The development of the Internet has subverted many people's lifestyles, and also subverted the business models of many traditional industries, allowing all walks of life to use Internet thinking to carry out model innovation, transformation and upgrading. The following is a classic case of Internet thinking that I will introduce to you. I hope it will help you.
A classic case of Internet thinking 1
Tiny Times
A movie that also makes social networks boil: Jing M.Guo's Tiny Times is different from Where's Dad? The reputation of Tiny Times is not good, and its score on Douban is even lower than 5, but the effects of a group of entertainment celebrities such as Jing M.Guo and Yang Mi still attract a large number of young fans.
After analysis, Ma Haixiang's blog found that the average age of the audience watching Tiny Times is 21.3 years old. These typical post-91s have become the biggest contributors to the box office of Tiny Times and the spread of Tiny Times on social networks.
classic case of internet thinking 2
subverting the traditional "three squirrels"
"three squirrels" is the first internet forest food brand launched by Anhui Three Squirrels E-commerce Co., Ltd. in 2112, which represents natural, fresh and non-over-processed. After only 65 days on the line, its sales jumped to the first place in Taobao Tmall nut industry and the top ten in scented tea industry, and its rapid development created China.
In the promotion of Tmall Double Eleven in 2112, the "Three Squirrels", which had just been established for more than four months, sold nearly 8 million yuan on the same day, won the championship of nut snacks in one fell swoop, and successfully issued million orders within the agreed time, creating a historical breakthrough in China's Internet food. In October 2113, its monthly performance exceeded 21 million yuan, making it easily the first in the nut industry.
because the internet has greatly shortened the distance and links between manufacturers and consumers, the three squirrels are positioned as "the first brand of Internet customer experience", product experience is the core of customer experience, and the speed of the Internet can make products fresher and arrive faster, which is why the three squirrels insist on being "the first brand of Internet customer experience" and "only doing Internet sales".
classic case of internet thinking 3
the advertisement of "drinking Mengniu and taking a taxi with Didi"
"drinking Mengniu to win a red envelope for taking a taxi with Didi" seems to be swiped in the circle of friends in a flash. Mengniu and Didi taxi, a dairy brand with great market appeal, and a mobile travel information platform with more than 1 billion users and more than 5 million daily orders, have joined forces to form 1+1 >; The cross-border integration effect of 2 has to be said to set off a wave of cross-border cooperation.
classic case of internet thinking 4
the "diaoye beef brisket" using internet product thinking
diaoye beef brisket is a "luxury dining" restaurant, which has a very special name. It has only been opened for three months, and many people come here. Every day, it is crowded and there is a long queue for eating.
the founder of diaoye beef brisket is Meng Xing, also known as diaoye. he is not a professional in catering. opening this restaurant is regarded by many people (including diaoye himself) as an attempt with high commercial risks, and the restaurant is full of internet-based gameplay. how can the internet play?
in terms of dishes, Mr. Diao pursues simplicity, while serving only 12 dishes, pursuing the ultimate spirit. In terms of online marketing, Mr. Weibo is a drainage and customer service, and WeChat is a CRM. In terms of fan culture, Mr. Diao has formed his own fan culture. The more people scold him, the stronger the "die-hard fan" will be. In terms of product improvement, he is equipped with a special team to continuously optimize and improve the problems in public opinion monitoring every day.
classic case of internet thinking 5
"Xiaomi" dating "Beauty"
The marriage between Xiaomi and Midea has aroused heated discussion in the industry, and Dong Mingzhu, chairman of Gree Group, even blasted that "two swindlers together are a thief group", but this did not affect the attention paid by the industry to this transaction. Lei Jun seems to be playing a big game of chess. In the future, we may see cooperation and innovation between Xiaomi and Midea in smart home and other aspects. The marriage of Midea Xiaomi will also stimulate more home appliance companies to seek joint ways to confront them.
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