you and I both know the traditional business, from the provincial generation to the county generation, it is a regional way to divide the circulation of goods, and it is a land-based form of commodity circulation. Because of the limitations of the information dissemination carrier, the information is extremely asymmetric. Simply put, consumers don't understand the small selectivity, which leads to the constant price increase in every link. This is the traditional way to make money in business. Large-scale chain stores cut off most of the agents in the middle, directly docked with the merchants, and canceled the price increase in the middle, which led to a sharp decline in the unit price of goods. Because of the benefit to consumers, consumers made you, which is the root of the chain's backwardness. With the emergence of various chains and the competition of peer chains, the operating cost has been continuously improved. In order to win the market, the unit price has been continuously reduced, leading to the continuous backward cost, from making profits to making cash flows, from profit-making companies to valuable companies. To ensure quality, there must be a fixed cost. If you want to win more consumers, the lower the unit price is, the easier it is, which means less profit. To increase profits, there are two ways to increase sales and reduce operating costs. Sales volume is not so easy to increase, but it is easier to reduce costs. With the emergence of new media, especially mobile Internet, Wechat business application came into being! The mobile Internet makes information more symmetrical. There is nothing that consumers don't know. From a few people in the past to the era of mobile Internet, everyone is the best channel, because everyone is behind a group of fans and friends, and someone with a circle means an effect. This is the so-called social economy. When each product is divided into countless small channels from the big channels in the past, it is actually the same, which makes the information flow faster and the experience improve faster. The sharing speed is faster, which is determined by the core values of the community. Therefore, the appearance of Wechat business from the original mask to all kinds of products now is based on such characteristics! Wechat business's operation in the past three years seems to be a prosperous time, but it is not. Most of Wechat business's products are consumables of life. Wechat business, which has super value and unit price, cannot circulate. It is not a commodity problem, but the whole society lacks enough sincerity, especially at the present stage. I believe that there will be improvement in the future. Wechat business has not fundamentally changed the essence of business, but only changed the trading form of commodities based on the change of information carrier tools. The agency system, like the tradition, only broke the geographical restrictions and made the dealers more in line with the characteristics of the network. The price increase still increases, but the information is more transparent than in the past, but it also makes the market protection worse and more unstable, because for consumers, whoever gives the lowest price will buy it. Showing off the turnover, orders, income, etc. everywhere only shows the case that the transaction is not good. If it is not enough to sell, there is no need to bask in it. Meeting everywhere every day shows that it is not good to promote. It can only bring people from online to offline. It is full of energy through the encouragement of ground meetings, and it is completely limited to the team atmosphere of direct sales in the past. Why did this happen in the meeting? It has nothing to do with Wechat business itself. It is the factors of manufacturers, traders and competitors that determine the present. For more strategies, please pay attention to the public platform: Yibang community directly exchanges and interacts with WeChat: xiaozaohezuoshe.