Visitors to China Food Network are mostly domestic and foreign product manufacturers or buyers, so the website divides all products into several categories, each category will be further divided into several subcategories, and each product channel will have highly concentrated industry professionals or advertising audiences. Targeted advertising will greatly improve the effect.

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The positioning of China Food Network is to serve domestic and foreign product manufacturers or buyers. They are a group of mature and knowledgeable users in the product industry. They use China Food Network to explore business opportunities and communicate with other experts. Therefore, the professionalism of China Food Network will help to enhance the image of advertisers and the effect of advertising.

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Brand promotion is an important link in the process of brand establishment and maintenance, including communication planning and implementation, brand tracking and evaluation. Brand strategy experts of brand network enterprises hit the nail on the head: "No matter how good a brand idea is, it cannot become a strong brand without strong promotion and implementation, and brand promotion emphasizes consistency, and all details in the implementation process should be unified,' the devil is in the details'". The key point of brand promotion is to lead all marketing communication activities with brand core values.