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The spread speed and breadth of Weibo must be obvious to all. Weibo's 20 19 first quarter financial report shows that the number of monthly users in Weibo increased by about 54 million year-on-year, reaching 465 million; The number of daily households increased by about190,000, reaching 203 million. Weibo is not only a tool for sucking powder and draining water, but also a tool for making money. As long as you learn to operate, you can make use of Weibo taobao guest, and you can earn more than 10,000 yuan a month without opening a store to stock up.
Taobao guest, Weibo, refers to the behavior of importing traffic to Taobao stores through Weibo page display, and earning the difference from it. There are countless taobao guest in Weibo. Search for the same product in Weibo, and you can find countless product links. Although taobao guest makes money, there are not many people who can really make a lot of money, because we haven't found the right way to operate in Weibo.
I. Account number packaging
Since it is to push Taobao product links, you must first learn how to package your account and make yourself a shopper. In Weibo, taobao guest is mainly a young cartoon avatar, while Weibo's names are mainly "cabbage", "discount" and "bonus hunter". There will be words such as "bonus hunter" and "saving money" in the introduction, which are simple and clear and easy to attract the attention of young women and student parties.
At the initial stage of operation, it is necessary to release some inexpensive shopping experiences. Exquisite copywriting is of course necessary, combining long and short pictures. Keep up with the trend, keep up with the new products of online celebrities, and release the shopping experience as soon as possible. After all, young people, especially young women, are the main consumers today.
Second, the powder has gone up.
Account packaging is only the foundation, and how to increase powder is the key to maximize benefits. Want to water in Weibo, is nothing more than rubbing hot spots, with network celebrities. So in the early days of taobao guest, how should we squeeze ourselves dry?
1. Friction hotspot
Hot topics are also hot topics in Weibo, such as celebrity gossip, hit TV series and social news. Remember to bring a topic to Weibo, express your opinions, and then keep up with what you want to promote. However, it should be noted that Weibo's content should conform to the three views of the public, and those who are interested can be the best.
2. cooperate with big v.
According to the type of fans, find the corresponding big V and ask them to recommend you. Pay attention to the big V, adopt the cooperation mode and adopt the lottery method of "forwarding+attention" to attract more fans.
3. Build a group with Weibo reds
If you think the cost of cooperation with Big V is too high, you can find Weibo Reds to cooperate. As long as the fans of Weibo Reds are of good quality and active. Weibo Redskins are responsible for recruiting people, and taobao guest is responsible for selling goods. Benefits can be divided according to a certain proportion.
Third, product selection and release.
So much preparatory work, of course, is to sell products to earn commissions. There are also doorways in the choice of products.
1. First of all, the quality of things must pass, and unfamiliar or unused products should be carefully promoted. Good quality and low price is king.
Secondly, it is best to promote explosives, because the sales of explosives are large and the commission is naturally high. For example, selling small fans in summer, warm babies in winter and popular star products online.
Finally, it depends on the product with 10% commission, not the single commission, but the commission ratio. Generally speaking, merchants who are willing to give high commission will generally be prepared to promote this product for a long time, so as to ensure maximum benefits.
When releasing the product Weibo, the brand and price of the product are essential, and the focus is on the price comparison before and after the discount. Copywriters should also take care of themselves. If you have used it yourself, you can tell your feelings directly, or you can add real feedback from previous fans. This shows the importance of interacting with fans. Finally, there are pictures. Generally, taobao guest in Weibo will have two or three pictures. It is best to have your own real shot. Other taobao guest will match the product-related facial expressions, which can not only create their own personal characteristics, but also attract a group of young fans. If you simply send a link with a picture, it will give people the impression that it is a card issuing machine and will not attract users.
Taobao guest's way of making money.
After determining the selection criteria, you can check the sales volume of the products you promote in the background. Promote more products, you will naturally know the preferences of the public, and you will know what you want next time you choose a product. If the product feedback after promotion is not good, even if the commission is higher, it cannot be promoted. Word of mouth first is the key.
With more and more people doing taobao guest, the direct number of Weibo is easily blocked or frozen. So how to protect Weibo account? -Generally speaking, as long as you don't report your Weibo account, don't add one or more spam comments to your comments, and avoid excessive advertising, you can reduce the probability of your account being frozen.
1. The advertisements in Weibo should be hidden as much as possible, and a small number of advertisement links should be posted in the comments with large content, so as to keep the large size open.
2. Sending small-sized links and forwarding large-sized links is also a way to avoid being dubbed.
3. Don't put the chain on Weibo. Putting the outer chain will reduce the exposure by 20%. After finding the product to be promoted, generate a short URL chain in Baidu.
4. Try not to use product titles piled up like Taobao keywords in Weibo content, but use your own sharing language as the main content.
5. Weibo accounts should be authenticated as truly as possible, and accounts with V are much more transparent than personal accounts.
Fourth, maintain fans.
Maintaining fans is also a solid powder. In addition to delivering products and satisfying fans, interaction with fans is also essential.
1. Weibo provides corresponding fan maintenance functions, such as automatically replying to concerns, private messages, keywords, etc.
2. Publish your own experience in using promotional products in Weibo to increase the trust of fans.
3. Share some interesting life stories, jokes, etc. And increase fan interaction. Some taobao guest, like Weibo, share their daily life and parenting with their pets, exchange experiences and promote products.
4. Without the above experience, both tree hole posts and grass pulling posts can become discussion places for fans, mainly to provide communication places for fans and increase their activity.
Forwarding lottery tickets from time to time is also a great weapon for solid powder.
6. Pay attention to the feedback of fans buying products. Actively ask fans how they feel and interact with them in the comments. On the one hand, product feedback can help you judge the quality of the product, on the other hand, it is also a second promotion of the product to attract repeat customers or new users.
Being a good taobao guest is not as simple as you think. Only when every detail is in place can the dream of a monthly salary of 654.38+10,000 yuan be realized.