As the physical terminal of rural e-commerce platform, it directly takes root in rural areas to serve agriculture, rural areas and farmers, and truly makes agriculture, rural areas and farmers services the biggest beneficiary of the platform. Then, the following is the rural e-commerce model I have compiled for you. Welcome to read and browse.
Rural e-commerce model 1 Three embryonic forms of rural e-commerce model;
The first is the Suichang model, taking the platform road.
Understandably, Taobao has played an important role in promoting rural "e-dream", especially the key project "Characteristic China" has an irreplaceable role.
Suichang is located in Lishui City, Zhejiang Province. Suichang Pavilion is the first county-level agricultural products pavilion in China. It was launched early this year. Its core is a unique Matteron distribution platform. With the strong support of the government and the great cohesion of its own system, more than a thousand local small sellers have gathered with the network to develop. They provide professional training services for more than 1,000 loose, irregular and unprofessional small sellers, unify upstream sources of goods, draw up procurement standards, and conduct unified operation and management by the professional team attached to the network, while offline operations are carried out in accordance with standardized operations such as unified packaging, unified distribution and unified after-sales. Suichang model is more like a regional ShoppingMall, they are just a service provider, selling "standardization".
The second is the county model, taking the road of resource integration.
Chengxian County is located in Longnan City, Gansu Province. The development of e-commerce in this county is closely related to the promotion of Li Xiang, secretary of the county party Committee. Secretary Li is honored as "secretary of walnuts" by netizens because he often sells fresh walnuts from his hometown online.
With the support and promotion of the government, Chengxian has also established an e-commerce association, the main products of which are local specialties such as walnuts and earth honey, which are sold on Taobao Store and Longnan Life Network's www.0939.net group buying platform, sales platform and news platform. It is worth mentioning that they tasted the sweetness of promoting products in Weibo and WeChat, and recruited many young salespeople to provide them with professional micro-marketing training. So far, 80% of their sales come from these free social media, and the greater value of "online shop" for them lies in trading, which is a wise choice in the early stage of entrepreneurship.
"Longnan Life Network" reported many times that e-commerce workers climbed mountains and mountains to find high-quality agricultural products. When they found one, they integrated one and immediately started selling it. Although limited by size, they are small and flexible. Although the brand "Mountain Spring Old Tree Walnut" has also been registered, it has not been deeply developed.
The third is the Tongyu model, taking the road of branding.
The biggest difference between Tongyu County and the above two counties is that it comes straight to the point, carries out brand operation, gives a good name to local agricultural products as "Sanqianhe" and directly enters Tmall flagship store. Like the other two counties, county e-commerce associations are also established and operated by professional third-party entities.
If Suiwang is understood as a platform, Wang Tong is a B2C, and Sanqianhe presents you with a commodity brand, but its more important charm is the standardized operation of the whole industry chain, unified procurement, unified packaging, unified operation, unified distribution, unified after-sales and many other standardized attempts.
Tongyu's unique geographical location will greatly increase the added value of the brand. At present, it mainly sells miscellaneous grains and beans, sunflower seeds and grassland red bull meat, which are national geographical indications from one of the three black lands in the world.
One thing needs special reminder. Don't simply imitate the brand. The branding of agricultural products needs certain basic conditions. The most basic condition is that cultivated land needs scale and intensification. Without intensification, there is no efficiency. Without scale, there is no output. Tongyu county, located in the northeast, has natural advantages compared with Jiangsu and Zhejiang provinces in terms of scale and intensive degree. Professional brand operation will be even more powerful.
There is another point that needs special consideration. After the branding of agricultural products, it is a multi-channel strategy, and e-commerce is one of the important battlefields. The strategic value of branding is that it can drive industrial clusters, the upstream producing areas can be more intensive, planned and modernized, and the downstream can drive the development of semi-finished products, deep processing industries and affiliated industries. The people will ultimately benefit from industrial development. This is the uniqueness of Tongyu county government.
The above three modes do not mean the same. After all, the industry has just started, and innovation and change have been affecting the development of the industry.
"Three Necessities" of Rural E-commerce
Rural e-commerce and e-commerce in the capital market have different genes. I have a superficial summary that developing e-commerce in rural areas requires the following three "musts":
First, the development of rural e-commerce must rely on the credibility of governments at or above the county level.
Without the strong organization and support of the local government, it is absolutely impossible for the above three counties to lay out the so-called three models. This kind of support is not only "selling", but more importantly, it is a primary credit endorsement for the quality of agricultural products and provides practical support for third-party enterprises such as company registration, taxation and capital.
