what form is entrepreneurship? If you only invest in a physical store, only open a physical store, purchase goods and sell products, and then a registered company can start a business, then these two years are definitely less, because the risks are too great, and even if you want to start a business in these two years, you sometimes have no chance, for example, your health is restricted, and it is common to have a store that is difficult to open. However, the form of how to start a business is not just about opening a shop, setting up a stall, buying and selling goods, and registering a company. Then the scope of starting a business is split, so in fact, many people are starting a business.

Many people with traditional thinking can directly and clearly say: those who have no marketing thinking think more: doing things is to open a store and register a company. Those who do self-media are not entrepreneurs, but all talk. Sun Honghe believes that a person's cognition determines their view of the world. Don't think about it carefully: even if you open a physical store, you won't sell it without your mouth. Why can some people sell it well and you can't? Why is it empty talk to sit offline and do it from the media online? Why is it called business to yell at the door online, and it is an armchair strategist to make short videos to sell goods on live broadcasters and online?

five years ago, I started a franchise chain and planned a concept casually. Then I recruited stores by store, and the whole country invited merchants to collect the franchise fee. At that time, it was too simple to make money, and it was easy to make money by opening a physical store. Later, advertising marketing failed. From the whole network marketing, e-commerce, Wechat business to the present self-media, many people have been living in childhood, the times are developing, and the means, situation and thinking of starting a business are changing.

For example, the self-media people in agriculture, rural areas and farmers that you despised three years ago have now turned and upgraded to the largest local e-commerce and merchants in agriculture, rural areas and farmers, and even the supply chain platform for agriculture, rural areas and farmers. Do people sell their products by opening a physical store? The form of entrepreneurship that you despise is impacting you. Therefore, in theory, all authors who have self-media accounts on the Internet are entrepreneurs, but many people don't admit it or do it well.

In the past, to start a business, you had to register a company, produce products or purchase products, and set up a physical store. These are business that seeing is believing. Now? The logic has changed. First, we should engage in drainage, first engage in influence, or first establish relationships, and even help others share and make money. These are all brand-new business wealth thinking.

It's a failed year to start a business. The big market and the epidemic have caused 781 million people to be in debt, hundreds of thousands of companies have closed down, half of the shopping malls have closed down, and physical stores are struggling except places where people have to go, such as massage and restaurants.

Nowadays, people buy daily necessities online, and the transparency of commodities is getting higher and higher. There is no profit at all except for various labor costs. Now, the number of people who spend a lot of money and buy bags is obviously decreasing, and prices are rising and wages are not rising. Who dares to start a business under such circumstances?

Why do many people invest now when they have money, such as stocks, bitcoin, P2P, etc. Lucky to make some money, most people fill holes.

Nowadays, many entrepreneurial bosses go to work for the Internet when their companies close down, delivering takeout and express delivery, because working in the current market is much more practical than being a boss. In recent years, there are more and more people who have broken their promises, and a large part of them are also the biggest cause of entrepreneurial failure. Once the capital chain breaks, a series of risks will follow.

2121 is a good year to be alive, and a year to lose nine out of ten businesses. I think the emergence of the Internet is the biggest cause of failed businesses. Do you agree?

The probability of success in starting a business is not high, which can be described as rare. However, due to the influence of the economic situation or the general environment, the probability of failure has been even higher in the past two years. What's more important, many people who originally had entrepreneurial ideas have witnessed the fact that some familiar people have failed in starting a business in the past few years. For example, two acquaintances of mine have started a business in the past few years, and the situation in these two years is tragic as follows:

First place. The house with which his wife worked hard for the monthly payment is gone, and his daughter-in-law is often angry with him. He is going to work in a distant place by himself.

second, a decorator, made a lot of money in the early years and bought a luxury car, but he lost a lot of business in the past two years. The luxury car and the house were sold to pay off his debts, and he was under great pressure.

In addition, I have a classmate who is a wholesaler of building materials, and it is difficult to get payment for products. Some customers will not come, and some customers will pay off their bills with some daily necessities or drinks at high prices.

I also know several acquaintances who do security monitoring projects. They say that it is difficult to get project funds in the past two years, and they are afraid to take some jobs.

