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What media platforms are there and how to make money from the media?
Author: Wen

Link:/question/26702261/answer/203345816.

Source: Zhihu.

The copyright belongs to the author. Please contact the author for authorization for commercial reprinting, and please indicate the source for non-commercial reprinting.

1, ranking list

Leaderboards, original self-media platform. Your list is complete, which is convenient for users to collect information and materials.

Leaderboards-your essential original platform! Contribute to your life, work, hobbies, etc. Recommend and push popular information for users. Provide users with new technologies, ideas, dream manufacturing factories and other platforms.

2. Today's headline media platform (headline number)

The headline number, once named "Today's Headline Media Platform", is the media/self-media platform under the headline today. Committed to helping enterprises, institutions, media and self-media gain more exposure and attention on the mobile side, and continue to expand their influence in the era of mobile Internet, while realizing brand communication and content realization. On the other hand, it also outputs better content and creates a better user experience for today's headline, a platform with a large number of users.

Building a good content ecological platform is an important direction for headline development. Based on the massive user base of today's headlines on the mobile side, high-quality content will gain more exposure through powerful intelligent recommendation algorithms, and the industry-leading de-duplication protection mechanism will keep the original creators away from infringement, focus on content creation, and make it more possible to enter the self-media with the help of headline advertisements and self-operated advertisements.

3. WeChat official account

WeChat official account is an application account applied by developers or merchants on the WeChat public platform, which is interoperable with QQ account. Through the official WeChat account, merchants can realize all-round communication and interaction with specific groups of words, pictures, voices and videos on the WeChat platform. It has formed a mainstream online and offline WeChat interactive marketing method.

Just like the micro-tribe, the representative of online and offline WeChat interactive marketing, it is the first to propose the combination of standard industry general template and deep customization WeChat platform development concept. It has formed an open application platform for online and offline WeChat interactive marketing.

4. Sohu WeChat official account

Sohu's self-media platform provides portal users with news, finance, entertainment, sports, real estate, cars, fashion, technology, games, jokes, pets, animation, culture, history and other self-media information.

5. Baijiahao

Baijiahao is a platform for content publishing, content realization and fan management provided by Baidu, the world's largest Chinese search engine.

Baijiahao's mission: to help content creators "influence the world".

Baijiahao is a platform for content publishing, content realization and fan management provided by Baidu for content creators. Baijia was launched on June 20 16 and officially tested. In September, the account system, distribution strategy and advertising system were officially launched, and it was officially opened to all authors on September 28.

6.UC number

UC, also known as Big Fish, is a unified account provided by Ali Entertainment System for content creators. Big Fish has achieved one-point access and multi-point distribution of Ali entertainment system. Content creators can access Big Fish, and uploaded pictures/videos can be distributed to UC, Youku, Tudou and Yitao clients, and will be extended to pea pods, Shenma Search and PP Assistant in the future.

7. Tencent Open Media Platform (Penguin)

2065438+March 2006 1 day, Penguin Media Platform was officially launched, and Tencent will provide four capabilities. That is, open network traffic, open content production capacity, open user connection and open commercial liquidity.

20 16 On July 26th, Penguin Media Platform established Rio Adventure Group.

On August 5th, 20 16, Tencent's Penguin Media Platform optimized the QQ function of Penguin Administrator.

The high-quality content published by Penguin Media Platform from the media/from the media can be released with one click through Daily Express, Tencent News Client, WeChat News Plug-in and qq News Plug-in, so that the content can be exposed more accurately. Through micro-community and other forms, media/self-media people can interact with fans, precipitate their own fan base conveniently and quickly, establish contact with fans faster, and realize the accumulation of fan resources.

8. Hot issues

Question and answer media platform

Hot issues-views supported by most people! Internet marketing, promotion, sales and resource platforms in hot industries. Such as education and training, internet entrepreneurship, business services, real estate, life and health, manufacturing trade, automobiles, financial management and other industries.

9. A little information from the media platform

A little information is an interest engine that is born for interest and organically integrates search and personalized recommendation technology. The team is committed to providing users with accurate information tailored to their interests, and has grown into a generation of content distribution platform in the era of mobile Internet.

10, official account of QQ wechat.

The life service number of hand Q is the same as the basic operation mode of WeChat official account: merchants promote the "life service number" in the form of QR code, and after users pay attention, they get services through dialogue.

201July 6th, 5 news: As we all know, although both WeChat and QQ belong to Tencent, the competition between them has never weakened. Now, in order to continue to compete with WeChat in the mobile field, QQ has also opened a public platform test. Registered users of QQ public platform only need to have their own QQ number, or email or mobile phone number bound to QQ number, and the process is simpler than that of WeChat public platform. Five official WeChat accounts can be registered with the same ID number and mobile phone number.

Like WeChat, QQ WeChat official account is divided into subscription number and service number. The former tends to push information, while the latter focuses on functional services. This is almost no different from WeChat.

1 1, Yixin public platform

Yixin public platform is convenient for individuals, enterprises and stars to provide better services for their users ... We are constantly expanding the special services of WeChat official account, making your operation more ... Yixin original and reaching your website quickly. We hope that you and users ...

12, Phoenix from the media

Phoenix Network (Phoenix New Media) is the world's leading cross-platform network new media company. Integrating its comprehensive portals Phoenix, Mobile Phoenix and Phoenix Video, and adhering to the media concept of "China's feelings, global vision, compatibility and openness, and progressive strength", we will provide mainstream media in China with high-quality new media content and services with seamless integration of Internet, wireless communication and TV networks.