Most of China's arable land is small and scattered, and the integration of resources needs the help of the government. The "three rural issues" are related to the vital interests of the people. It is also reasonable for the county party secretary to stand up and promote the agricultural products in his hometown.
Second, to sell agricultural products higher and farther, we must realize professional branding.
We need to understand a core, the fundamental of developing e-commerce in rural areas is to help farmers increase their income, and the key to increasing income is: first, reduce unsalable agricultural products and get more sales; Second, let agricultural products sell at higher prices and get a single premium. Brand management of agricultural products has created a prerequisite for realizing premium income increase of agricultural products.
Lenovo's strategic investment in the high-end fruit brand "Wo Jia" is the right choice at the right time. Liu Chuanzhi admits that "Lenovo is in no hurry to make money in agriculture", because brand building is a long-term strategy, and its greater value lies in the future market, but now it is necessary to take the first step.
Third, the embodiment of agricultural product quality must be differentiated with the help of regional characteristics.
The phenomenon that bad money drives out good money in agricultural products market is serious. Most of what we hear and hear is "regional brand", not product brand. The biggest problem with regional brands is that both good people and bad people can use them. Just like today, it is difficult for you to identify the authentic Yangcheng Lake hairy crabs, and consumers have lost their correct judgment on the market, which is a devastating blow to the industry.
Each region has its own uniqueness, and different agricultural products with obvious regional characteristics will grow with different latitude and longitude, temperature and humidity, light duration and soil structure. On this basis, we need to tap the characteristic selling points of products and carry out professional brand packaging. Tongyu County has built "three thousand crops" based on its unique geographical location, which is a breakthrough road.
The trend of e-commerce of agricultural products
Finally, a trend is "direct selling from the place of origin", just like Tongyu will build "e-commerce black land" next year. This practice is what we call "C2B" mode. Different from industrialized products, agricultural products have a natural growth cycle, which reserves a huge imagination space for C2B.
If you have great trust and love for miscellaneous grains and beans in this black land, you can make an appointment for the whole year's rations next year, and then the black land will be yours. With the continuous improvement of logistics facilities and the continuous development of cold chain logistics, this imagination will gradually become a reality.
Rural e-commerce mode 2[ Abstract] The China government attaches great importance to the development of rural e-commerce. In recent years, China's rural e-commerce has grown rapidly, from the growth period to the development period. The key to the sustainable development of rural e-commerce is to cultivate talents. Based on the structural reform of education supply side, this paper discusses the training mode of rural e-commerce talents.
[Keywords:] structural reform of education supply side; Rural e-commerce; Personnel training mode
20 17165438+1October 1 1, CCTV Financial Channel and national academy of economic strategy jointly released "2017 China Annual Development Report". The report points out that rural e-commerce in China has developed rapidly in recent years, and has become a bright star of e-commerce in China in 20 17. This heavy report lists a series of shining figures. By the end of 20 16, there were 8.32 million online stores in rural areas, which led to more than 20 million jobs. From June to September, 2007, the rural online retail sales reached 83665438+400 million yuan, accounting for 17. 14% of the national online retail sales. It increased by 38.3% year-on-year, 5.6 percentage points higher than that of the whole city. Our government attaches great importance to the development of rural e-commerce. In 20 16, various ministries and commissions in China issued more than 40 policy documents related to rural e-commerce. 20 17 Document No.1 of the Central Committee clearly pointed out that "promoting the development of rural e-commerce". In recent years, rural e-commerce has maintained rapid growth and become an important engine of economic development in many places. Rural e-commerce has jumped from the growth period to the development period. While rural e-commerce is booming, there are also a series of problems. For example, rural information infrastructure construction is lagging behind, rural e-commerce talents are lacking, rural logistics infrastructure is weak, agricultural product quality and safety supervision system is not perfect, and rural e-commerce laws and regulations need to be improved. Due to defects in their own business models or chaotic marketing links, a number of agricultural products e-commerce enterprises, such as Purchasing Brothers, Houchu.com, Slow Time, Kakaxian, Vegetable Butler, Delicious Kiki, and Fruit Food Gang, have suffered losses and closed down one after another. The homogenization competition of agricultural products e-commerce enterprises is more prominent, and the repeated construction of e-commerce parks and logistics parks is more serious. Rural e-commerce has changed from blue ocean to red sea. The most important thing for rural e-commerce to maintain sustainable development is to cultivate talents. In order to accelerate the upward movement of agricultural products and build a complete rural e-commerce ecosystem, a large number of talents in product research and development, promotion and operation, channel extension, public services, logistics and distribution, media promotion, market supervision and other fields are needed, especially high-end compound talents who understand rural areas, are familiar with e-commerce and are good at management. In the past 20 years, the e-commerce industry in China has developed rapidly. Especially in recent years, the industry competition is particularly fierce. New Year's Day, May Day, "Double Eleven" ... Every festival has become a battlefield for e-commerce companies without smoke. The core factor of e-commerce enterprises is talent. With the continuous expansion of e-commerce in the agricultural field, there is a strong demand for rural e-commerce talents in China. Many universities in China have set up e-commerce majors. By the end of 20 10, the Ministry of Education had approved 339 schools to offer undergraduate e-commerce majors, and more than 650 schools offered e-commerce majors, training tens of thousands of e-commerce talents for the society every year. However, due to the consideration of enrollment and employment, few colleges and universities offer rural e-commerce majors to train rural e-commerce talents for the vast rural areas. The contradiction between supply and demand of rural e-commerce talents is prominent, so it is necessary to carry out structural reform on the supply side of education to solve the shortage of rural e-commerce talents and promote the prosperity of rural e-commerce market.
