First, the "traffic-advertising" mode:

1, advertising mode has two forms, one is "content-traffic" form, that is, attracting traffic through wonderful content is the basis of advertising; The other is the form of "search engine", which stands for Google.

2. In the early Internet companies, the profits basically came from the "traffic-advertising" model. This model is a typical "cross subsidy" from the profit point of view. That is, the party providing services and products does not charge any fees like users, and its source of income comes from a third party. When users use the service, if they click on the advertisement, the enterprise that placed the advertisement should be responsible for paying.

3. This mode is one of the most widely used modes at present, because it is relatively easy to get started. With a good theme and website, anyone can enter this mode. But it is very difficult to make this model well. At least in China, there are very few enterprises that do well in advertising mode.

Second, the e-commerce model:

1. There are two variants of e-commerce mode. The first form is direct e-commerce. The representative in China is Vanke. That is to say, write a web page or make a website to sell your own things.

2. The e-commerce model started late. When I was in college, e-commerce was only a hot major, but no one who studied e-commerce thought it was a reliable thing, because at that time, the means of payment were very limited and logistics was not developed. How sellers collect money, how to deliver goods, and how buyers trust sellers are all big problems.

3. The second form of e-commerce mode is platform mode. The most successful ones are Ali in China and Amazon in the United States. That is to build an e-commerce platform, establish public credit, solve payment problems and solve technical problems. People who have something to sell don't need any internet and computer knowledge, as long as they have goods, they can sell them. This model is much more advanced than the direct e-commerce model, which greatly lowers the threshold of e-commerce.

4. The greatest significance of e-commerce mode lies in its direct connection with service providers and service users. Different from the advertising mode of third-party payment, the third-party payment mode actually avoids the sales problem. Moreover, people are willing to pay directly on the Internet, which greatly enhances the profit value of the Internet.

Third, the game mode

Fourth, the recruitment mode:

1. From the profit point of view, the recruitment model is a cross-subsidy model, similar to the advertising model, but not an advertising model.

2. The recruitment mode is technically a platform mode. It is to build a platform, and many companies participate in recruiting people.

3. Unfortunately, the recruitment model is not a big model, the information capacity and market capacity are relatively small, and innovation is limited. Different from advertising mode and e-commerce mode, the emergence of advertising mode can make the Internet produce a lot of valuable information and enhance the connotation of the Internet. E-commerce model can cover a wealth of goods, and then carry a variety of consumer needs, enriching the commercial value of the Internet.

Extended data:

1. Internet companies originally referred to ICP, ISP and IDC, as well as services and engineering companies such as wireless access, online games, online video, online training, online sales, online marketing scheme formulation and online payment, such as China Netcom and Telecom, which provide network integration, line erection and various network services.

2. Now people have extended this meaning, so that all companies dealing with the Internet are called internet companies. Now it generally refers to companies that build websites and promote networks. How to develop a network company must first have a high-quality management team and good personnel quality.

3. Development direction: Internet companies still focus on making websites and providing services such as website optimization. Internet companies in Europe and America are only engaged in website construction and network marketing outsourcing services, so our next development should be to provide technical support, not to provide oral planning for enterprises. Internet companies in China should also gradually move closer to outsourcing services.

4. Development trend: With the development of Internet enterprises in China, the demand for network marketing talents in China enterprises is increasing. The demand for online marketing-related jobs is increasing day by day, which brings huge employment opportunities and puts forward new requirements for practitioners' skills. In this context, online marketing training has also begun to develop. The training of network marketing in China is increasing day by day. Since 2009, the training of related posts has been intensified, and now it has a certain excellent reputation in the society and employers.