13, Netease Media Open Platform

70,000 fans pay attention, and the daily reading volume exceeds 10,000. There is no need to prove influence. Political circles need insiders to solve the situation, which is an evaluation of political circles. changing ...

Baidu reading, Netease cloud reading

For example, Pintu.com, Zhihu, Jianshu.com, Sida School, Lu Songsong Blog, Cloud.com, Baidu Know, A5 Webmaster.com, Paidai.com, Titanium Media, Hupu Sniff.com, Horse.com, Speedway.com, Dark Horse Network, Lei Feng Network, Hunting Cloud Network, Zinc Media, etc.

Author: Penglai Nighttalk

Link: /question/2670226 1/ answer/1958 907 15.

Source: Zhihu.

The copyright belongs to the author. Please contact the author for authorization for commercial reprinting, and please indicate the source for non-commercial reprinting.

First, WeChat WeChat official account

Today, with the rise of major content distribution platforms from the media, the voice of WeChat official account is endless, but I think WeChat official account is still the most worthy of media, and there is no one. Why do you say that? Because the income of WeChat official account is very stable, it increases with the increase of fans, and there is no upper limit, while other major media platforms are relatively unstable.

On the one hand, income is unstable. You may have earned 1000 yuan yesterday, but you may earn a few points today. It costs hundreds of dollars to publish an article. However, such articles are rare, and most of them sink into the sea after publication.

Sometimes the unit price will be inexplicably reduced. In the past, the reading cost of 10,000 yuan 10 yuan will inexplicably drop to 10,000 yuan 1 yuan. There is no reason at all. The behavior of lowering unit price exists in all major media platforms, which is inevitable and sometimes restricted. After the article was published, the system did not recommend it, so there was no way. In this case, the behavior of reducing unit price and limiting traffic will enter the media industry.

The only drawback of the official WeChat account is that the content is not distributed, that is, if you have several fans, the article will be read by several people, but not by those who are not fans. At the beginning, there was almost no income, but if we persist, the income will definitely increase, while other major content distribution categories will definitely get less and less from the media, because the dividend period will always pass.

Second, today's headlines

Today's headlines should be the largest content distribution category from the media. For the reading volume of more than100,000 that is difficult to reach on WeChat official account, today's headlines can be reached in minutes. Millions are not a problem, but relatively speaking, the unit price is also very low. The average reading volume of10,000 yuan is about 3 yuan, and the addition of 100,000 yuan is only about 30 yuan.

Of course, the reading volume and unit price in different fields are different, and the gap between the flow and unit price in different fields is also great. It is a bit difficult to read tens of thousands of books in small fields such as American literature and food, but it can be done in minutes in social, entertainment and story fields. Therefore, it is very important for friends who settle in today's headlines for the purpose of making money to choose a suitable field, and once the headline field is selected, it cannot be modified. The selected field is registered from the media.

In addition, the unit price of today's headlines will go up after originality, sometimes tripling, but originality is also related to the field. The niche field is very good, a few high-quality articles are not enough, and the field with high traffic is very sad. The original tag is still very important for today's headlines, but fans are useless, and no matter how many fans there are, it can't be achieved. Although the official said that more fans will help to recommend and contribute to the headline index,

Third, Penguin Media Platform.

Compared with the headlines, the Penguin platform traffic is not as big as the headlines, but the unit price is much higher than the headlines. Ordinary number 10 thousand reads about 10 yuan, and the income is doubled.

It is not easy for Penguin to register from the media, and it needs other auxiliary materials from the media platform, as well as the official WeChat account. When registering, you can check to open the QQ WeChat official account at the same time, and the two platform accounts will be opened together. Otherwise, it is difficult to get an invitation code to open an official QQ WeChat account separately.

In addition, when registering the official Penguin WeChat account, if there is an original official Penguin WeChat account or headline number, you can directly use Bole link to register. After successful registration, you can go directly to the novice period, and it is easy to start your own business.

Fourth, there are hundreds of Baidu.

The traffic is generally not high, the title is serious, and the unit price is extremely unstable. Occasionally, I am lucky enough to read hundreds of thousands of articles, and I can also read thousands of dollars directly. Sometimes I can give you dozens of dollars for the same reading of hundreds of thousands. There used to be benefits after registration, but now it is cancelled, and benefits are only available after novices.

Verb (abbreviation for verb) big fish

Ali's, with a general reading, can apply for the big fish plan, with a star rating. The higher the star rating, the higher the income, with a maximum of five stars.

At six o'clock.

The revenue of 1 is difficult to open, which is the most difficult one among many self-media platforms, but the reading volume is still high, because 1 is interconnected with Phoenix distribution channels and can be used to drain the official WeChat account, and the official WeChat account can be left.

Seven, Sohu

There is no income, but the reading volume is large, but personally feel that Sohu's reading volume is seriously fraudulent, because although the reading volume is high, the effect of drainage to the official WeChat account is not good. You can leave the official account of WeChat WeChat at the back of the article.

Eight, QQ WeChat official account

QQ WeChat official account is different from WeChat official account. QQ WeChat official account content is distributed, which means that even if you have no fans, the published articles are recommended for you, and you can contribute your opinions. The benefits of viewing are being tested internally and should be released soon.

Nine, Jane books

Simple books have a higher threshold for writing, no income, and less reading.

X. Zhihu

I'm not qualified to comment on this. You can watch my fans. I've been playing for a month, so far there are no fans.