in may, Vanke openly recruited pig posts and announced the first phase of the plan to raise 251,111 pigs. For a while, this news has screened the major media, and there are also many discussions on the Internet. But in fact, Vanke is not the first enterprise to participate in the pig industry across the border. Alibaba, JD.COM, Netease, etc. Why do so many big men choose to set foot in the pig industry? What abacus are they playing?

when the famous Peking university graduate chose to sell pork in 2117, he certainly didn't expect that the hog industry would attract a large number of business tycoons to compete. In fact, for the real estate industry, joining the pig industry is certainly not Vanke. Before Vanke, Country Garden, Wanda, Evergrande and other head housing enterprises also announced their entry into the agricultural and livestock industry.

In May, 2118, Country Garden WeChat WeChat official account posted a message about recruiting pig experts. At that time, Country Garden said that it was currently recruiting a person in charge of the pig business department, requiring more than 11 years of work experience. His duties included presiding over the overall operation and management of the business department, organizing the formulation of the business department's development strategy and implementation plan, and organizing their implementation. Raising pigs in "Fengchang" has caused heated discussion in the industry for a time. Wanda and Evergrande have earlier pig-raising timelines. At the end of 2114, Wang Jianlin announced that he would go to Guizhou to raise pigs. Wanda provided piglets and feed, and the subsequent pork was sold to the whole country through wanda plaza. In 2116, Xu Jiayin invested 311 million yuan to build more than 111 farming and animal husbandry bases in Guizhou. However, at that time, both Wanda and Evergrande positioned the purpose of raising pigs as "poverty alleviation".

And Internet tycoons, raising pigs is a high-tech way. The first one to end up was Netease Ding Lei, who started raising pigs in 2119, and gained a lot of attention by virtue of the original breeding mode and high-quality characteristics such as living in an apartment, listening to music, not taking antibiotics, and slowly raising for 311 days. In 2115, I also hosted a banquet for my own pigs in Wuzhen. After Netease Ding Lei, in March 2118, Alibaba Cloud reached a cooperation with Sichuan Special Drive Group and Dekang Group to realize all-round intelligent pig raising through the artificial intelligence system "ET Brain". According to Alibaba Cloud, by 2121, the output of pigs will reach 11 million.

About the same time as Ali, at the 2118 Global Explorers' Conference of Digital Technology in JD.COM, Liu Qiangdong announced the establishment of JD.COM Agriculture and Animal Husbandry, and officially started to raise pigs. In the form of cooperation with universities, academies and other professional institutions, JD.COM Agriculture and Animal Husbandry released a three-module intelligent farming solution of Shennong Brain (AI)+ Shennong Internet of Things Equipment (IoT)+ Shennong System (SaaS). In other words, it is to make pig raising more mechanized and intelligent, such as pig face recognition camera, pig feeding robot, inspection robot, telescopic pigsty and other high technologies are applied. On the eve of June 18, 2119, JD.COM Agriculture and Animal Husbandry, a subsidiary of JD.com, launched the first batch of AI breeding pigs in cooperation with Jilin, and launched the "AI Fresh Meat Shop" jointly through all channels. Through Jingdong Intelligent Breeding Solution, it helps large and medium-sized breeding enterprises to reduce labor costs by more than 31%, save feed by 8-11% and shorten the slaughter time by 5-8 days. According to incomplete statistics, if the whole aquaculture industry in China applies this solution, the industry cost can be reduced by at least 51 billion yuan every year.

Before a number of real estate and Internet tycoons in China entered the market, international investment banks had set their sights on the pig industry in China. First, Goldman Sachs spent nearly $311 million to acquire pig farms in Hunan and Fujian, and then Deutsche Bank invested $61 million to acquire a 31% stake in Shanghai Hongbo Group's pig farms. At that time, the remarks of foreign investment banks "speculating pigs" also made the market stunned.

Raising pigs will become a new choice for Vanke and so many technology and internet companies. In the final analysis, raising pigs will make money, especially after the epidemic, the price of pork will remain high and the profit will be higher. As far as the pig industry is concerned, it is not an exaggeration to say that pigs are the most valuable agricultural and sideline products in China.

In 2119, the price of pork rose sharply, and the share price of Mu Yuan, a leading domestic enterprise, rose all the way, making Qin Yinglin, the chairman of the board, the richest man in Henan. In the 2119 Forbes list of the richest people in mainland China, Qin Yinglin's family jumped to the ninth place on the list with a wealth of RMB 117.4 billion, surpassing Zhang Yiming. Qin Yinglin is also the only food entrepreneur in the top ten. You know, a year ago, he was only ranked 68th on this list. Now, his total assets have surpassed many Internet and real estate tycoons, 1.91 times that of Lei Jun and 1.66 times that of Sun Hongbin. At present, the pig industry is the cradle of wealth, and a large number of pig-raising enterprises have achieved good results. In the first quarter of this year, the net profit of Wen's shares, another leading enterprise, increased nearly five times compared with the same period of last year; New head enterprises have new hopes, and their net profit has increased by 125-141% year-on-year. Other small and medium-sized enterprises, some even have a net profit of seven times that of last year. Tang Renshen, a breeding enterprise in Hunan, can earn 1,751 yuan for every pig sold.

This is because pork is so important in people's lives in China. China is the world's largest pork consumer and producer, with about 711 million pigs slaughtered every year. The market value of the whole pork industry has reached 3 trillion yuan, and the industries directly related to pork have 1.4 trillion yuan, which is 2-3 times that of the smart phone market. Larger than the breeding market is the domestic pork consumption market, which accounts for more than half of the total pork consumption in the world. In China, the per capita annual consumption of pork is about 59 kilograms, and the average person eats more than 3 taels of pork every day, which is twice the world average.

However, compared with European and American countries' aquaculture production mode with high degree of science and technology and information management, China's agricultural development is still at a low level, with labor farming as the main factor. Before the bosses left, in the pig industry, the application of Internet of Things and artificial intelligence technology in China was almost blank, but the individual data of pigs was vacant for a long time. This also gave a group of big shots a chance to get involved. From the above introduction, we can see that these bosses want to apply their scientific and technological strength to the extreme in the pig industry. Internet companies have advanced technology and management systems, not only simply raising and selling pigs, but also scientifically raising pigs by combining innovative technology with tradition.

In fact, pork prices remain high, and profiteering may just begin. According to the situation in previous years, everyone can stay for 7-11 days when they go home for the New Year. Who would have thought that this year, affected by the epidemic, countless people were sealed off. This makes the pigs that were affected by the "swine fever" last year, and the stocks are not much, and the stocks are urgent again. However, what I didn't expect was that a second crit followed. An epidemic broke out abroad. Especially in Brazil, the United States exports the most pork to our countries, but the demand for pork in China has not decreased. All kinds of factors add up, leading to the current pork price will only grow and not fall. In this way, there will only be more and more cross-border pig-raising enterprises in the future. With the increasing number of giants entering the pig industry, what new ways to play in the pig market are worth looking forward to.

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