University entrepreneurship can start from the internet and campus, so what are the suitable entrepreneurial projects? The following is the internet entrepreneurship project for college students that I brought to you, hoping to help you.
First of all, convenience stores cut in
Nowadays, college students on campus are mainly post-90s. These students have a very obvious feature, that is, they live at home, and they are quite homely. It is this house that gave birth to the economic prosperity of lazy people on campus. 59store, Zhaimi, 8-day Online, Yilaiye and other self-operated convenience store campus O2O platforms have mushroomed. So what are the successful experiences of this kind of platform worth learning from for college students?
First, 59store, Zhaimi, 8-day Online and Anlaiya all adopt the mode of self-operated convenience stores, which has several advantages: on the one hand, the coincidence of commodity convenience stores near various colleges and universities is very high. If they are self-operated, it is easy to meet the needs of students by operating some goods that students often buy; On the other hand, with self-management, you can purchase goods directly from manufacturers, improving profitability and control ability.
Second, students live in relatively concentrated places, so they can deliver more orders for retail distribution at the same time, saving distribution costs. 59store and Zhaimi adopt the way of self-built distribution+building agent, and 8-day Online and Ryan also adopt the way of part-time student distribution. 8 days online will be delivered according to a specific scheduling system. Ryan also borrowed the way of letting students grab orders for delivery, which made full use of students' part-time cheap labor and greatly saved the delivery cost. At the same time, students helped to deliver, which solved the restriction of zero-distance arrival in some university dormitories.
Third, ground promotion is an important channel for O2O products to reach consumers. If the conversion rate of this channel is extremely low, then all previous works can't land. To a certain extent, the combination and promotion of O2O online and offline will be solved by borrowing student distribution.
Fourthly, this kind of convenience store especially captures the huge demand of students for snacks at night. For example, 59store cut off daily necessities, focused on the snack business at night, and launched the "Night Cat Shop" brand; However, Zhai Mi. Com stipulates that the building management is open for 5 hours every day, and it is mandatory to arrive at 1 1: 30 at 9 pm.
Then, what should college students pay attention to if they also choose to cut into campus O2O from convenience stores?
1. If you use a self-operated convenience store, the cost will be high, which is undoubtedly more difficult for many students who don't have much money at the beginning of their business. Of course, if you have certain conditions in the early stage or get a financing entrepreneurial team, you don't have to care too much about these.
2. The gross profit of goods in convenience stores is low, and it is possible to achieve profitability only if a large number of convenience stores are built. The original door-to-door delivery increased the extra labor cost. If you can't win in scale, it will be very difficult to make a profit.
3. This model is very dependent on the length of each building, and the mobility of students' part-time jobs is often very large. Once the cooperation of the landlord suddenly terminates, the platform must find a new landlord in a short time. Managing a huge team of campus sellers will also face the problem that the quality of service cannot be fully guaranteed.
Second, the cut-in of logistics
In fact, there are platforms similar to convenience store management, and there are also campus logistics errands platforms represented by Wheat Commune and Fast Fish. The difference between them and the convenience store platform is that they do not own supermarkets, but only do the distribution system of merchants.
First, compared with self-operated stores, this logistics distribution mode saves costs and is a lighter mode, especially suitable for college students to start businesses at zero cost. After all, most college students lack the most basic start-up funds at the beginning of their business. Of course, the profit margin of this logistics model is also greatly reduced, mainly by charging certain errands to merchants. Students who want to start a business in this field must be prepared for hardship.
Secondly, from the perspective of recruiting people, the mode of building managers recruited by convenience store campus O2O to open supermarkets requires building managers to hoard goods and pay a certain amount of money for hoarding goods. The students recruited by O2O in logistics campus run errands, and they don't need to pay any fees at all, which is more acceptable to students. In the early days of starting a business, the student team only needs to rely on its own partners to meet the needs of the campus. After the team develops to a certain extent, we can start the campus express delivery mode according to the way of quickly grabbing orders and recruit some students who are interested in doing part-time express delivery for a long time.
Third, whether it is today's JD.COM Mall or downwind optimization, it is actually based on its own strong logistics team. The ultimate goal of this kind of campus logistics is not limited to logistics distribution, they just try to use logistics as a breakthrough to enter a larger vertical field of the future campus e-commerce market. Although college students don't spend much every month, a considerable number of girls spend their money on online shopping, grasping this market demand, and the future market opportunities are full of imagination.
Third, cut the fruit into the mouth.
