For example, Sina's net income in 2065438+2008 was $265438 +0. 1 billion, of which advertising revenue was $65438+79 million, mainly from advertising and marketing in Weibo. Non-advertising revenue is $365,438+$09.0 million, mainly from Weibo membership fees and live broadcast services in Weibo.
Netease's net income in 20 18 was $9.768 billion, including $5.845 billion in online game services, $2.798 billion in e-commerce services and $364 million in advertising services.
Sohu's total revenue is 2011200,000 dollars, brand advertising revenue is 232 million dollars, search and search-related advertising revenue is1200,000 dollars, and online games revenue is 390 million dollars.
Extended data:
Traditional commercial websites mainly make profits in the following ways:
First, provide comprehensive entrance information, obtain traffic and click-through rate, and attract advertisers' advertising investment.
Second, provide wireless value-added services through WEB2.0 technology; These two forms constitute the main profit sources of domestic website giants Sina and Sohu; Third, it is to earn income by developing, operating and selling online products, such as software games.
In this respect, Netease and Tencent are typical. The former relies on online games such as Chinese Odyssey and Fantasy Westward Journey. 20 1 1 The total revenue in the first quarter was150,000 yuan (US$ 235 million), and the revenue from online game services reached140,000 yuan (US$ 2120,000), of which online games accounted for nearly.
The latter obtains a huge user base through its instant messaging software QQ, and provides users with various value-added services by issuing virtual Q coins. In the second quarter of 20 1 1, the revenue was RMB 6.739 billion (USD1041300 million), of which the revenue from Internet value-added services was RMB 5.386 billion (USD 832.3 million), accounting for nearly 80% of the total revenue.
Analysis on the Profit Model of People's Daily Online-News Website