Opening a shop is by no means a matter of "following your feelings". Believe that you are smart, you have already combined rationality and sensibility, and carefully considered your own store opening plan.

Q: If I have decided to open a shop, what should I consider before opening it?

A: As the saying goes, "One store closes the market and sits for three generations." This "shop" refers to the shop that lays golden eggs. Therefore, how to build Qian Chao and the investigation on the location of shops must not be sloppy. Although different industries and business circles have different attributes, we can still make an evaluation from the following general laws to find the answer.

(1) Crowd flow: the proportion of people coming and going on weekdays, holidays, days and nights.

(2) Tidal flow of vehicles: the flow between cars and locomotives.

(3) Transportation hub: the vehicles that may increase or decrease at present and in the future and their changes.

(4) The width and size of the road: one-way street, two-way street and parking problem.

(5) Regional characteristics: the gathering of customers in business circle, the survey of competitive shops, the survey of complementary shops, the availability of financial institutions, cultural and educational facilities, company numbers, etc.

(6) Population survey: population, consumption ethnic group structure and consumption habits in this area.

(7) Business circle exploration: the scope of large and small business circles and the rental price.

Opening a shop is by no means a matter of "following your feelings". Believe that you are smart, you have already combined rationality and sensibility and carefully considered your own store opening plan.

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What skills do beginners need to pay attention to when opening a shop?

Once you choose an address,

As we all know, opening a shop must have a facade, which can be self-built or leased. Choosing a suitable store location plays a very important role in the future development of the store. Alipay binding. It can be said that no matter what kind of investment project you choose, a good geographical location can lay a good foundation for future development, especially for the retail industry. The choice of shops is often the key to success. To open a shop, you must first determine the fate of success. It can be said that choosing a good store address is half the battle. Earn offline. Ms. Zhu, a retail customer, said that we rely on big trees to enjoy the cool, that is, we use the flow of people in those hypermarkets to attract popularity, with less money, quick results and obvious business effects. Ms. Zhu's retail store is close to the largest shopping center in the city and her business is booming.

Second, dislocation management.

Learn dislocation management to give yourself a unique advantage. At the same time, it is not limited to the goods themselves, but also sincere attitude, personalized pavement design and the quality of employees. Facing different stores, if customers want to walk into your store, you must be unique and show your unique style. A shop is like a person's character. Without characteristics, it will become tasteless and less attractive to customers. To do a good job of store characteristics, we must understand customers' consumption habits and match customers' appetites. We should not only pay attention to regionality, but also consider the limitations of local economic level, personnel, skills and funds. It's best to start with as many things as possible, don't blindly and step by step make your own characteristic articles, and focus on what you are familiar with.

Think about customers.

You can't think of yourself as the boss under any circumstances, and you won't consider anything else. From the customer's standpoint, to meet different levels of personalized consumption needs, the store will become bigger and bigger. If the operator does not pursue growth, has no vision and does not hit higher goals, he will not feel the happiness and sense of accomplishment as a boss. Cost. The biggest purpose of doing business is to make money. If you just muddle along and hold the attitude that it doesn't matter whether you grow up or not all day, then the employees in your store will be influenced subtly, and the success of the store will be impossible to talk about. You can't think independently when you open a shop. If you think about it yourself, the interests of customers will be damaged. Do you think such businessmen can do business for a long time?

Seize business opportunities

When you open a shop, you should be good at choosing the right time in peacetime, and investigate the items and purchase time that customers are scheduled to buy, so as to highlight the pertinence of purchase. We should learn to seize many business opportunities and not let wealth slip away. Studio. Many times, the success of business has a lot to do with grasping potential opportunities in time. Take retail stores as an example. When some customers come to buy cigarettes, they can ask the usual consumption grade, which brands they are interested in and why they don't like them. Another example is the maintenance of electrical appliances. Usually, after things are finished, it's best to see if other electrical appliances in the customer's home are faulty, and provide simple services by the way to cultivate customers' trust in you. It is more important to stabilize more repeat customers.

Honesty management

In the final analysis, the purpose of opening a shop is to make money, and no one wants to do a business that loses money. But we can't just attract customers by selling, we should use better service content to get normal and reasonable profits. Taobao entrepreneurial story. No matter what kind of goods you handle, are you honest? The word "two characters" is always the cornerstone of store development, and it is even more impossible to crush customers with a stick for the sake of temporary benefits. Unreasonable profits are only temporary benefits. When doing business, you should pay attention to the long flow of water and build your own customer base. Customers are your own living advertisements, don't ignore them. What I want to mention here is to mark the price clearly, which is also the premise of improving management level and standardizing business behavior. Many retail customers will take advantage of the opportunity of unclear pricing? Meng? Customers. If so, can you help yourself? Smash? Your own logo.

Cater to sb.' s tastes/tastes

Paying attention to customers' actual purchase demand is one of the secrets to win customers when opening a store. When opening a store, the most important thing is to regard yourself as the role of purchasing goods for customers, and at the same time listen to the voices of customers, brainstorm and fully understand the real needs of customers. The biggest feature of opening a store is to pay attention to the actual needs of customers. The success of a store depends on the purchasing power of its customers. Only by constantly paying attention to the actual needs of customers, so that consumers will not return empty-handed and buy satisfactory products, is the key to the invincible development of stores. In a word, opening a shop is not as complicated as people think. In the final analysis, it is a heart process. When you really understand. Customer first? Or? The customer is always right? Afterwards, your store will become a great event in your life.

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