The Internet will surely become a powerful tool to reconfigure medical resources, realize the patient-centered model, optimize the allocation and use of medical resources, and improve medical efficiency. The main body of medical service is doctors and patients. For a long time in China, doctors have been practicing at designated places and attached to hospitals to treat patients. Coupled with the ineffective implementation of triage and referral system in China, the resources of medical experts are too concentrated in the top three hospitals, which makes it more important for patients to choose hospitals than doctors. The unreasonable "queuing priority system" in expert registration leads to doctors' inability to screen suitable patients, and the waste of medical resources is inevitable. Moreover, the diseases of patients with expert numbers do not necessarily coincide with the professional fields that doctors are good at, and "mismatch" leads to low medical efficiency.

Profit model of Internet medical software enterprises in China

In China, Internet medical software enterprises mainly have the following profit models: advertising model (hard advertising and product placement); Inverted traffic (buy low and sell high); At present, it is not profitable and accumulates core strength.

Internet medical care in China mainly includes B2B mode for hospital doctors and B2C mode for users directly. At present, there are four main categories of mobile APP terminals. Disease management and doctor-patient communication platforms, such as "Good Doctor Online"; Online consultation, such as "Spring Rain Pocket Doctor", advertising revenue is its main source of income; Drug management, such as the drug assistant in Lilac Garden, can be used by doctors to inquire about drug instructions, view the abstract and full text of drug instructions, and use common medical calculation tools; Introduce new products to doctors through medical literature, such as the "medical literature" of Xingshulin, which doctors can use to provide personalized recommendations for pharmaceutical companies' products and finally charge pharmaceutical companies.

There is also an emerging Internet+medical imaging mode

to provide experts with follow-up advice, such as "easy diagnosis", and provide medical imaging second diagnosis advice service. It can reduce the misdiagnosis rate.