1 professional setting is connected with industry demand, and rural e-commerce specialty is set up.
At present, the training direction of e-commerce specialty in many colleges and universities is vague, the training goal is unclear, and the employment direction of students is unclear. To sum up, there are two main training directions for e-commerce majors in colleges and universities: one tends to train related technologies such as website construction and webpage design; The other tends to cultivate business activities related to online marketing and online customer service. The curriculum is out of line with the actual needs of rural e-commerce business. The students trained by this model do not understand agriculture, rural areas and agricultural products, and do not understand the characteristics and processes of agricultural management, so they cannot successfully carry out rural e-commerce related business. Under the new normal of economy, the specialty setting of colleges and universities should meet the needs of economic development, and some mature colleges and universities should be encouraged to set up rural e-commerce majors.
2. Connecting the teaching process with the production process to cultivate grounded talents.
2. 1 Explore the talent training mode of order training.
Living conditions in rural areas are relatively difficult and employees' wages are relatively low. Many students don't know enough about rural areas and rural e-commerce, and there are not many e-commerce talents who are really willing to go to the countryside. Facing the talent gap, we should take effective measures to solve it. There are 2,800 counties, 700,000 administrative villages and 6,543.8+0.8 million natural villages in China, and the agricultural development modes in different regions are different. Colleges and universities should conduct market research before deciding to set up rural e-commerce specialty. Conduct a detailed market survey of rural e-commerce industrial parks, rural e-commerce enterprises and affiliated enterprises in the counties and villages of the province, and design courses according to job requirements. In areas with relatively perfect policy support, the government appropriately gives preferential policies to encourage e-commerce enterprises and relevant institutions with the same needs to jointly train local rural students, so as to attract more rural students to return to their hometowns to participate in rural e-commerce construction after graduation. Schools and enterprises sign a joint training agreement to train skilled and applied talents for enterprises. From the beginning of students' enrollment, schools and enterprises * * * make reasonable plans for students' jobs and careers, * * * formulate talent training programs and build a curriculum system. Establish a strategic partnership between schools and enterprises, build a teaching team and a training base, and cultivate new rural compound talents for the society.
2.2 Try the modern apprenticeship training mode.
In rural areas with active e-commerce atmosphere, universities with policy support can try modern apprenticeship training mode. Modern apprenticeship training mode is an effective channel for the growth of skilled talents and an extension of order-based talent training mode in connotation. This training mode is the joint recruitment of schools and counterpart enterprises, and the joint development of talent training plans by schools and enterprises. Apprentices have the dual identities of enterprise employees and vocational college students. In 20 14, the Decision of the State Council on Accelerating the Development of Modern Vocational Education (Guo Fa [20 14] 19) pointed out that it is necessary to "carry out the modern apprenticeship experiment of joint enrollment and joint training between schools and enterprises, improve supporting policies, and promote the integration of schools and enterprises to educate people." The talent training mode of modern apprenticeship can be innovated according to the characteristics of the school. The pilot work of modern apprenticeship in Yunnan Institute of Technology and Business can provide us with some reference. Yunnan Institute of Technology and Business has set up a School of Excellence and selected some outstanding students to form a pilot class. According to the shortage of jobs in the market and the job demand of high-paying jobs, corresponding courses are set up. According to the "six truths" principle of real office environment, real project training, real project pressure, real project manager, real project team and real project laboratory, we will create a real enterprise environment. Teachers and students participate in a real project every month, from small to large, from shallow to deep, in order to accumulate practical work experience. Through intensive training with high standards and strict requirements, students can realize the rapid transition from school to enterprise in the employment stage.
