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Andy Lau lost half a billion dollars by canceling concerts in a row, just for the first show of this live broadcast. How can he earn money by closing the reward?

Andy Lau's first solo live concert has come to a perfect end, with 351 million people watching it, setting a new record for domestic stars' online solo concert. Some people say that it is almost impossible to break the "unprecedented and unprecedented" viewing record, and perhaps we can only wait for Andy Lau's next solo concert, and he will break it himself.

After the Andy Lau concert ended, several entertainment hot searches were born on the Internet. One topic was netizens' criticism of the host david lee's hosting skills, and the other was Andy Lau's rushing to take photos with several teams.

However, there is a bright spot in the live broadcast room, which brings people a lot of touch and warmth. That is the live broadcast room with 351 million views, but Andy Lau has turned off the live broadcast reward function. You know, how do live broadcasts make money? One is to earn commissions and appropriate pit fees by bringing goods, and the other is to reward the live broadcast of anchors (stars or online celebrity) by netizens.

In the past, when Andy Lau entered the 41th anniversary live broadcast, he also turned off the reward function of the live broadcast room. At that time, Simba said that he had prepared 31 million live broadcast rooms to reward Andy Lau that night. As a result, Hua Tsai was upright and virtuous, and there was no reward function at all. Take 351 million people coming in and out of the live broadcast room of Andy Lau online concert. If Andy Lau opens the reward function for his live broadcast room that night, the income will probably be an unimaginable "astronomical figure" in the field of star concert income.

Someone once roughly calculated an account, leaving aside the super-rich who brush expensive gifts such as rockets. Even if the average person has 351 million people, we squeeze water. According to the ratio of 1/3, there are almost hundreds of millions of people actually watching. When a group enters the live broadcast room, one person donates one dollar, so it is 1 billion. After deducting 51% commission from the platform, Andy Lau can earn 51 million yuan. If everyone donates $11 on average, that's $111, to get rid of the deduction point of half of the live broadcast income of the short video platform, then Andy Lau can earn $511 that night.

Think about it. Holding a concert can earn 511 million yuan overnight. Even if stars do 111 offline concerts, it is impossible to earn this income. And Andy Lau closed the reward function of his live broadcast room, which made him lose 511 million yuan overnight. This is unimaginable to many people.

There have been more than one live concert by celebrities. Charlie, Stefanie, Fish Leong and Li Jian have held online solo concerts on different short video traffic platforms, and all of them have turned off the live reward function.

At the same time, it has also been suggested that it is not bad to open a reward function for the star live broadcast room, because all the money raised can be used for public welfare. Presumably, the star himself and the netizens who rewarded him will not have any objection to this. In a special period, it has almost become an extravagant hope for stars to hold concerts offline.

Previously, the new pants band held an outdoor concert for 11,111 people in Suzhou, and there were many negative voices on the Internet. But think about it again, what a rare offline concert for stars! That night, nearly 31,111 people at the scene "collectively reveled" and "danced outdoors", which has been a rare "grand scene" in recent years.

In the past, it seemed easy to hold celebrity offline concerts, but now it has become an extravagant hope. Many celebrities have to find another way to hit it off with the short video traffic platform and choose the way to hold concerts online.

Although this method can't compare with offline concerts, it has a luxurious stage, spectacular dance groups and gorgeous dance effects, but it is better than the strong interactivity. On the one hand, it gives the concert a new way of expression, on the other hand, it puts forward higher requirements for the host and the performing stars. Yes, you are not mistaken! Because it is an online concert, there is a link that is essential, that is, the host's cross-dressing from beginning to end.

This can not only give the stars a full rest, buffer the time of their voice state, but also further help netizens and fans to understand the tidbits behind the brand-new form of celebrity live concert.

Because it is a new form, no well-known host in China has played a leading role in this field before. Therefore, david lee, the host of Jiangsu Satellite TV, who hosted Andy Lau's online concert, was criticized by netizens afterwards because of insufficient preparation and poor expression.

Andy Lau was recently invited to Lu Yu's program. He mentioned his experiences in recent years in the interview, which made him see many things clearly. Especially after the cancellation of last year's concert, he found that many fans, although seemingly far away, mostly gave their blessings, expressed their understanding and cared for them. Instead, they were investors around them.

They have been thinking about the profit of the concert, and even heard investors say to him, "I really never thought about voting in my life. And he only faintly replied to the other party: "I didn't think about it either." Later, the host asked if hearing this sentence would make him feel very hurt. Andy Lau admitted: "Yes, you will find that the original feelings, the original connection of everyone is moderate, and friends are ranked."

Later, Andy Lau also mentioned that he suffered from traumatic sequelae, and he was afraid to do anything. Now he is afraid to do something that used to be simple. "I was not afraid of flying before, but now I am afraid. Isn't the concert hanging high?" I was really not afraid before, but now I am. I must concentrate on singing before I forget that. " And he also went to special psychotherapy for this.