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Is China's e-commerce industry saturated?
China is an e-commerce industry, which has developed for more than ten years and tends to be relatively saturated. However, today's e-commerce industry is not just a single business activity of selling goods. Conceptually, e-commerce includes a narrow concept, which mainly emphasizes e-commerce. It can be considered as e-commerce in a narrow sense. It emphasizes the organic unity of capital flow, logistics and information flow. The broad concept of e-commerce is a concept promoted by IBM, which emphasizes e-commerce.

According to this concept, e-commerce not only refers to e-commerce, but also includes enterprise business, including the electronization of production, design, warehousing, logistics services and finance. Based on the Internet, so from the current Internet industry ecology, the e-commerce industry is not completely saturated and is in a relatively saturated state.

In recent years, with the increasing popularity of the Internet in China, domestic e-commerce has also developed rapidly and steadily. According to data analysis, in the first half of 20 19, the total online retail sales in China was almost 20 trillion, accounting for 25% of the total social retail sales, and the mobile e-commerce in China was also developing rapidly, with the number of users alone exceeding 700 million. Morgan Stanley Group put forward the development cycle of computing technology in the report "Mobile Internet Development Research" released in February 2009, and each technology development cycle is generally as long as ten years. Since 2007, we have entered the cycle of "mobile Internet". The popularity of mobile terminals (mobile phones) and the improvement of technology, as well as the emergence of payment (Alipay, WeChat payment) and technological progress, make e-commerce more and more penetrate into the lives of domestic netizens.

The cross-border e-commerce industry is also constantly improving. Cross-border e-commerce platforms such as Alibaba International Station and Independent Station can still develop in the cold winter of the industry as long as the needs of the group are identified. Therefore, the sub-sectors and industries of the e-commerce industry are becoming more and more detailed. As long as you find the right demand point, you can occupy a place in the fierce competition.