Many people do not earn as much as they do when they work for others, and worry less about working. Entrepreneurs usually worry too much, tend to age or appear vicissitudes.

Many entrepreneurs are heavily in debt, far away from their relatives and friends, some even separated, some suffer from depression because of being overwhelmed or stressed, and the society's tolerance for entrepreneurial losers is limited ... These reasons may be the reasons why there are fewer and fewer entrepreneurs. However, with the introduction and implementation of the personal bankruptcy law and other improvements, the entrepreneurial environment may be improved or the spring of entrepreneurs may not be far away.

it's hard to start a business, and it's even harder to keep it. Those who have no money can't invest to start a business, those who have little money are afraid of losing all their money, and most people who have more money have figured it out. It is also the choice of many people to spend the rest of their lives happily and easily with money. Therefore, if you can have a job that can meet the needs of survival, it is not very tiring and there is no big risk, so you don't pursue entrepreneurship. Of course, there are still many people who pursue and have the courage to start a business.

There are fewer and fewer people starting businesses for the following reasons:

First, the rent is high, the cost of hiring people is high, and the cost of starting businesses is too high.

second, the prevalence of the internet makes it more and more difficult for entities to open stores.

Third, since the rise of the media, people can easily make money in their own homes without renting houses or hiring people.

fourth, because the income from starting a business is unstable, it is better to have a stable job. Therefore, a large number of young people choose to take the exam.

To sum up, it is reasonable that fewer and fewer people start businesses.

A few years ago, many people quit their jobs to start businesses in the sea, which was an unprecedented upsurge. However, in the last two years, many people have gradually dropped out of the entrepreneurial team, and fewer and fewer people insist on starting businesses or join the entrepreneurial team. Why is this happening?

There are different reasons for different people, because everyone's environment, ability, resources, contacts, psychological endurance and planning ability are different, so the reasons why everyone quit starting a business are different.

I am also a member of the entrepreneurial army. I started my business in 2118. During this period, I experienced many twists and turns and many problems. At the worst, I didn't even earn a penny a month, but I had to bear all the expenses of the company every month, as well as the expenses of mortgage and family expenses, so I basically borrowed money for a while. If I didn't have a strong psychology and strong pressure resistance, maybe I would have given up long ago.

and the reason why I can persist until now is because I am passionate about starting a business, and I have goals for what I do. I firmly believe that as long as I can persist in what I do, I will eventually get rewards, so I slowly start to improve.

and I can do this because I have spent a long time thinking about my advantages before starting a business. What resources are there? What can I do? Then when I was on the job, I slowly made some preliminary preparations for starting a business. After I had a certain foundation, I decided to quit my job and start a business.

But in reality, many people start businesses blindly, and more people start businesses on a whim or with a blx.

For example, some people go to work normally and are told that they have no way out with a dead salary every day. They have been ridiculed for many years without a house or a car, and then they decide to quit their jobs and start their own businesses in order to gamble for a while. I don't think this kind of people who take blx to start their own businesses will go far.

I don't think starting a business is to show how capable you are. Starting a business is more like a career of your own, or a small dream of your own. When you are in the right position, you can calmly face all kinds of setbacks and problems encountered on the road to starting a business.

But in reality, many people are very blind in starting a business. They don't know the purpose of starting a business at all, so they are very casual when choosing a business project. When they see that others have made money, they also blindly enter this industry, and they don't choose the right business project according to their own advantages and resources. As a result, most people start a business in failure.

according to relevant statistics, 71% of the entrepreneurs can't last for a year, and 21% may last for two or three years, but less than 11% can really last for more than three years.

There are various reasons for the failure among these entrepreneurial armies, but in summary, there is nothing more than the following reason.

1. The market competition is too fierce.

The most direct reason why most people fail to start a business is that the market competition is too fierce. After all, the market is very transparent at present, and others can do what you can. If you have no capital or resource advantages, but confront others head-on, the chances of winning are actually very small.

So in the fierce market competition environment, for entrepreneurs, if everyone doesn't have too many advantages, it is very likely that there is no business source at all, and there will naturally be fewer people who can persist in this.

