Orientation of Tencent's industrial value chain;

Seize the opportunity of the Internet to change people's lifestyles and form new formats, and build the largest online community in China? Provide users with one-stop online life service? Embedding into the main business by influencing people's lifestyle. Profit model: influence and change the communication mode and living habits of hundreds of millions of netizens on a huge and convenient communication platform, and embed various value-added services with this influence. Innovation: the way to change people's lifestyle through the Internet, provide basic services in a free way, and take value-added services as the source of value output and profit.

The orientation of Alibaba's industrial value chain;

Seize the opportunity of the combination of Internet and enterprise marketing, focus e-commerce business on B2B information flow, and create convenient online trading channels for all. Profit model: by providing exhibition space to domestic and foreign suppliers on their own websites in exchange for fixed remuneration, the information flow of exhibition space will be transformed into a powerful income stream, and value-added services will be emphasized. Innovation: Providing customers with domestic and foreign distribution channels and market opportunities through the Internet, so that small and medium-sized enterprises can reduce their dependence on major customers in the traditional market and their marketing expenses and benefit from the Internet.

Ctrip's industrial value chain positioning;

Seize the opportunity of combining the Internet with the traditional tourism industry, and strive to play the role of airlines and hotels? Channel dealer? Role, through the issuance of membership cards to attract target business customers, relying on a huge telephone call center to provide booking services. , with all-round travel services including air tickets, hotel reservations, holiday reservations, business travel management, special merchants and travel information as its core business. Profit model: By cooperating with many hotels and major airlines in China, the cost is greatly reduced. At the same time, by booking rooms and air tickets online through customers, the more customers, the stronger Ctrip's bargaining power, the lower its cost and the more customers, and finally form a profit model of benign growth. Innovation: based on the profit model of traditional tourism service companies, mainly through? Internet plus call center? Accomplish the task of an intermediary, use IT and Internet technology to infinitely enlarge the profit level, and become? Mouse+cement? A model.

Orientation of China Merchants Bank's industrial value chain;

Seize the opportunity of combining information technology with traditional financial industry? Electronic finance? Establish a service brand, and successively launch the first domestic bank debit card based on customer number management, the first online banking, the first dual-currency credit card meeting international standards, the first sunflower wealth management product for high-end customers, the first private banking service and inter-bank cash management. Profit model and profitability: by expanding service coverage and extending service lines, you can get various interest income and value-added income. Innovation: introducing information technology into the development of financial industry and adopting? Innovation, leading, changing for you? Constantly introduce new services to lead the development of the financial industry.

Orientation of value chain of Suning Appliance Industry;

With the help of home appliance chain, we will strengthen the control of the back end of the market, and at the same time strengthen the cooperation with nearly 10000 well-known home appliance suppliers around the world, build an efficient supply chain that creates value and enjoys benefits, and strengthen its leading position in the whole industrial value chain. Profit model: Based on SAP system and B2B supply chain project, we can provide better service for customers by reducing the operating cost of the whole supply chain system and storing inventory? Throttle+open source? The way to realize the benefits. Innovation: Strengthen the control of the back end of the market with the help of home appliance chain, and on this basis, strengthen the penetration of upstream manufacturing links, let retail and manufacturing cooperate in the form of business partners, improve the efficiency of the whole supply chain, and then open up the whole industrial value chain and seek higher value returns.

Positioning of Baidu's industrial value chain;

Fight for? Let people get information and find what they want most conveniently? , to provide users with a series of products and services based on search engines, covering all the search needs of the Chinese online world. Profit model: Pay-as-you-go network promotion is adopted to realize profit. Innovation: With the platform advantage of super-large traffic, we have established the world's largest network alliance by combining all high-quality websites, which has greatly improved the value and coverage of search promotion and brand marketing of various enterprises and expanded the sources of profit.

Orientation of Huawei's industrial value chain;

Driven by customer demand, it is positioned as a system integration service provider and mass production company in the field of communication equipment, providing customers with competitive end-to-end communication solutions and forming a complete product line around the whole product life cycle in the field of communication equipment. Profit model: mainly rely on the whole product life cycle of the whole communication product to make money. Innovation: With the revenue of the complete product line in the whole product life cycle in the field of communication equipment, the new products put into the market will be priced at the expense of temporary losses in two or three years according to the mode of mass production, and the cost advantages tapped by the methods of enterprise scale efficiency, low consumption and efficient supply chain management will be used to crush or effectively curb domestic competitors, and the low cost advantage of R&D will be used to quickly seize the international market share, thus forming a famous western competitor at a disadvantage in cost. Huawei advantage? .

The positioning of the value chain of giant industries;

Does the group firmly grasp the enterprise value chain? Camp? With what? Sell? Through subversive links? Camp? Define a new product or service by? Carpet? With what? Flank attack? what's up Sell? Strengthen the control of the back end of the market. Profit model: although on the surface? Melatonin? 、? Gold partner? 、? Golden wine? With the traditional profit model? Journey? Game adoption? Basic services are free+props are charged? But in essence, giants realize their profits through the new concept of products and services formed by marketing innovation. Innovation: closely focus on the actual needs of consumers, such as consumption habits, consumption decision-making situations, consumption psychology, consumption mentality and so on. Camp? With what? Sell? In this way, products or services with low actual quality are endowed with a brand-new concept, and quickly enter the market from the flank with short sales channels and wide sales network.

Positioning of BYD's industrial value chain;

Relying on the technological advantages of an industrial field, under the background of the transformation or rise of related industries, its industrial advantages will be reversed to this field, forming a cross-disciplinary and steadily rising industrial expansion. Profit model: In the process of industrial transfer and expansion, through changing the industrial structure, setting new rules of the game, merging market segments, and integrating customer needs, we will carry out value innovation and realize revenue through the blue ocean strategy. Innovation: Based on the absolute competitive advantage and industrial advantage in the battery field, it has strong replication ability, stability and technological innovation after its success in the existing commercial field. , concentrate on the use of internal resources, integrate the advantages of various business groups, shape and transfer the industrial layout to emerging fields or transitional industries, breed one new business after another, and realize the unity of shaping the blue ocean, industrial expansion and value creation.

The positioning of Lenovo's industrial value chain;

Rely on a strong sales network? Trade and technology? Where to? Innovation drive? Around the value chain of international computer and information service industry, the path has climbed and evolved from the low-end link of processing and consignment to the high-end link and high-end format that emphasizes R&D and service. Profit model: in the process of industrial upgrading, it gradually changes from large-scale low-cost manufacturing as the profit source to service value-added as the profit growth point. Innovation: In the absence or even weakening of independent intellectual property rights? Bypass? , relying on the huge domestic market and government support, using the * * consortium to establish a huge marketing system, service network and market advantages, and gradually improve the control of the industrial middle end (capital) by controlling the industrial back end (market), and then improve the control of the industrial front end (technology) by controlling the industrial middle end (capital).

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