In the process of Internet advertising, two companies have contributed greatly. Baidu is a leader in the Internet advertising industry, creating a pay-per-click model. Merchants do promotion on Baidu, as long as they open a Baidu account, they will deposit advertising fees in the form of stored value. When the advertisement is clicked and browsed by the user, the advertising fee is automatically deducted from the account. If the advertisement is not clicked by the user, there is no charge. This pay-per-click model makes Baidu stand out from many Internet companies and become the largest Internet advertising enterprise in China. In 20 14, Baidu's revenue was 50 billion RMB, which is the greatness of business model innovation.
Another enterprise is Chongqing Seconds Silver Technology Co., Ltd., and its second-earning advertising platform (hereinafter referred to as second-earning) not only pays according to the effect, but also has innovation in advertising delivery mode. In the second earning, merchants can deduct the advertising fee with commodities, customize the target audience, and know the detailed analysis of advertising clicks at any time, thus attracting a large number of merchants to settle in the second earning; On the other hand, second earning creates an income distribution model for users, and distributes 90% of advertising fees to users who watch advertisements. Users can make money by watching advertisements and earn more by sharing friends, thus attracting users to take the initiative to watch advertisements. Now, second earning has attracted countless users to participate in sharing. They click on advertisements every day and earn once a second to get a satisfactory income. In this way, advertisements can be conveyed to every target audience more quickly and accurately, forming a word-of-mouth effect! With the unique charm of the second-earning mode, the platform has nearly 300,000 merchants, more than120,000 fans and nearly 3 billion advertising transactions within one year.
Which is more important, the bilateral platform, fans or merchants?
Based on the fan effect of the mobile Internet, more and more advertisements are placed by merchants, and the number of fans is also increasing, gradually forming two factions. One faction advocates fan economy, develops a large number of fan users, and everything should be fan-centered. I'll call it a model school; The other school advocates merchant economy, developing more businessmen and taking businessmen as the center. I call it a business school. The views of the two factions are very clear: the fan faction believes that without fans, the advertisements placed by merchants will not be seen, and it is necessary to focus on developing fans; The merchant faction said that if there are no merchants to advertise and fans don't have advertisements to watch, they can't get income, and they must conduct business with merchants as the center. On this basis, it has also been suggested that it is important for businesses and fans to develop simultaneously.
From two viewpoints, the reasons are different, and the emphasis is different according to different geographical conditions. But there must be only one final result, that is, "to achieve a * * * win for fans"! What I share with you today is that in the era of mobile Internet, the core resource of second earning is "merchant+user mode". As Second Earning is a bilateral platform, the core value is that on the one hand, there are enough high-quality merchants to put advertisements, on the other hand, more and more fans watch advertisements. The more businesses advertise, the greater the benefits users get, and the faster the number of users grows. This spiral, the higher the market barriers, the more stable the second income.
Second Earning has built a mobile Internet brand marketing platform integrating advertising, investment promotion, barter, recruitment and management. The mode of paying according to the effect and goods offsetting the advertising fee has little burden on merchants. For users, the amount of advertisements ensures the revenue, and users will watch advertisements more actively. In the era of "internet plus", the mobile advertising platform has entered a period of rapid development. Whoever has the most high-quality merchants and a large number of active fans will firmly occupy the position of mobile advertising boss.
The first battle of the industry
Alibaba e-commerce platform (hereinafter referred to as Ali), after more than ten years of persistence and struggle, has tens of millions of businesses, becoming the first in China. After that, the subdivided e-commerce platforms, whether JD.COM Mall, Dangdang and Jumeiyou, add up to less than one Ali. Now, more than 300 million users in China shop and spend money through Ali. Ali also developed a set of instant chat software, called contact, which was vigorously promoted, and even required every employee of Ali Group to develop 100 registered users. They are also very hard! Unfortunately, the number of registered users coming and going is less than one tenth of WeChat. Tencent QQ and WeChat firmly occupy the first position in domestic instant chat tools, and Tencent's value lies in having the most users. He wants to have so many users that it should not be difficult to develop an e-commerce platform! As a result, 654.38 billion yuan was not invested, which never changed users' first cognition of Tencent. Because Ali has gathered hundreds of thousands of kinds of goods, it can be said that everything can meet the diversified needs of users' shopping. In the minds of users, the impression of Ali as an e-commerce platform has been formed. In the field of instant chat, Tencent's first position has always remained in the hearts of users! Ali is synonymous with e-commerce and Tencent is synonymous with chat, so who will become synonymous with mobile Internet mobile advertising?
Today's Er Earn has been reported by mainstream media such as People's Daily, China Economic Times, CCTV, People's Daily, Xinhuanet and Phoenix. It emerged in large-scale advertising exhibitions and gradually gained the reputation of "the first platform for mobile advertising on the mobile Internet" in the advertising circle. Now the channel layout has been basically completed, and the market landing is in full swing. Second Earn's national operation partners carry out one-on-one publicity work for merchants. Second Earn has more than 1 0,000 operators, and each operator has at least 10 business team, that is, there are more than 1 0,000 people in China. According to the calculation of 1 local high-quality merchants' second-hand income every day, there will be 10000 merchants' second-hand income every day in China, which will exceed 3 million merchants in a year. It can be expected that the second-hand income business will have great potential. Correspondingly, every time a high-quality business is completed, there will be about 2,000 red envelope advertisements, and 3 million enterprises and businesses can publish about 6 billion red envelope advertisements a year, that is, 6 billion people can watch them. This will stimulate a large number of new users, active users will also break out, and the growth of users will further stimulate businesses to put in more advertisements. By then, second earning will truly become the first platform for mobile Internet brand marketing, and second earning will be synonymous with future mobile Internet mobile advertising.
With the joint efforts of partners from all over the country and the Second Silver Family, the Second Earning Mobile Advertising Platform is stimulating huge network effects with innovative systems, building a multi-win ecosystem with integrated ideas, facing the changing world with an open mind and responding to unknown challenges with advanced consciousness, which will surely create a huge blue ocean of accurate mobile advertising on the mobile Internet and lead the development trend of mobile Internet advertising!
If you think my answer is helpful, remember to praise a new advertising model. You can make money by watching advertisements. Merchants can put advertisements without spending money. You can download the App software in the mobile phone mall and log in. You can watch advertisements for 5 minutes every day and earn 5- 12 yuan. You can get 10000 yuan on the highest day of sharing, and the gratitude number is 15365438+.