2. Lack of funds.

Nine times out of ten people who fail to start a business are likely to fail because of lack of funds.

As we mentioned earlier, the current market competition is very fierce. If you want to survive in the market, you need not only your hard work, but also your financial support. On the one hand, having funds can make you stick to it for a longer time, because a startup needs time to transition, and only when it reaches a certain level can your products and services be recognized by others; On the other hand, having funds allows you to buy more talents, more resources and services, which is also an essential and important support for starting a business.

3. Choose the wrong industry.

In fact, many people choose projects blindly when starting a business. Most people see that some people on the Internet say that this project can make money, or that friends around them make money in a certain industry, and then blindly enter this industry.

But the so-called interlacing is like a mountain. If you don't know a certain industry, and you only see its surface to make money but don't know its way to make money, then you won't make money easily.

for example, if we take away the online stores, the online stores that can really make money at present are basically the old stores, which have some loyal customers and the weight of the stores is relatively high; Either this store has very strong financial strength and has played a lot of advertisements, so it can attract more traffic.

But for a newly opened online store, you have no customer base and no weight base. Under this background, you don't have more money to advertise. I think it is more difficult to survive.

4. Lack of ability or independent thinking.

Nowadays, the market competition is very fierce, unlike in the 1981s and 1991s, you can succeed by picking any burden to start a business. In the face of fierce market competition, you need to learn to think, especially to think independently, and to study something and an industry in depth. Only by thoroughly studying the industry rules and market customers can you seize an opportunity.

However, many people are not competent enough in the process of starting a business, but they can't think or learn. Even after learning, they just blindly learn some courses called entrepreneurial tutors and trainers. But if these courses are really useful, these so-called professional tutors and trainers would have become multimillionaires and billionaires, so they don't have to waste their breath to do training.

Therefore, in the process of starting a business, we must actively look for problems and find them, and then learn and improve according to the problems themselves, instead of blindly engaging in various "cheats".

5. Under the pressure of life.

In fact, there are very few people who are really wealthy in the entrepreneurial army. Most people start businesses because they have no money, but starting a business has a process, which is very difficult in the early stage and even faces the pressure of not having a source of income for a long time.

once you have no source of income, you may not be able to carry on, because when you start a business, you will face all kinds of expenses every day when you open the door, as well as family expenses. When you have no money to pay these expenses, you will obediently bow to reality.

For example, some friends I know were full of enthusiasm and confidence when they first started their business, but after working for a period of time, their income was so low that they didn't even have enough for their living expenses. As a result, they had to shut down their company and look for a job again under pressure.

Of course, there are many reasons for the failure of starting a business, so we won't list them one by one here. In short, every reason for failure can knock down many people, so after all the reasons for failure are added up, more people will fail.

Seeing so many people fail, many people lose their motivation and enthusiasm, resulting in fewer and fewer people starting businesses.

from the macro level of the country, the direct reason is the economic downturn and sluggish consumption, which leads to the recession of the middle market. I think these are not the most important things. There are difficulties at the macro and meso levels, but more opportunities-building the rule of law, reducing taxes and fees, simplifying administration and decentralization, protecting the legitimate rights and interests of private entrepreneurs, etc., all of which are rare opportunities. First, the threshold of venture capital is high, which is the main reason.

Even if you set up a stall, you can't afford to set it up without 31,111 yuan for transportation, production equipment, rental and materials. Opening a store is at least a hundred thousand starts; Start a company, at least one million. In the past, the legal system was not perfect, the government procurement was not standardized, and the environmental protection requirements were not strict. Some small workshops could still survive by cracks. Now it is different, and the necessary capital threshold must be met. A considerable number of entrepreneurs lost in this step. Second, the threshold of entrepreneurial technology is high, which is an important reason.

Now it's long past the time when you buy goods in the north and buy them in the south, and you can make a lot of money by changing hands. The traditional commodity circulation industry has bright information and transparent costs, and this road is no longer feasible; Online stores are becoming more and more difficult to do. The platform cost has exceeded the rent and taxes of physical stores. Entrepreneurs can only take the technical route, and technology has a threshold. Those who master technology do not have the conditions to start a business, but they have a business.