There is also a professional search engine Baidu, which mainly does search ranking, enterprise software, advertising business and bidding ranking in China. Its revenue growth benefits from the further increase of website traffic, the continuous expansion of the number of customers, and the expandable potential of the business model based on pay-for-performance bidding ranking.

It turns out that "bidding ranking" is an online promotion method that pays for the effect. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens. Baidu charges according to the number of potential customer visits it brings to enterprises, and the bidding ranking accounts for 80% of its revenue.

Wireless value-added service company

Wireless value-added service providers include Kong Zhong, Tong Ling and Huayou Century.

China Mobile's value-added service market started in 2002. After five years of rapid development, the overall market scale reached 410.50 billion yuan in 2005. One is to provide entertainment services directly, such as making friends, MMS, CRBT, games, ringtones, voice interaction, etc. The other is to provide information services, such as advertising, introduction of professional medical knowledge, weather forecast, etc. Traditional SP services include SMS, voice and CRBT, while 3G-based SP services include WAP, online games, MMS and JAVA applications.

In 2005, the development of China mobile value-added service market continued to slow down. Under the background that the growth rate of traditional short message service is slowing down and 3G has not been launched, many SP compete at a lower technical level, eventually forming vicious competition. In addition, the high-pressure policies implemented by China Mobile and China Unicom on WAP and other value-added services have also hit the SP industry. 2006 will be a crucial year for the breakthrough of wireless value-added services.

E-commerce company

E-commerce companies have Ctrip, E-Dragon, which provide tourism services, and the future of providing human resources services.

Tourism e-commerce provides free services to tourists and earns income from hotels and airlines. E-Dragon is keen on travel services, that is, charging customers for services. For example, at the beginning of the year, it was planned to deposit 65,438+00% to customers, but as a result, 20% was saved, the promised 65,438+00% was free, and the other 65,438+00% was 50/50. Ctrip focuses on self-help tours. The service content of self-help tour includes simple "air ticket+hotel" and "air ticket+hotel+pick-up+selective tourism content" and other different levels. Mainly rely on the commission of hotels and air tickets to make profits.

Worry-Free Future is the first professional human resources service organization in China to integrate the advantages of various media resources. It combines traditional media, online media and advanced information technology, plus an experienced professional consultant team to provide all-round professional human resources services including headhunting, training evaluation and personnel outsourcing.

Online game company

Shanda Network and Ninth City are the leading online game operators in China. At present, Shanda offers more than 10 online games including Miracle II, accounting for about13 of the market share (only referring to large-scale role-playing online games). The ninth city has the exclusive agency operation right of World of Warcraft in China.

The profit model includes charging for game time and value-added application services (such as providing some special props in the game for players to buy with "Yuanbao", which must be purchased by players with RMB).

advertisement company

The advertising company has Focus Media Company, which is the founder of China Outdoor TV Advertising Network and the first China pure advertising media stock to land in Nancheng. A clear strategic positioning of Focus Market is the core of Focus Media's business model. Its advertising business includes commercial buildings, shopping malls and so on.

China New Media Company listed on NASDAQ is the epitome of China's new media industry. There are three main profit models of media. One is to make profits by content, such as SP company, which buys or even rents content and sells it to mobile phone holders through online and offline promotion. This is the case that magazines make profits through paid subscriptions in print and electronic editions; The second is to make profits through advertisements. For example, portals make profits through selling text links, banner and other online advertisements, search engine companies make profits through bidding rankings, and online recruitment service companies make profits through classified recruitment advertisements. The third is to build a business platform through the Internet to reduce operating costs, such as E Long and Ctrip, and provide travel services, hotels and air ticket reservations; Shanda and the ninth city providing game services (if there is no internet technology, the cost of people participating in multi-role playing games will be very huge); Dangdang, which provides online shopping services.

At present, among China new media companies listed on NASDAQ, the profit model is a combination of the above two or three. With the social development and economic growth in China, consumers' demand for information and enterprises' demand for advertising have shown broad prospects, and the new media industry is bound to usher in a spurt of growth. The main driving force for the development of new media comes from integrating the markets that were divided into different geographical locations, different media forms and different content themes under the original policy system into a big market. We predict that new media with different information formats (text, graphics and video), different content themes and different audiences will be the development trend of the media industry in the future. (Author: Zhan Zhengmao Liu/Tsinghua University School of Journalism and Communication This article was published in Media in April 2006)

___________________________________________________________

Table 1: Overview of Nasdaq-listed portal companies (sorted by market value)

Company name, market value, total revenue, P/E ratio, and business profile.