3. The course content is connected with the work goal, and the task-oriented teaching.
In order to cultivate students' comprehensive quality and teamwork spirit, the teaching process should be task-oriented and project-based teaching should be implemented. Project-based teaching takes students as the center and projects as the carrier, so that students can learn by doing and interact closely with students in teaching. The first step in developing project teaching mode is to determine the project task. After the task of the project is clear, specific teaching content should be designed around the task objectives. The class is divided into several groups to cooperate with each other. The second step is to formulate and implement the project plan. A complete project plan can be divided into several different learning situations. Team members work closely together to implement the project as planned. The third step is to complete and evaluate the project. First, each group evaluates each other, then each group evaluates its own success and shortcomings, and finally the teachers' comments. Students who participate in comments should be objective and sincere. The students being commented should be modest and peaceful. For the inappropriate places in the comments, everyone exchanges with each other in an inclusive manner. Teachers should always pay attention to whether students are studying effectively, encourage students to speak boldly and explore actively, and mobilize students' enthusiasm in all directions.
4. Build rural e-commerce teachers and strengthen the construction of rural e-commerce teaching materials.
"One hundred years, education-oriented. The education plan is teacher-oriented. " Teachers are the key factors affecting the cultivation of rural e-commerce talents. In addition to solid theoretical knowledge, teachers must have certain practical experience and professional skills. At present, the teachers who undertake the training of rural e-commerce talents mainly include e-commerce teachers and agricultural teachers who receive e-commerce training. The former lacks agricultural theoretical knowledge, while the latter lacks e-commerce skills. Building a contingent of teachers with appropriate number, reasonable structure and excellent professional skills is the key to successfully carry out rural e-commerce teaching. The following measures can be taken to strengthen the construction of rural e-commerce teachers: (1) Provide conditions for teachers to work and cooperate in rural e-commerce industrial parks; (2) Hire experts with rich experience in rural e-commerce as part-time teachers; (3) Cooperate with leading e-commerce enterprises to train rural e-commerce teachers; (4) Establish a scientific and effective teaching quality evaluation system. The traditional teaching materials of e-commerce specialty can not fully meet the teaching needs of rural e-commerce specialty. Rural e-commerce majors can organize industry experts and professional teachers, combine the development of rural e-commerce industry, and compile practical and advanced teaching materials for rural e-commerce majors according to the requirements of technical fields and professional post groups.
5. Improve the practice teaching system and build rural e-commerce practice base.
Rural e-commerce integrates product innovation, marketing promotion, logistics distribution and public service, which requires students to have strong practical ability. In order to broaden students' horizons and understand the cutting-edge information of the industry, senior people from rural e-commerce enterprises can be invited to the school to hold special lectures from time to time. At the same time, according to the teaching arrangement, organize students to conduct field visits to rural e-commerce industrial parks. The construction of practice base is an important part of rural e-commerce practice teaching system. The rural e-commerce major in colleges and universities should serve the local economy, be employment-oriented, and increase the development and construction of practice bases. Schools should work closely with Alibaba, JD.COM and other leading e-commerce enterprises, e-commerce incubation platforms and Taobao villages and towns to build rural e-commerce professional practice bases and build more practice platforms for students. Colleges and universities should carry out structural reforms on the supply side of education, base themselves on the local economy, help the development of rural e-commerce, and cultivate rural e-commerce talents with employability, entrepreneurial ability, further study foundation and development potential.
Chapter III: Actively expanding e-commerce in rural areas of China can effectively promote the scientific and technological progress and social development in rural areas of China, continuously improve the circulation of agricultural products in China, accelerate the development of agricultural products trade, raise the income level of farmers, and promote the strategic and comprehensive adjustment of agricultural and rural economic structure, thus enhancing the international competitiveness of China's agriculture, effectively narrowing the gap between urban and rural areas, and further promoting the coordinated development and progress of agriculture and rural social economy.
First, the prominent role of e-commerce in China's rural economic development
China's rural e-commerce mainly includes networked management of agricultural production, networked marketing of agricultural products, rural logistics management, rural customer relationship management and rural entertainment services, and its main functions can be reflected in the following four aspects:
(A) can solve the information gap in rural areas of China.
