Education and training industries:
The education and training industry can be further subdivided into two categories, namely, teaching AIDS for primary and secondary school students (college entrance examination counseling, Olympic Mathematics, super-long classes, etc. ), as well as the vocational skills (computer, English) and examination training (studying abroad, CET-4 and CET-6, postgraduate entrance examination) of college students or adults.
In short, each sub-industry has very different characteristics.
Teaching AIDS for primary and secondary school students in the education and training industry, such as New Oriental, learning and thinking, excellent education, etc. If it is homework, it is relatively easy. Try to choose these mature institutions. If you start a business, you often start from the surrounding areas (such as communities and regions). You go to the mall, where my friend found it. Business has been very good, and the profit is quite good!
Early/pre-school education (2-6 years old): The number of children aged 3-5 in China is not less than150,000. The number of children/young children aged 2-6 should be no less than 30 million. "Don't let children lose at the starting line", and this starting line has a trend of about 2 years ahead of schedule in recent years, and various industries and industries corresponding to it have also developed and grown. To sum up briefly, it includes the following categories:
Educational toys: improve children's hands-on ability, observation ability and coordination ability (brain limbs);
Video products: manufacturers represented by Hong En Education are developing and manufacturing various audio+animation books and audio-visual products;
Educational electronic products: In the early days, manufacturers of educational electronic products such as BBK and Noah's Ark paid insufficient attention to and invested in preschool children. In recent years, they began to develop/manufacture point-reading pens and point-reading machines that meet children's habits and characteristics, and BBK launched a brand-new brand "Little Genius Baby Computer" to cut into this field;
Early education institution: This institution is different from kindergarten. New Oriental offers training courses in physical fitness, music English, dance and cooking for 0-2 years old and 2-3 years old respectively.
Private kindergartens: it is a common social problem for children to enter the park in most cities, and private kindergartens will become an important supplement to public kindergartens;
Educational applications: At present, more and more parents have bought or prepared to buy tablet devices such as ipad for their children, so educational applications in the appstore will be more warmly sought after and welcomed;
Amusement-related category: there is a mobile inflatable game device in the square near the community every day. It is said that you can get 1000 yuan every day from Monday to Friday, and double it on weekends and holidays. There is also a roller skating coach. Twenty or thirty children study with two or three coaches every day, and their income is unknown.
Nine-year compulsory education (6- 15 years old): 99.4 million primary school students. According to this estimate, the number of students in nine-year compulsory education is not less than 654.38+0.2 billion. For such a big piece of cake, no matter in which specific industry, the top few can share a lot. Here is a brief summary:
Online school: Invite so-called "famous teachers" to record a few videos, or directly post their own LOGO with other people's videos, and then hang them online to start an online school, and charge membership fees according to the school.
Training institutions: New Oriental, Learning and Thinking, Xueda and other comprehensive super-large training institutions. They will set up branch schools and teaching institutions in many cities across the country, and they will also set up hobbies and skills courses other than nine subjects. And some small training institutions/tutors, even if they only cover a single city, can still live well as long as they have a good reputation and strong teachers;
Training school: Compared with a single institution, it operates in a single city (or covers less cities), and the training items are more subdivided, such as art painting, vocal music ear training, dance martial arts, taekwondo and so on.
Private schools: public schools can't satisfy parents' desire for success, so private (aristocratic) came into being;
Educational electronics: Early bully, Wenquxing, Kuaiyidian, and later BBK, Noah's Ark and other dozens of educational electronics manufacturers competed in the fields of early education machines, point reading pens, point reading machines, learning machines, dictionary machines, student computers, student tablets and other sub-products, which carved up tens of billions of cakes and provided tens of thousands of jobs;
Teaching instruments: hundreds of thousands of primary and secondary schools in China need corresponding teaching instruments, from ruler compasses, protractors, globes, vernier calipers, scales, gyroscopes, test-tube beakers, microscope maps and charts. Each school will be equipped with these teaching instruments according to its own funds. Wang Shi of Vanke Real Estate made his fortune by this thing in his early years. These low-tech things are generally released and implemented by administrative means, and no one in the room needs to take care of them.
Teaching equipment: Different from teaching instruments, teaching equipment is larger and the unit price is higher. Such as multimedia classrooms, voice classrooms, microcomputer classrooms, physical and chemical experimental equipment, printers and scanners, electronic whiteboards, projectors and other teaching AIDS.
Teaching auxiliary market: Although the book industry doesn't make much money now, the teaching auxiliary market is an exception because of China's demographic dividend. Take an ordinary city with a population of 5 million as an example. Even if the nine-year program has only 10% students, it has a scale of 500,000. If each student orders 1 set of teaching AIDS every semester, each set will be 50 million yuan. However, this industry is somewhat special, and it needs to deal with the leaders of the Education Department and the Xinhua Bookstore system (Zhihu has related problems, please search for details).
Test resources: At present, many websites and institutions are storing test questions and resources, and the middle school subject network is the best. It has accumulated a considerable number of test questions resources through teachers' self-uploading (paying) and cooperation with schools all over the country, and student users need to pay for using this resource.
Education informatization: In economically developed areas, primary and secondary schools have basically increased their investment in information system construction. All useful and useless systems and projects can be uploaded, from school official website and forums to examination question bank, lesson plan (learning plan) library, nine-subject teaching platform, digital campus system, online examination training system and remote interactive teaching and research system. It's hard to say whether it can be used or not, but each system is definitely not cheap. At present, what has been done for a long time in China is Mr. Dong's ideal and product (system).
Education cloud learning: At present, cloud learning is a hot topic in the education industry, and this concept enterprise standard was first released by Noah Education Electronics. In the foreseeable future, cloud learning +e-bag will take a ride with the national "Twelfth Five-Year" education development outline, enter the national primary and secondary school classrooms, and even replace the current paper books to reduce the burden on students.