I think it has something to do with the business direction of Letv.
Because of the great deviation in the business direction of LeTV in 2121, LeTV Group can still survive strongly even though its boss Jia Yueting is studying new energy vehicles in the United States. However, its own business direction has changed greatly. It turned out to be a good Internet company with great potential. However, the company changed its research on new energy vehicles and gave up its most profitable business, which led to a loss of nearly 2.5 billion yuan in one year, which really made people feel a little sorry.
why is letv not as powerful as it used to be?
This is mainly related to Jia Yueting's research on new energy vehicles. Because Jia Yueting was the first controller of LeTV, and the record of LeTV in that year was very brilliant. Not only is he a potential company on the Internet, but his company has a very high market value after listing. But Jia Yueting made a change when the company was at its strongest, and that was to study new energy vehicles.
although new energy vehicles are the main direction of future automobile development, the initial investment cost and risk are very large. Although LeTV Group has very good financial resources, it can't stand the long-term research and development of the project. In addition, its own business development is backward, and it has gradually lost its advanced advantages in the industry, and the companies behind it have developed. Therefore, based on the above reasons, LeTV Group is slowly going downhill, and the stock continues to decline, which releases a very bad signal.
can letv group return to its peak?
I think it's ok. Because Jia Yueting has been studying new energy vehicles, once the project of studying new energy vehicles in Jia Yueting is successful, I think Jia Yueting can take advantage of the new energy vehicle project to promote the rapid recovery of LeTV Group. Because their own projects not only have very good potential, but also can drive their own companies to return blood quickly. Therefore, once the project in Jia Yueting is successful, LeTV Group will still be able to return to its peak, but it will take some time to determine.