Netease 29.072. 1 18.92 online games (8 1.4%), advertising (14.2%), wireless value-added services and others (4.3%), wireless value-added services fell sharply due to market competition, and the business center turned to online games.

Sina 13.25 1.93626.93 advertising (43.9%), wireless value-added (50.7%), advertising and mobile value-added services are ahead of Netease Sohu, accounting for a considerable proportion.

Tom10.181.7216.73 wireless value-added (94. 1%) and advertising (5.4%), and its wireless internet service is in a leading position in the mainland market.

Sohu 8.58 1.08323.40 advertising (65.5%), wireless value-added (24.3%), e-commerce (3.5%). The main income comes from advertising business, including brand advertisements and search engine advertisements brought by search engine "sogou".

China net 4.442.47625. 12 software development (82.5%), China.com( 17.5%), software revenue comes from CDC software company.

Finance section 1.060.0752 1.56 China's leading financial information provider, one of the largest Chinese financial websites in the world, mainly derives its income from advertising business.

___________________________________________________________

Table 2: Overview of professional search engine companies listed on Nasdaq Second Board

Company name, market value, total revenue, P/E ratio, and business profile.

Baidu 15.960.39656.78 online marketing (96.2%) includes search ranking, enterprise software, advertising business and bidding ranking.

Note: The unit of market value and total revenue is 10 billion USD, the same below.

___________________________________________________________

Table 3: Overview of single wireless value-added companies listed on 3: Nasdaq (sorted by market value)

Company name, market value, total revenue, P/E ratio, and business profile.

Skynet 4.080.775 12.40 provides products and services such as MMS, WAP and JAVA. Business income based on 2.5G accounted for 72.7%, and business income based on 2G accounted for 27.4%.

Huayou Century 1.900.6248.69 provides the development, integration and services of content applications and comprehensive software platforms for wireless value-added services such as ringtones, picture downloads and wireless entertainment services. Business revenue based on 2.5G accounted for 57.5%, revenue based on 2G accounted for 32.2%, and business revenue based on software and system integration services accounted for 10. 1%.

Tong Ling1.770.7312.21mainly involves many wireless products including SMS, MMS, WAP, IVR and RBT. Among the business income, SMS accounts for 62.6%, 2.5G and audio-related income accounts for 33.5%, and MMS, WAP and JAVA games account for 38.8%.

___________________________________________________________

Table 4: Nasdaq-listed e-commerce companies

Company name, market value, total revenue, P/E ratio, and business profile.

Ctrip 1 1.970.646529.74 is a comprehensive travel service company integrating hotel reservation, air ticket reservation, holiday product reservation, travel information inquiry and discount merchant service. Hotel reservation (69.7%), air ticket reservation (3 1.3%) and holiday product reservation (4.3%).

Worry-free future 4.090.62423.84 Income sources include printing advertisements, online recruitment, search execution and human resources services. Print advertising (54.7%), online recruitment (30.7%), search execution (3.9%) and human resources service (10.6%).

E-Dragon 1.72NA 100.50 covers global hotel and air ticket booking, leisure and holiday products, special merchants, group tours and other services. Hotel reservation (72.6%), air ticket reservation (12.3%), others (15. 1%).

___________________________________________________________

Table 5: Online Game Companies Listed on NASDAQ

Company name, market value, total revenue, P/E ratio, and business profile.

Shanda 9.392.35 17.68 casual games (22.6%), MMORPG(64.0%), online advertising and others (13.4%).

The ninth city, with an annual growth rate of 5.740.576 13.566% in 2005, ranks first among all companies, and its income mainly comes from World of Warcraft (99.6%).

___________________________________________________________

Table 6: Advertising Companies Listed on NASDAQ

Company name, market value, total revenue, P/E ratio, and business profile.

Focus Media 22. 190.68229.04 The simulcast network of commercial buildings has covered 54 cities in China, with nearly 35,000 LCD screens, covering tens of millions of middle-and high-income people every day. In its business income, commercial advertising network income accounted for 84. 1%, and on-site advertising network income accounted for 65.438+03.4%. Most other enterprises make money in the following two ways.

1: Advertising

2. Selling billboards is mainly for advertising profit.