Speaking of strange orchards that have been transformed from university convenience store O2O to university fruit O2O platform, they also got tens of millions of series A financing in early March this year, transforming from department stores to fruits, and strange orchards focus on more vertical fields. For the transformation of this strange orchard, Liu Kuang believes that there are several advantages worth learning:
1, the main target of retail is otaku, and the main consumer of fruit is lovely girls from colleges and universities. The profit margin of fruit is relatively larger than that of retail food, which is very important for the strange orchard to achieve profit in the early stage. For college students to start a business, it is of great significance for the long-term development of the team whether they can make a profit in the early stage of their business.
2. Strangely, the fruit procurement in the orchard is not from the fruit market, but directly cooperates with the origin of the orchard, which not only ensures the freshness of the fruit, but also ensures the relatively cheap price of the fruit, which has been recognized by many lovely girls. In fact, at present, there are many community fresh delivery platforms in China, and the main reason for the failure of many platforms is that they are defeated by fresh sources, which can neither guarantee the freshness of fruits and vegetables nor guarantee the reliability of quality.
3. In terms of creative marketing, Strange Orchard is spread by students through cute strange mascot Xiao Miao and special event planning, strange meow's WeChat expression and mobile phone wallpaper. , especially by many lovely girls, firmly grasped the needs of this particular group.
But for college students to start a business and do fruit distribution, they also need to bear certain risks:
Risk 1: Fruit is a fast-moving consumer product, which is different from ordinary snack products. If it can't be sold in a short time, the loss will be great. This not only requires college students to work hard on fruit refrigeration, which increases the cost invisibly, but also ensures that fruits can be sold quickly, which increases the sales pressure.
Risk 2: The particularity of fruit determines that students in the early stage of entrepreneurship can't buy too much fruit at a time. People may be reluctant to cooperate if they buy directly from the fruit producing area, but if they buy in the fruit market, the price and cost will also rise, and the freshness of the fruit can not be guaranteed, which will also affect the sales of the fruit.
Fourth, cut in from finance.
At present, many platforms have cut into campus O2O from installment payment, and a considerable number of platforms have obtained financing and achieved good development, such as installment music, interesting installment, excellent installment, installment treasure and so on. At present, the biggest thing is interesting staging.
First of all, college students are a group with huge consumption. Although their economic strength is relatively weak in terms of income, this does not mean that their spending power is not good. Campus installment consumption just meets the goods that most college students want to buy but can't buy temporarily because of financial reasons. It is precisely because of this huge demand that installment consumption is in full swing in university campuses.
Secondly, fun staging, a large-scale campus staging shopping platform, also supports students to open stores in fun staging and sell daily consumer goods such as snacks and department stores. Pulling students into their own platform will save a lot of money in marketing promotion and promote themselves better at the same time. After all, it is easier for students to promote themselves through the strength of students than through direct publicity.
Finally, in terms of commodity distribution, students can find all kinds of commodities they want according to their own needs, such as shampoo and instant noodles. In a few minutes, someone will deliver the goods to your door. The delivery person is the college students who open the fun shop. From the point of view of logistics, the advantages of the fun shop model compared with other e-commerce platforms are also very obvious.
Of course, this staged campus e-commerce platform still has considerable risks, which is not easy for entrepreneurial college students.
1. Students are all consumer groups with no source of income. They basically only have the living expenses given by their parents every month. Once the goods purchased by college students on a platform far exceed the students' carrying capacity, the platform needs to bear certain financial risks.
2. From the point of view of competition, at present, JD.COM has introduced white stripes, and Alipay has also introduced financial products such as flower buds, which are consumed first and repaid later. The intervention of giants will definitely have a certain impact on the campus installment consumption platform.
Fifth, cut in socially.
Speaking of campus socialization, many people may be familiar with course-based social platforms such as super-curriculum and course grid, but their ultimate goal is far more than socializing, but doing 58 jobs on campus based on this kind of socialization, such as various campus agents running errands and delivering snacks to their homes. So what are the advantages of campus social platform cutting into campus O2O?
Advantage 1: Through social interaction, the platform can accumulate a large number of users. With this user-based, the platform can easily enter the campus O2O market. If it is a self-operated store, as long as there is no problem with the supply, there is no shortage of people to buy it; If it is an open platform and cooperates with businesses around the campus, I believe that the huge student user base can easily attract these businesses to join the platform.
Advantage 2: From the perspective of social O2O, the original online socialization can now be combined online and offline through surrounding restaurants, cinemas and stores, and the combination with surrounding life services also promotes the social development of the platform to some extent.
However, it is not so easy for a campus social platform to complete the successful transformation to campus O2O.
On the one hand, the core of social platform is socialization. Genetic factors lead many people to choose this platform not for consumption, but for communication with others. It takes a long time for users to cultivate their consumption habits on social platforms.
