Xie Wei: * * * Win the great cause of network

It is true that inspiration comes from life.

In Changsha, it's really difficult to find a comprehensive place for leisure such as eating, drinking and having fun online. At present, there is no such network platform in Changsha to display this information, and introduce these interesting and delicious places in detail. The public comment network is just a point, only providing its store name and address.

if we can have a life website that integrates high-quality information from all sides, can it make consumers less hesitant in choosing? Demand is the driving force of creation, and it needs people with a will to practice it. What others didn't think of, Xie Wei thought of it and is doing it.

Xie Wei, who are you? Changsha is making every effort to build an entrepreneurial capital, but he is just a rising star in Xiaohe, the capital. However, as a fledgling, he has experienced many battles in the online campaign and has rich experience.

Changsha Yingda Network Technology Co., Ltd. was established in March 2112, with Xie as its head. Look at things rationally and treat things enthusiastically. Smart, flexible and flexible, he has stood out in the experience of dozens of major projects.

With the skillful use of online to offline and the sincere efforts of neighboring shops, the role of Win Big in the field of e-commerce is no longer to stir up ripples, which may lead to a stormy wave in the field of consumption.

In the process of eating, drinking and having fun, explore the business model of O21

You need to personally experience the delicious food and beautiful scenery, and this laborious consumption mode not only increases the cost of consumers' curiosity, but also obliterates the radiation charm of these good places to a considerable extent.

On weekends, many people want to go to KTV to sing and relax. However, they don't know which KTV is cheap and whether there are promotional activities, so they can only choose nearby. Even if the clubs with good cost performance take relevant preferential measures, the tourists are not satisfied because there is no good publicity platform.

? Not many people know about inexpensive and fun places like this. Because of its narrow publicity, there is less passenger flow. This is caused by information asymmetry. ? The traditional way of publicity is word-of-mouth publicity, customers introduce customers, and information flow is really passive.

According to Xie's investigation and analysis, a consumer usually spends in a business circle with a radius of less than 5 kilometers. Unfortunately, such a business circle cannot satisfy all consumers.

and consumers are not familiar with other business districts, so they can only choose in their own business districts? Compulsive? Consumption, there are more new members in the business circle, and it is impossible to achieve a satisfactory consumption experience in a short time.

for merchants, the formation of business circle has also become a bottleneck for development.

Business opportunities hidden in life are rarely explored and solved. In his spare time, however, Xie Wei read out the new development prospects of e-commerce in the future.

The idea he put forward aims to integrate the high-quality resources of all industries in Changsha, such as eating, drinking and having fun, and make it into an all-inclusive network platform. As long as people log on to the website, they can freely choose all kinds of delicious and interesting places and know where the best price is. It greatly reduces the choice cost of consumers and really saves money for consumers.

Therefore, Neighbourhood Shop, a subsidiary of Yingda Network Technology Co., Ltd., was born. This website takes O2O business model as the core, saving money for consumers, saving marketing costs for merchants, bringing benefits to Neighbourhood Shop platform, and finally forming a win-win situation.

? O2O(Online to Offline) model is a brand-new business model after social craze and e-commerce craze. Relying on offline stores, offline businesses are combined with the Internet to make the Internet the front desk for offline transactions. Offline merchants win customers through the Internet, consumers can screen goods or services online, and the connection between information and objects, online and offline has become increasingly close. ? He is convinced that the O2O business model will set off a new round of consumption boom.

I can't help but marvel at this Xie Wei? Young man? Its amazing discovery and courageous execution make people curious about his growth experience. What made him what he is now?

Meet a noble person and have a different study experience

The beautiful campus of Shanxi University bears the youthful spirit of Xie Wei and the journey of dreaming. He majored in business administration, but he loved e-commerce. In four years, he taught himself textbooks and integrated knowledge with practice.

As a freshman, many students around him have their own computers, so he bought one. The difference is that he is not interested in games, and he only buys a computer to learn C language better. After the second grade, he became interested in the Internet again.

By chance, he came into contact with a website called Wisdom China. In 2116, his thinking and life began to change slowly. One is called? Understand? Some people came into his life, broadened his horizons and taught him how to do online marketing.

In order to get a deeper exposure to online marketing, during the winter vacation in 2116, he bought a whole set of CDs about building websites from seniors majoring in computer science. After the holiday, he has learned how to make a website and started to practice some simple e-commerce projects.