At present, agricultural production in China is mainly small-scale production based on families, and there is basically no information exchange among agricultural producers. Farmers generally rely on past price experience to determine specific production projects and production scales. It leads to extremely passive agricultural production, which further affects the overall stability of agricultural production in China and the subjective initiative of farmers. E-commerce can organically link all aspects of agricultural production before, during and after delivery, thus effectively solving the asymmetry problem between agricultural production and market information in China. In this way, agricultural producers can better understand the current market information, organize production more reasonably according to the changes in market demand, avoid great changes in prices due to output, and effectively reduce production risks in the agricultural field.
(2) Properly handle the internal problems of poor circulation of agricultural products in China.
At present, the outstanding problems reflected in the circulation of agricultural products in China include: the circulation of agricultural products is not standardized enough, and its functions are not perfect enough to play an active role in guiding and organizing production. Although farmers are actively adapting to the needs of modern market development in many aspects, there is obviously a considerable gap between them and the requirements of modern market economy in terms of sales, so that it is difficult to actively choose a market that can promote their sustainable development, and they have to passively wait for the market to choose. With the continuous development of e-commerce in China, it certainly provides a broader development space for solving the circulation problem of agricultural products in the process of agricultural development in China. Only by transforming the circulation process under the traditional economic system with e-commerce can we truly form a new circulation process with information flow as the core and consisting of information flow, capital flow and logistics, and promote the further development of the new rural economy in Socialism with Chinese characteristics.
(C) to promote China's rural surplus labor to achieve more high-quality and efficient employment.
Nowadays, the supply of rural labor force in China is characterized by discontinuity, especially with the rising prices of agricultural products in recent years, a large number of farmers have started to resume agricultural production activities in rural areas, and the introduction of e-commerce can greatly promote the timely reflection of the supply and demand information of rural labor force in China, thus creating favorable conditions for the smooth flow of rural labor force in China, thereby increasing the employment opportunities of rural labor force in China and achieving more efficient employment.
(four) to provide necessary support and guidance for the development of agricultural technology in China.
For thousands of years, China agriculture has been showing a decentralized and individualized mode of production, which has caused great trouble to the sustainable development of agricultural technology. Once there is a lack of adequate technical support and services, agricultural production will consume a lot of means of production, and the quality of agricultural production is not high, and the effect will also be affected. At the same time, it is difficult to use effective preventive measures in advance because of the lack of early warning information of agricultural disasters, which leads to huge losses in agricultural production, and it is difficult to take reasonable remedial measures after the disaster, and it is even more difficult to make up for the losses effectively. Using modern e-commerce technology, supplemented by the careful guidance of professional agricultural science and technology personnel, a reasonable agricultural technology service network will be formed to provide farmers with technical guidance and information services in a more convenient and effective way, thus greatly improving farmers' mastery and application of agricultural technology, making China's agricultural production truly monitored and guided throughout the process, and constantly improving the positive role of science and technology in China's agricultural production management.
Second, the current analysis of the new model of rural e-commerce in China
After the above discussion, we can find that Taobao's C to C model can not be used to solve the contradiction between supply and demand, and the B to C model established by leading agricultural enterprises, agricultural cooperatives and rural cooperatives is not suitable for the inherent law of agricultural product circulation. This is because compared with the large-scale industrialized agricultural production in western countries, China's agricultural production is still dominated by scattered and individualized family labor, and most agricultural products still need to be fully processed before they can really come. Therefore, rural e-commerce in China should adopt B to B mode.
In view of the fact that the main body of rural e-commerce in China is quite scattered, and its main body is scattered farmers who are not well organized together, there are often few agricultural enterprises, so it is impossible to copy the operation mode of urban e-commerce, and more in-depth innovation and improvement are needed to better adapt to the rural reality. So the author changed B to B mode, which can be divided into the following three modes.
