in the last two years, the hottest app is Tik Tok, which is not only popular in China, but also popular all over the world. It is said that Tik Tok has more than 711 million users at home and several hundred million users abroad, and the total number of users in the world has exceeded 1 billion.

From the 81-year-old woman to the 3-year-old child who just walked, they are all addicted to Tik Tok, and they will open the Tik Tok and brush it all the time.

Since last year, Tik Tok has launched a shopping function. As long as you see your favorite products on Tik Tok, you can immediately click the link and jump to Taobao to place an order. This shopping method is called sour and refreshing.

I saw a joke on the Internet earlier, saying: Her old lady is 63 years old, and she didn't catch up with her smartphone at Taobao. Wechat business didn't buy it, so she was afraid of being cheated, and Pinduoduo was tired of taking it off. However, Tik Tok must brush for two hours every day. Snacks, food and drinks are all ordered by Tik Tok, and the unit price is much higher than his.

It's incredible that Tik Tok made an old man who had never bought anything online start shopping online.

The rise of shopping in Tik Tok has also made many people earn a lot of money by bringing goods from Tik Tok. Countless people earn hundreds of thousands or even millions a month, which is more money than Taobao.

why is a short video app so capable of carrying goods?

In my opinion, there are three main reasons. Please see my analysis below.

I. new experience

The so-called new experience is mainly manifested in vision and hearing.

Before you went shopping in Taobao, you mainly relied on pictures to understand the goods, which was very limited. On Tik Tok, you can get a more intuitive and in-depth understanding of a product through short videos, and the experience has risen to a higher level both visually and audibly.

A new product, jojoba oil, was launched last year, which was founded by Diao Ye. When Afu found someone to promote this oil, the main function was to "remove blackheads".

essential oil is a slow-acting product, and the effect can't be reflected in a few weeks, so it's not suitable for showing its efficacy in videos, but blackhead removal is a function visible to the naked eye.

In many videos on Tik Tok, people rub this essential oil, and blackheads come out. The effect is very obvious. The price is not expensive, and activities are often discounted. When users see the effect, they immediately place an order.

this essential oil can now sell 311,111 bottles every month.

this is the miracle created by the new experience.

create new experiences and explore new business opportunities!

second, new brands

when I say new brands, I don't mean newly created brands, but personal brands.

With the rise of the Internet, more and more ordinary people have successfully counterattacked. While improving their influence, they have also created their own personal brands. Many consumers will build trust with them through personal brands, and then buy the goods they recommend.

when it comes to personal brands, I have to mention Li Ziqi, who recently caught fire.

Liziqi was born in Mianyang, Sichuan in 1991. Her parents divorced when she was a child, and she followed her father. Unexpectedly, her father died when she was 4 years old, so she could only be raised by her grandparents. As a result, her grandfather died soon, and she lived alone with her grandmother.

She dropped out of school at the age of 14 and went out to work. She worked as a waitress in a restaurant and a DJ in a bar. Eight years later, she accomplished nothing.

In 2115, in order to promote her Taobao shop, she began to shoot short videos. She showed her various skills through short videos, quickly accumulated tens of millions of fans on the Internet, and even attracted the attention of countless foreign fans, becoming a "China business card". In the past two years, she began to sell goods, and this year's income has reached several hundred million.

Li Ziqi, an ordinary peasant girl, would have been difficult to rise without decades of struggle in the industrial age, but it was a great surprise that she successfully attacked in just a few years through the Internet.

this is the power of internet, and this is the power of personal brand.

Personal brand is the greatest wealth in the future, and every ordinary person who wants to counterattack must have it!

Third, new technologies

In fact, the most powerful thing in Tik Tok is not to create new experiences, nor to build your own brand, but new technologies.

this new technology is based on big data and algorithms, and it accurately recommends short videos that users are really interested in.

If you are a heavy user in Tik Tok, you will definitely be puzzled: Why is Tik Tok like a worm in your stomach? It knows that you like to watch your little sister dance, and then it keeps coming, so that little sisters of all temperaments and shapes take turns to appear. You can't stop brushing like an ancient emperor choosing a concubine. In a blink of an eye, two hours have passed, and then a day has passed.

In fact, this is Tik Tok's powerful recommendation algorithm at work.

If you are a sports enthusiast, Tik Tok will continue to recommend various short sports videos to you, and these short videos will also recommend various useful sporting goods to you. If you see something you like, you may place an order to buy it.

Before, you had to search to find the products you like. Now Tik Tok recommends the products you are interested in through powerful big data and algorithms, and it is normal for you to buy them in buy buy unconsciously.

technology is the most powerful tool. If you know how to use it, you can create miracles.

The short video shopping in Tik Tok has just begun. In the future, more and more people will shop in Tik Tok and sell goods in Tik Tok. It is no exaggeration to say that Tik Tok today is like Taobao ten years ago, and its future will be infinitely wonderful!