He sometimes earns hundreds or even tens of thousands without leaving the dormitory, which makes him taste the sweetness of e-commerce. At that time, he opened a Taobao shop, worked in Google Alliance, Baidu bid promotion, sold slimming products, and so on. During his college years, he had done dozens of projects. In repeated challenges, he first learned the magic of marketing strategy, and in repeated small successes, he began to accumulate his own strength and began to position his career.

the greatness of a university lies in its tolerance. Management and marketing laid a theoretical foundation for it; The four-year project practice has exercised his mind. The road to entrepreneurship, as he said, comes naturally.

Businesses and customers, win-win strategy achieves great success

After spending four years in Shanxi in the Spring and Autumn Period, Xie Wei thought twice and decided to set Changsha as the base of his career. At the right time, Changsha wants to build China's? Capital of entrepreneurship? . A good entrepreneurial environment and the care of relatives and friends will not make you fight alone.

With the ferocity of hard work and the tenacity of marketing, Xie Wei kept trying, growing and growing on the road of hard work.

Taking the initiative means that Win Big Network will be one step closer to the core field of e-commerce. Looking at the marketing situation of that year, the reclamation of the Internet market reached a white-hot stage, but the lack of technology became a heart disease for major businesses. To this end, Xie complied with the current situation and initially positioned the company's business: marketing planning, search engine marketing and e-commerce outsourcing.

Excellent projects and high-quality products can create an excellent brand and occupy a larger market. E-commerce outsourcing is very competitive and can best reflect its strength.

what is Yunnan? Flower kingdom? With? Midu? Known as "Spring", the seasons are like spring, and flowers are everywhere. Yunnan Hualian Bee Industry abandons glitz, specializes in internal skills, grinds a sword for ten years, and inherits this? The land of flowers? Sweet and beautiful.

from? Midu? Huakang honey was once approved as a torch project in this area, and now it has become popular all over the country. In the evaluation of various health care products, this product won the top ten consumer satisfaction products in China, as well as various gold and silver awards, which made it eye-catching and deserved.

In line with the new situation of the rise of the Internet, Hualian Bee Industry fought bloody battles to occupy a place on the network platform, but in 2112, its operation was bleak with little effect.

it's a coincidence that everything will happen. ? At that time, what I thought was to find a good project and explore this market wholeheartedly. At that time, he set his sights on the field of health care, and spirulina became his goal. His eyes then entered Yunnan, and in the process of searching, he was given an accidental opportunity to learn about the famous brands of the national bee industry? The dilemma of Huakang series products in online sales.

After the e-commerce outsourcing negotiation on this product, Xie and Hualian Bee Industry reached an understanding and formally took over this hot potato.

? I studied the marketing strategy with my team members and agreed to create another one with win-win situation? Win-win? Pattern, that is, first to benefit consumers, to promote product brands for businesses, and then to gain huge benefits from repeat customers. ? With the concerted efforts of * * *, they have created a sales success with the highest daily sales of 41,111 yuan in just one month.

different projects, different coping strategies. Nowadays, the brand is made by quality, and it can only be achieved by a win-win situation. Xie knows its purpose well. In the form of e-commerce outsourcing, to undertake the promotion of Huakang brand is the best evidence.

Prove your own strength with actions, and lead the enterprise forward with a win-win trend of thought. Win big is well received by the industry, and the real core competitiveness of win big lies in their mature team, which has fought many battles and is all elite. Creativity is our greatest capital! ? Thank you for being proud.

A new way of guiding consumption in the same city by PK Taobao, a neighboring shop

The development from' B2B mode represented by Alibaba to C2C mode represented by Taobao, and then to B2C mode represented by Taobao Mall and JD.COM Mall, all of which confirm the bright future of e-commerce.

However, these models are convenient for consumers to shop, but at the same time they cannot avoid their own limitations:

They are only applicable to the sale of small physical goods, uneven authenticity of goods, and non-enterprise businesses disturbing and misleading consumers with abnormal prices.

However, large-scale physical objects and service industries still can't keep up with the pace of e-commerce. In the process of online trading, consumers can't fully understand the commodity information, and Taobao is a hotbed of fakes.

In 2112, the hot group buying combined online and offline, and online to offline emerged. Consumers can realize online understanding of goods and services and offline consumption.

however, when joining group buying, the choice of goods or services is limited, and merchants can't accumulate long-term stable customers in this way, and the exhibition space of merchants is limited and the competition is fierce, which leads to the group buying operators can't exactly protect the interests of merchants. The low-price strategy of group buying also affects the long-term development of merchants to some extent.

According to the data, the total online retail sales in China in 2112 was 511 billion, which is undoubtedly an attractive big cake.

