Ip construction is a very systematic process, but in order to make it easier for everyone to understand this ip construction, here is the simplest method for everyone to understand this thing and learn it!
IP is built to make stars, in order to make a person become a star, an online celebrity, and a person known and recognized by everyone, that is IP! After becoming an IP, no matter what you sell or do other services, people will support you, which is a great phenomenon. I hope everyone can become an IP, including myself! This is the benefits and advantages that ip can bring!
So where should IP construction start? Ip construction, we should consider these two factors!
First, how did you build this ip? That is, positioning!
Let's talk about this rhythm or step first. The first step in building ip is to find out the personal positioning. If you don't know the location, there is no point! Speaking of positioning, I recommend you to read a book-positioning. This book is very good, it can help you to better understand the word "positioning" and learn how to position yourself!
First, if we want to build your ip, we must know what our position is. If you position yourself as a self-media, you need to publish articles frequently, express your opinions frequently and communicate with others frequently, so that others can know what you mean and understand your value! If you make yourself an enthusiastic person who loves learning, you may have to help others often and have your own articles to explain your views. After a long time, you are a passionate ip! You often publish in your articles who you helped today and what you learned from helping him. In this case, it actually belongs to this kind of ip building that you want to do on the basis of positioning!
Second, you need to set up according to your own positioning, and set up some basic links and basic contents! For example, is there any information about you on Baidu? Do you have an encyclopedia? Does anyone know you? Are there more and more people who know you? Does anyone remember your point of view and recognize your attitude! Does anyone know where to find you or something!
IP construction needs these things to pave the way! After you have a location, you need to have some basic information on the internet to cover it! The more content, the better. For example, Baidu has a lot of content about you, and even has a press release about you, which is a great advantage! Just like when you are doing Baidu Encyclopedia, if there are no articles recommended by the official media, you personally cannot create it through Encyclopedia! This means that Baidu Encyclopedia actually depends on some attitudes and recognition from other media! This attitude, this recognition actually belongs to paving the way for your ip and covering your ip!
Third, exposure! The greater your exposure, the more exposure, the more helpful it will be to the success of your ip! Every exposure is equivalent to energizing yourself. The greater your energy, the more people will see you, and the more people will know you, then your IP will be successful!
After positioning yourself clearly, constantly strive for exposure opportunities, even if you do nothing, you can finally achieve an IP! Even if you slow down, you will succeed in the end!
At the same time, if we want to be angry, we have to let others remember your things a little, right? For example, your memory of Xifeng? What are the reasons for missing Wang Sicong? What are the characteristics of such an IP? Think about it! You have a fixed understanding of these people, and they also have their own characteristics, so this characteristic can be continuously strengthened in the eyes of users in their constant exposure, so this kind of strengthening is more than his IP, right? On the other hand, most people don't have this kind of IP. The first reason is that they don't have a clear position. The second reason is that they don't work hard and can't get more exposure. IP is naturally difficult to do!
Fourth, what does an IP ultimately need? What is needed is to let others see him, see his actions, see his efforts and see what he is doing! For example, a star is angry. If he has no news later, his IP may slowly disappear, his reputation will slowly decline, and finally there will be no appearance fee, because no one wants to pay for his appearance fee! Is it the same?
Therefore, for an IP, he should be very active and diligent, constantly active in the circle, and the more active he is, the more he can strengthen his IP!
Fifth, learn to leverage. For example, if a community holds an activity and you actively participate and share it, then this is actually a kind of borrowing! When we deliver value, you can share or borrow the power of other celebrities, and also deliver energy to us in the opposite direction, so that we can get more exposure, right? By borrowing, let more people see the basic characteristics of your basic information, and then your characteristics will come; You keep sharing and delivering value, then your IP will deepen; In this case, IP is easy to build! So when we see a good opportunity, we should think about how to have sex with him and get the chance of fire!
Please remember the ip positioning I mentioned here, one is skill positioning and the other is personality positioning!
Take Jia Shao himself as an example, because I am engaged in the Internet industry and am a personal webmaster. We have also been doing WeChat business, taobao guest, operating online earning projects and so on. Then I positioned myself as a guide to help Xiaobai grow up in WeChat business, taobao guest and online earning, and avoid detours! Help them better understand online earning, scouring customers, self-media and WeChat business. And share some emerging things earned online, drainage and powder absorption skills and gameplay, so that you can take fewer detours! Because my skill orientation, that is, my function orientation is to help others!
Another positioning is the positioning of character! The previous skill positioning does not require a very good understanding of every skill. I can admit my shortcomings in some places, but I must be reliable personally, so people often ask me some questions, some of which I don't understand very well, so I will tell him directly! When you do this, more people will believe you, because I'm telling the truth and I'm not lying to them!
The above is a chat case, you can have a look. In this case, as more and more people pay attention to this industry, more and more people will know me! In addition to your skill orientation (functional orientation), you are also a very reliable person orientation, a very real person who is willing to share and communicate with you. Then at this time, your contacts are getting wider and wider, and you have accumulated more and more fans. You have achieved yourself unconsciously.
Second, through what channels to let others know more about your ip!
The first is to write your own position clearly, so where should this position be written? You can write it on your official WeChat account introduction, your third-party blog, QQ space introduction and so on.
What is the second channel to let others know more about your ip?
Remember, if you want to do well, all you need to do is manage your own QQ space and your own WeChat official account and personal number. Don't imagine it as a very difficult thing. In fact, you just need to share what you have learned every day! Don't worry, even if it is simple or you sometimes feel particularly naive and stupid. You just need to write these things, because everyone will pay attention to what you write, and people you don't know will go to see him. All these efforts are training you to grow. On the other hand, of course, if you want to be particularly good at once, to be honest, you can't be right! So when this happens, calm down, calm down!
We just need to remember the above two points and then do it. So what should we do?
First of all, locate your QQ space, WeChat personal number and WeChat official account! What you usually have to do is mix groups, keep participating in discussions, learn the latest developments, and share and improve your skills.
Second, by constantly writing articles, sending official WeChat accounts, friends circle and QQ space, we can cultivate our fans. Then find a channel to publish, and publish articles through submission and self-media platforms (headline number, big fish number, etc.). ), third-party blogs (Sina, Netease, Tianya, etc. ), Zhihu and Douban. Anyway, the more the better. Baidu knows that Baidu Post Bar, Tianya Forum and some popular forums should be posted. At this stage, the fight is execution. So as to attract and guide their fans and let them better understand what they are doing.
Third, by paying attention to the dynamics of the internet, I can deepen my understanding of the whole project in the whole circle, improve my influence in the circle, and make more friends at the same time! So it is also through this situation that more and more people realize you, and your ip will become after a long time!
If you want to make your ip fire faster, here are some tips to help you:
The first is to participate in discussions, participate in group discussions and interactions, and output your own opinions.
Second, we must strive for the opportunity of fire, actively share it in the group and help others. Every opportunity you seize is to meet more people. When you meet more people, your value will come out!
So when this happens, you need to deal with it calmly, and slowly you will win, and your ip will become! So you don't have to worry, slowly precipitate and seize the opportunity. It is a natural thing, simple and simple, difficult and difficult!
Finally, I hope everyone can do it and insist on publishing QQ space, friends circle and official WeChat account. In short, it is multi-channel exposure! If you don't know what to write, you can read more articles in related fields, and you can complain, but everything you say is true and can help you get more fans! If you want to attract fans, you should treat him as a lover and think about how to make him like you. It is much easier to set up, so setting up ip is actually falling in love with yourself!