On the other hand, campus social transformation and campus O2O also need to face the competition from social giants such as WeChat and Momo. The reason why super courses and course grid can win the recognition of some users socially is because they have seized the vertical market of social interest in college courses. But O2O is different. O2O launched by WeChat and Momo can also cover all university campuses.
In addition, there is also a joint purchase that used to cut into campus O2O through membership cards, but now it is transformed into a part-time platform on the university campus. The most successful operation of campus O2O field is the platform of take-away O2O hungry, but this field has become a battlefield for giants to kill, and college students have no chance to enter at this time.
Generally speaking, although there are certain challenges in the entire campus O2O market, there are still great opportunities, not to mention which business does not need to face challenges? Liu Kuang believes that there is absolutely no need for college students to drop out of school and start businesses. They can make full use of their advantages and resources at school to start businesses related to the campus O2O field.
develop
1, the school's design and printing business
Nowadays, students need a lot of information at any time, whether before graduation or during school. Sometimes they need to print study materials, graduation recommendation letters, resumes, etc. These are also customers of the print shop. However, just printing is not enough. You need to know some basic retouching, retouching and design. The more innovative and useful you are, the higher your income will be.
Studying around, what you need is to print a small shop that can provide different services for college students. Of course, a lot of money will come in. As long as you have the ability, you are not afraid that no one will patronize.
2.DIY cake
Nowadays, people want to experience different lifestyles, so merchants are also very smart and provide you with raw materials and tools. Do whatever you want, especially simple cakes, which are easy to make. You just need to mix the materials, pour them into the mold, bake them and cool them.
It doesn't need too complicated craft, so that college students can play freely and make their favorite handicrafts, which is also loved by students and friends.
3. Adjust natural juice
Nowadays people love natural and original things more and more, so many students like to order a cup of freshly squeezed fruit after class. Actually, you don't need much space to open this store. It can hold 1 or 2 tables, or sometimes no tables are needed at all. Put as much fruit as possible, so that students who look clean and warm in the store are willing to enter the store.
4. Help students receive express delivery.
There are a lot of parcels now, and students in each dormitory buy a lot of things online every day. However, due to the competition between classes, it is really profitable if you can help collect and send it to each dormitory. Calculated by a single 50 points or 1 yuan, it is indeed profitable. After all, this quantity is very large, but care should be taken not to damage the packaging.
Campus businesses emerge in an endless stream, and there are many novel campus businesses. But the specific situation of each school is different, so the type of enterprise you choose is different. What business has a market in your school depends on the needs of students. Sometimes, you need to open your mind and observe carefully.
Further reading
Nowadays, college students spend most of their spare time in class except for normal classes. Some students choose to play, and some students hope to earn some extra money on campus as living expenses. College students generally have no social experience, so what are the suitable ways to make money on campus?
1, senior students or students with more sundries recycle goods at low prices and then sell them to freshmen or students in need, which is equivalent to making a second-hand platform, but the main activity scope is in universities. On the one hand, many senior students leave school because of graduation or internship, and many things are inconvenient to take away, such as some household items in the dormitory, small things such as desk lamps, keyboards and mice, shoe cabinets, and some big things, such as bicycles and desktop computers. Because they are eager to sell, most students generally sell at a very low price.
For many college students, getting up in the morning is a difficult problem. They don't want to leave the warm bed, especially some college students don't have classes in the morning, so they form the habit of skipping breakfast. In fact, they also know that breakfast is very important for three meals a day, but some people just don't want to move, which is undoubtedly a good business opportunity for college students to start their own businesses. After all, only college students know college students best. It is suggested that junior and senior students start their own businesses to sell breakfast. The junior and senior courses are relatively less busy. You can make your own breakfast and sell it in the dormitory, or you can run errands for students.
After entering the school, you will find that there are always some student positions in the school. Although the salary of such positions is not high, they are generally reliable and can also exercise your ability. This kind of work is generally distributed in libraries and school administrative departments. For some graduate students with higher ability, part-time undergraduate counselors are also a very good choice. On the one hand, they have a fixed income every month. On the other hand, this is your first job, and you can accumulate a lot of management experience.
What should college students pay attention to when making money?
1, do what suits you, try to choose the industry related to your major, or have a little experience and interest in the industry, which is easier to do. Don't easily set foot in areas you don't know at all.
2. Start small, don't be overjoyed, be down-to-earth when you start a business, and don't blindly expand when you have certain achievements. You know, many enterprises just died of blind expansion. When the real time is ripe and a lot of investment is made, there will be a chance of winning.
Don't be short-sighted, just pay attention to the present, enlarge the pattern and see further, and don't neglect the whole forest for a little immediate benefit.
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