little money in Internet cafes, so you only surf the Internet for instant noodles and water, but Internet cafes are different. Everyone started drinking coffee, drinks, popcorn and all kinds of delicious food. These extra consumption will undoubtedly make the Internet more enjoyable, and at the same time make Internet cafes earn more.
In addition to the traditional business model of paying for Internet access, Internet cafes have other profit models, mainly in catering, which is the highlight of Internet cafes' profit. To tell the truth, the income from internet access fees can basically guarantee operating expenses and cover the cost of machines.
Generally, experienced internet cafes basically have fast food service, which will be a considerable income if they run their own businesses.
Take an Internet cafe with 100 machines as an example. When providing fast food service during normal business hours, the daily turnover of selling fast food can reach about 1500 yuan, and the net profit is about 500 yuan. The dishes sold should be determined according to the time period, with staple food pushed at noon and snacks pushed at night.
In addition to delicious food, Internet cafes also profit from the water bar area. Basically, 60% of customers who come to Internet cafes will order juice milk tea, and the price of a drink is almost 10 yuan, while the cost is only 4 yuan. If you sell 50 cups a day, the net profit is 300 yuan.
When some Internet cafes started, they gave up the net fee income of ordinary areas and specialized in VIP areas and competitive areas. For example, machines in ordinary halls will be open for free to enhance popularity.
Moreover, the machines in these ordinary areas are not bad. Many people come for the freshness of free internet access, and even specially bring friends to play.
Now that I'm here, I'm sure I'll spend money, buy food and drink, and have fun with my friends. If the service is good, everyone is willing to come often. Slowly, the ordinary lobby of the Internet cafe has become a restaurant that "eats and drinks while surfing the Internet", and the serious netizens inside will be gradually diverted to the VIP area of the Internet cafe.
In addition to catering, Internet cafes can also do other value-added services, such as traffic promotion. Generally, Internet cafes will join the Internet cafe alliance and receive some home advertisements, rebound advertisements of Internet cafe games and so on. These advertisements will basically not affect consumers' online experience, but it should be noted that these advertisements must not pop up suddenly in the form of pop-ups, otherwise they will be offensive and affect the experience.
So-and-so's Internet cafe alliance sogou navigation is 25 yuan/1000 UV, hao 123 is 26 yuan/1000 UV, and it is 18 yuan/1000 search, with the label 600 yuan/1000.
Internet cafes can also sell game cards like Internet cafes. In addition to game cards, you can also find better suppliers to sell game accounts, character costumes, game equipment and so on of some popular online games according to customer needs.