First, in the product selection stage, if a product ranks high in the category, it means that the sales volume of this product is large, indicating that its market capacity is large enough and its development space is large enough;

Secondly, in the comparison of product selection, if there are two products in the same category, and both of them are best-selling products in the short category, it must be that the market capacity of the products in front of the big category is greater;

Third, in the course of operation, if you find that your sales volume is declining, the ranking of the short category remains unchanged, but the ranking of the large category is obviously declining, indicating that this product has entered the off-season in this category, and vice versa.

Based on the above analysis, only by clearly distinguishing the relationship between the big category ranking and the small category ranking, evaluating the market capacity with reference to the big category ranking, aiming at competitors with reference to the small category ranking, and formulating and adjusting their own operating strategies in a targeted manner can the operation be more handy.

The longer you open a shop in Amazon, the more you will find that details determine success or failure. In fact, to some extent, the products of short stories have more development potential than the products of large categories. So if you ask me what kind of products Amazon platform is making now, I will recommend you to find a product from a small category to operate.