Profitability of basic expenses: security deposit and annual technical fee, with the minimum security deposit for stores in Taobao market 1000; Tmall has a minimum of 50,000, and some industries even reach100,000. Different categories of Tmall have corresponding commissions, points deduction and annual technical fees. If the returned sales are not reached, the annual technical expenses of that year will be deducted. As long as the store is not closed, the deposit remains on Taobao, and there is no interest. Taobao, but Taobao's external Taobao loan does have interest, which is a big way for Taobao to make a profit;
Alipay-related profits: Taobao's Alipay business fully mobilized the buyer's idle funds and the business of withdrawing cash from Yu 'ebao. , and provides a higher interest rate than banks, but the absorbed deposits can be borrowed or invested at a higher interest rate, making full use of the idle funds of hundreds of millions of buyers, realizing the liquidity value of funds and making profits;
Profitability of Taobao-related tools: Taobao platform launched a series of promotion, display and marketing tools and activities such as through train, diamond booth and poly-cost-effective, which continuously created profits for Taobao. Take Handu Yishe as an example, the brand spends tens of millions of dollars on Taobao promotion every year, and millions of buyers spend astronomical amounts on this project every year.
Extended data:
Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003. Taobao? [ 1]? It is a popular online shopping and retail platform in China, with nearly 500 million registered users and over 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute. ?
By the end of 20 1 1, the daily turnover of Taobao reached 4.38 billion yuan, creating 2.708 million direct and sufficient employment opportunities. With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction. At present, it has become one of the global electronic commerce trading platforms.
The parties of 201March 6 15 and 3 15 were exposed, and Taobao merchants cheated consumers by swiping their bills.
On March 29th, 20 16, Zhang Yong, CEO of Alibaba Group, defined the strategy for Taobao's future: community, content and local life are the three major directions. ?
In March of 20 18, official website of Beijing Consumers Association showed that Beijing Consumers Association bought four comparative test samples from Taobao in 20 17, of which 1 did not meet the standard, and the unqualified rate was 25.0%.
On August 8, 20 18, Alibaba Taobao revealed that it would enter the field of MR (mixed reality) shopping, and a product-Taobao Buy it-will be launched at the 20 18 Creation Festival.
Reference answer: Baidu Encyclopedia-Taobao.