511 billion yuan is only equivalent to 5% of the consumption of China residents, and this 511 billion yuan is mainly based on small physical goods, and transactions are directly completed online. The consumption of large physical goods and service industries accounts for 95% of China residents' consumption, which shows that consumption in online to offline has broad prospects.

The Neighborhood Shop, which was built by Win University with huge investment, organically combines online and offline through the brand-new online to offline. Merchants display their goods and services in Neighborhood Shop, radiate them to other business districts, win more customers, and consumers lock their consumption places online and spend offline, thus enhancing the consumption experience.

and this mode of operation just makes up for the blank of large physical goods and service industries in e-commerce fields such as Taobao, and is changing the pattern of offline business circle competition, online communication and grasping customers; It is also leading consumers to a higher quality consumer experience, offline consumption and integrity protection.

? Neighborhood shops, which bring together good shops around citizens, aim to share high-quality consumption information with customers in the same city. ? Facing the road ahead, Xie is fearless.

Community-based, close neighbors of consumers

Young people who are used to shopping online and middle-aged and elderly people who are used to shopping around will all benefit from the business model of shop around.

Winners will use the Internet, public transportation, newspapers, radio and other major media to carry out strong publicity, and attract high-quality shops to join in and provide better services to consumers.

inspired by the current traditional store propaganda methods, the neighboring stores are also realistically simulated, and settled businesses can publish various promotional information such as coupons and group purchases themselves, thus attracting more consumers to spend in physical stores.

Neighborhood shops tend to be community-oriented, targeting customers in the same city. Consumers can also interact online and comment on businesses, which greatly improves the personalized needs of consumers. Compared with Taobao's online shopping model, Neighborhood Shop is aimed at the resources of the same city business circle, and can make physical store consumption according to the intention, so as to ensure the integrity, so as to avoid transaction disputes such as wrong version of goods and service quality.

Sipingpu's powerful location search function has brought great convenience to consumers. Consumers can quickly search for businesses around him on the four-neighbor shop network, and take a glance at the products or services provided by the surrounding businesses, so that consumers can lock the consumer terminal with a clear aim, quickly and accurately.

The failure of consumers' online consumption behavior often lies in their fear of death caused by their ignorance of products. By previewing physical pictures, merchants can interact with customers online through the platform, so that consumers can have a deeper understanding of products and services, and finally, they can guarantee the high quality of consumer behavior through face-to-face transactions. Open up the fuzzy boundary between entity and virtual, thus realizing the efficient transfer of demand and value.

? At the beginning of the establishment of Neighborhood Shop Network, we devoted ourselves to creating a huge community-based e-commerce platform with consumption system, resource integration and benefit sharing in the same city business alliance. ? Such a close neighbor-style life consumption navigation has brought good news to Changsha citizens.

? Home? Harmony, everything can flourish

One person is big and cannot be called strong; Everyone is strong and cannot be called big; Strength lies in the joint efforts of all people.

The core members of the Win-Win team are elites from domestic marketing management, Internet, e-commerce and other fields, all of whom have rich industry experience. He has a deep understanding and research on Internet, e-commerce, community consumption, consumer business model and user experience.

however, the road to starting a business is not always smooth. ? In the more than one year since starting a business, Win University has encountered many setbacks. And every time, we will encourage each other, never give up, help each other in the same boat, and break the waves! ? He is full of gratitude to the team.

There are a group of high-spirited young people gathered here, and winning big is their home where they work hard. I still remember that when the first project of Win University died halfway, it was the first trough since its establishment. Without the project, then the enterprise has to face? Death? The threat. However, no one wants to escape, and no one is out.

? What should we do? Everybody put their heads together, try to find a way out again. Later, we repositioned the enterprise together and chose the direction. Everyone is as busy as a bee. Qi Li is a little helpless, but more hopeful. Brothers here can find warmth between each other. ?

after four years of professional accomplishment, Xie understands the importance of team building. To really grow, enterprises need to have a strong centripetal force. Ideas determine the way out, and winning big wins lies in its creative planning and management ideas. A comfortable and relaxed atmosphere can effectively exert the creativity of members.

Health is the capital of the revolution. In order to strengthen physical exercise, he plays basketball with members of the company every week, and the beautiful Yuelu Mountain has become their first choice for going out to play. Every sweat and every play is a spiritual exchange. Struggling with a group of like-minded friends is a great pleasure in life!

The working form is not restricted. You can make a pot of tea and have a rest for a while. You can also talk and laugh, as long as