When playing games, brushing Weibo, and watching short videos, you will often see advertisements of money-making apps implanted. "I have played several mobile games. After a game, I was prompted to watch a short video to increase my experience value, so I clicked in. At first glance, it is an advertisement with' interesting headlines'. The video says that you can earn pocket money by watching news for a certain period of time on' interesting headlines' every day. " Xiaowen said, "When I brushed the short video, I also saw a number of money-making apps such as' Taobao Headline' and' Micro Carp' at the bottom of the page."
In addition to placing advertisements on major online platforms, the reporter found that there are also a large number of money-making apps in several application malls, involving multiple categories, watching news to make money, forwarding articles to make money, trying apps to make money, asking knowledge questions to make money, and making money through questionnaires ... Experience posts about money-making apps can also be seen everywhere online. Most of these articles are titled with attractive words, and are promoted for applications under the guise of sharing experiences.
Users can get a certain return by using simple operations on their mobile phones in a scattered time, attracting many mobile phone users to participate. Many apps use the "first registration reward" to attract users to click and download. After users taste the sweetness in the early stage, they will be introduced to others under the temptation of "successfully recommending rewards to relatives and friends", which accelerates the spread of such apps.
Withdrawal is time-consuming and laborious.
Can downloading these apps really make money? Some users have found that the so-called "making money" is not so easy, nor is it simply watching the news.
"The income claimed in the advertisement is very inconsistent with the actual situation. The first registration won thousands of gold coins. After registration, it was found that thousands of gold coins were actually less than 1 yuan. " Xiao Huang, who downloaded an information production APP, told this reporter. According to the regulations of the platform, you can exchange gold coins by watching information, watching videos, sharing news and signing in. However, according to the exchange principle, users have to read news information for at least 400 to 500 minutes or watch short video 10 hours to earn 1 yuan, and then they can withdraw money from the APP. "It's not worth spending a lot of time and energy to earn this 1 yuan. Some platforms have to accumulate a certain amount of cash withdrawal, and 1 yuan cannot be raised. " Xiao Huang said that in the end, he chose to give up this app with good downloads but no money.
Besides consuming energy, the higher and higher threshold of "making money" is also the reason why Xiao Huang gave up. "At first, you will feel that it is easy to make money with some generous rewards, but later, with more and more points, you will set a higher and higher task threshold. It is really unbearable for me to complete many tedious and time-consuming tasks every day. " Xiao Huang said.
However, it doesn't matter if the task is not completed. The money-making APP has already laid another "routine" for users-making money by "pulling people's heads". The reporter found that many apps have set generous recommendation rewards. Compared with watching news to make money, this way of making money seems much easier. Take the anecdote headlines as an example. At present, if you invite a user to an interesting headline, you can get a 9 yuan. The more invitations, the more you earn, up to 13 yuan/person. A fun step to make money by walking is to link the number of people with the user level and income. By invitation, money-making applications spread rapidly among mobile phone users. The reporter found that at present, interesting headlines and micro-carp occupy the fifth and seventh places in Apple App Store news and social applications respectively.
Review and strictly rectify
According to industry insiders, most money-making apps use generous invitation rewards to let users click and download, and then earn profits. These apps are flooded with advertisements, gossip and curiosity information, and the quality of the content is worrying. Many advertisements do not have clear product information, manufacturer and seller information after entering, but require users to add WeChat and place orders according to the other party's instructions.
At present, some places have begun to rectify the money-making app. In June this year, Shanghai Market Supervision Administration talked about the aggregated information platforms such as Interesting Headlines and Huitou Headlines, and asked relevant enterprises to strengthen the audit and control before advertising, strengthen the management of Internet information, and prevent the publication of false and illegal advertisements; At the same time, remind consumers not to believe in such advertisements that make money easily by playing mobile phone and brushing WeChat, so as not to be deceived. The Shanghai Market Supervision Bureau said that by adding personal WeChat to order unqualified products such as weight loss and kidney tonification, it is possible to buy illegally added harmful products, and it is difficult to protect consumers' rights and interests through proper channels afterwards, which is extremely risky.