I'm sure that the audience who watched Tianjin Satellite TV's You Are All, must be familiar with Du Zijian, a mentor.

This ugly but vicious teacher has an extraordinary life experience. Have been in prison; Sleeping on the overpass; He is a writer and a scholar, and has published literary works; Finally, earn hundreds of millions of wealth by marketing. It is honored as "the godfather of Weibo marketing" by people in the industry.

In this issue, Ziya Children's Fun Businessman will tell you the entrepreneurial story of Du Zijian, a marketing magnate who spent time in prison, failed to start a business and slept on the overpass, and finally became the president worth hundreds of millions, leading people around him to earn more than one million.

in August, 1966, Du Zijian was born into a wealthy family in Maotan Township, Guichi District, Anhui Province. He grew up in a well-off family and received a good education.

I got excellent grades at school and loved reading. I have always been loved by my parents and teachers. However, a sudden fire pushed the originally happy Du Zijian family into a desperate situation.

One night in the late autumn of 1983, a fire broke out in a Huizhou-style residential building in Du Zijian, and the raging fire swallowed up this Huizhou-style building with three entrances and three exits.

The big fire destroyed the Du Zijian family's rich fortune, and both parents fell ill because they couldn't stand the blow.

Not only that, Du Zijian himself suffered from severe tetanus because of the fire.

Due to the limited local medical conditions, his parents had to send him to Chizhou Hospital for treatment. After spending a lot of money, Du Zijian's illness was still not completely cured.

From then on, Du Zijian's personality became depressed and irritable, and eventually he dropped out of school and went home to work with his sister to earn money to make a living at home.

Being a poor family, he desperately wants to be recognized by the people around him, so he keeps reading books to improve his cultural quality. Seeing Du Zijian working so hard, people expected that he could finally be reborn from adversity.

But a fight ruined his youth.

One summer in 1991, Du Zijian, who was drunk and unconscious, had an argument with several passers-by, and finally got into a big fight. He seriously injured one of them.

A few days later, he was taken away by the police and finally sentenced to 6 years in prison. When he first entered the prison, he often disobeyed the discipline of the prison guards and even thought about how to escape.

In a reform-through-labour work, the prison instructor was unfortunately smashed to pieces in order to save him from a boulder, and Du Zijian felt deeply guilty. He gave up the idea of escaping from prison and decided to turn over a new leaf and accept reform from now on.

So he picked up a box of books he carried when he went to prison and started his cultural exploration journey again. Spend the rest of the prison life under the nourishment of books.

On February 21th, 1996, Du Zijian was released early due to his active reform and good performance in prison. At the moment when he walked out of the prison gate, Du Zijian had mixed feelings. He broke the "rule" of not looking back when he got out of prison, but turned back frequently.

He secretly made up his mind that he would definitely come to this place in another identity. After being released from prison, Du Zijian went to Shanghai with a longing for a new life.

It happens that my sister is also working in Shanghai. In order to help my brother turn over a new leaf, she borrowed some money to help him open a restaurant.

everything went well at first, but it didn't last long. Due to personality reasons, the hotel closed down soon.

At this time, his long-time girlfriend also proposed to break up with him. At that time, Du Zijian, who experienced the double blow of career and love, couldn't stand it, and he almost collapsed.

He doesn't understand why he is so miserable. Nothing has been smooth since he was a child. He even had the idea of suicide. His sister encouraged him, and his family gave Du Zijian hope and confidence to live again.

But a series of blows made Du Zijian feel confused about his future. He didn't know what else he could do.

at this moment, his sister inadvertently gave him inspiration. My sister said that the letter from home he wrote in prison was beautiful, full of literary talent and philosophy, and all her colleagues were copying it.

This sentence was originally intended to enlighten my frustrated brother, but it also awakened Du Zijian. Somehow, he seems to have found his own direction.

He has read a lot of books, and he often envies those great writers who have brilliant literary talents to write touching macro works. Why can't he try?

It is said that inspiration comes from life, and I'm afraid that others will never experience my own half-life experience. Why not try to write it down?

In the summer of 1998, Du Zijian moved to a dark and narrow house in Shanghai to live alone. Since then, he has locked himself in another "cell" and started writing like purgatory.

thoughts are rolling in like a flood, and bits and pieces of the past are pouring into my mind.

The selfless work made him forget the time. After more than two months of sleepless nights, he finally finished a work of nearly 511,111 words.

By the time the last word was written, the middle-aged man with thin figure, sunken cheeks and calloused fingers was already full of white hair.

Duan Rudong, then editor-in-chief of Qingming magazine, finished reading the novel overnight, and spoke highly of it after reading it. After personally having a long talk with Du Zijian, Duan Rudong contacted the writers' publishing house and published the novel.

After it was published, It's a living crime, and Du Zijian became famous overnight.

On August 3rd, 2111, the column group of Oriental Chronicle of CCTV made a program of "Land of Soul Casting". The special guest was Du Zijian, and the program group came with him to Jiucheng Prison, a prison where Du Zijian had served six years for fighting.

Dozens of prison guards came to meet her. Facing the place where her husband had stayed for five years, Du Zijian's wife couldn't help crying.

Du Zijian has mixed feelings in his heart. After many years in prison, he finally realized his wish buried in his heart and came here again in a different identity.

With the publication of "A Living Crime Is Inevitable", Du Zijian's career has finally started to pick up. He founded the company and participated in the recording of programs that belong to you many times as an entrepreneur. But he is not satisfied with the status quo, but constantly taps his own potential and finds that he has the talent to do marketing.

At that time, Weibo was just emerging. He was keenly aware of business opportunities, so he spent more than 11 hours every day on the study of Weibo, and wrote the book "Infinite Power", which became an instant hit and is still regarded as a classic.

He resolutely changed his beauty pageant company into the first Weibo marketing company in China, and was honored as "the godfather of Weibo marketing" in the industry.

many famous enterprises at home and abroad have come here, and asked him to do marketing promotion. His career has also achieved rapid development, and the company's scale has been expanding. He himself has become a CEO worth hundreds of millions.

Because of his unique views on marketing and rich life experiences, he has been invited by famous universities in China, such as Tsinghua and Peking University, to give lectures to students, which has been warmly welcomed by the students.

At the scene of the workplace program "You Are Me", Du Zijian, as a boss tutor, pointed out the problems faced by the contestants with humorous language.

Although it sounds unkind, it reveals the ironclad reality. He will tell the players that his success is never a fluke, but he keeps pushing himself.

At the beginning, that poor boy changed his mediocre fate step by step by his own efforts. What do you think of Du Zijian's road to wealth, which is worth over 111 million yuan, regardless of his background, academic qualifications or connections, even though he has been in prison? Let's discuss it together in the comments section!

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little meow.