(the new model of PtoCtoB
P is an individual farmer, C is an agricultural association or rural cooperative, and B is an agricultural product sales and deep processing enterprise, or a large supermarket. For scattered and single farmers, in order to achieve equal economic status with agricultural enterprises, a complete whole is urgently needed, which is both organizational and strategic, and the current rural cooperatives in China can solve this problem well. Under the new mode of P to C to B, in the production process, cooperatives can organize farmers to implement unified production according to market demand. Sometimes rural cooperative societies accept the corresponding orders from agricultural enterprises, arrange agricultural production according to the orders, and provide strong technical support, thus ensuring high quality and high efficiency. Especially in recent years, with the popularity of ecological agricultural products, it is difficult to control the dosage and time of pesticides by a single farmer's decentralized production. In the process of sales, rural cooperatives as a whole conduct online negotiations with foreign countries and agricultural products enterprises and sign intentional contracts. With the corresponding economic strength and technical ability, agricultural cooperatives can establish their own websites to attract customers through their own distinctive fresh agricultural products. At the same time, you can also publish relevant supply and demand information through the e-commerce intermediary platform, query the corresponding demand information, negotiate with each other in the network, and even directly export all kinds of agricultural products.
Nowadays, the integrity and security of online transactions are extremely important, and e-commerce certification center can provide a relatively safe online trading environment for operators and consumers. Therefore, rural cooperatives and agricultural products enterprises need to submit them to third-party certification centers.
Apply for authentication, identify and authenticate the identity of the other party through online transactions, and transmit relevant information through key encryption in the certificate, thus effectively ensuring that the transmission of business information will not be leaked. In the logistics link, rural cooperatives are mainly responsible for sorting and packaging agricultural products according to quality requirements, and then looking for third-party logistics enterprises in the network to complete the corresponding distribution services. In the payment link, rural cooperatives can set up an account in the bank and receive the buyer's payment through online banking.
(B) BtoB new model
B refers to local agricultural production enterprises or enterprises specializing in agricultural product sales. Because it has a strong scale advantage and brand advantage, using the self-built agricultural products website, you can use search engines to promote the website. At the same time, it can also be registered on super-large third-party intermediary platforms such as Alibaba. Alibaba will promote online and offline to promote online search, quotation, negotiation, contract signing, clear logistics suppliers and fund settlement of agricultural products information. In order to ensure the high security of online transactions, both parties to the transaction can also apply to the certification center, and the certification center will clarify their true identities. In the process of implementing the transaction, both parties can also verify each other's identity online, and use the key to encrypt relevant information, thus ensuring the confidentiality and high security of business information. In the process of fund settlement, both parties shall establish an enterprise online bank and conduct transfer transactions directly through the online bank.
A new model of PtoGtoB
Under this new model, China's central government and local governments at all levels should closely combine the urgent needs put forward by farmers, thus forming a large number of agricultural information websites specifically targeting agricultural product planting, agricultural product sales, supply and demand information, labor resource training, migrant employment, online agricultural product fairs and so on. For example, the information pastoral website in Jiangxi province, the Tianfu information website in Sichuan province, the digital Fujian website in Fujian province, and the electronic agricultural reclamation website in Shaanxi province. Because government departments have strong credibility that ordinary enterprises do not have, both ordinary farmers and agriculture-related enterprises should highly trust the intermediary role of the government. Some areas have begun to explore that government departments first receive orders from other places and then distribute them to farmers, and implement production in a planned and organized way, which can be called "order agriculture". Practice has proved that the effect of this method is very ideal.
At the same time, the ability of government officials to master science and technology is indeed higher than that of ordinary farmers, and they can conduct transactions and negotiations efficiently on the Internet, thus realizing fine online practice. In order to effectively ensure the security of online transactions, both parties to the transaction should apply for their own certificates in advance to the certification center, and then the center will determine their different identities. Through the transaction, the two parties have to verify each other's identities, and there are obstacles in the use of certificates. All kinds of information are protected by keys, which ensures the confidentiality and security of commercial information in the South.
In this link of fund settlement, both parties should set up ICBC account online banking to deposit and transfer funds directly online. This is exactly the opposite of the performance of e-commerce builders in many cities in the process of retreating from the country and advancing the people. However, rural e-commerce needs century development and the active support of local party committees and the whole. In recent years, the State Council issued a number of opinions on promoting the construction of new countryside, proposing to support the escort, direct sales and chain operation of local agricultural products, which can be easily analyzed through solid e-commerce, which can not only reflect the smooth resistance of government disputes.
Three. Concluding remarks
To sum up, the development of rural e-commerce in China must not copy the development model obtained by industry and service industry, but should be fully explored and innovated. Although China's rural e-commerce still faces many challenges in its development, the author firmly believes that due to the continuous exploration and improvement of the new model of rural e-commerce, e-commerce will be better applied to agricultural business activities, and the contradiction between small production and large market in the agricultural field will be effectively alleviated, thus promoting the sustainable development of China's rural economy.
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