The reasons for making money by developing small games are as follows:

1. The entry threshold of the industry has been improved. The WeChat ecosystem is becoming more and more sound, and various norms are constantly being implemented. Fission sharing, red envelope mechanism, boxes and other gameplay are subject to various restrictions. The rapid transition of the traffic bonus period has made many teams uncomfortable. In comparison, it can only be said that last year was too good. This year, users are demanding more and more data for products and purchases.

2. The whole traffic market fell by a large margin. The perception of R&D and distribution will be more obvious, and the specific data is not convenient to show in the article. However, what we should discuss more is "where did the traffic go?" In fact, this issue was discussed by the channels of the mobile game industry as early as 2115 and 2116, and finally it was summarized as: where the users are, they can be activated with good products.

From another perspective, the domestic Internet bonus period has ended, and the strategic competition has shifted from the number of users to the time of users. With the enrichment of entertainment products, users can choose more and more time consumer goods, and games are only one aspect. In addition, the WeChat mini-game activated the user's more fragmented time and reached deeper users.