Nowadays, online shopping has become a way of life for many people. You can buy specialty products with a click of the mouse without leaving home. "Cheap" is one of the elements. The following are the success stories I have compiled for you. Welcome to read!

Success stories 1:

Throughout the development of modern economic history, in addition to food, clothing, housing and fast-moving consumer goods, in fact, many industries can fall when they are hot, but Taobao is deeply rooted in the e-commerce industry and its position is unshakable, attracting a group of entrepreneurs with dreams to fall for Taobao.

All walks of life have their own specific roles, just like a big company, everyone plays a different role, and online stores are not unexpected. An online shop has many roles to run. Perhaps these roles are all played by one person and may be divided into many individuals, but what role should the online shop operators play from commodity trading to seller responsibility? And in the process of an online store re-operating, what kind of role is it divided?

Xiniujiao Village in Guangzhou is a typical Taobao Village. Let's quietly share a successful case of rural e-commerce in Rhinoceros Foot Village, and open a Taobao shop with an annual income of one million.

Like a sponge, rhinoceros horn village has been "absorbing" Taobao people. Around 2008, the first batch of Taobao merchants settled in, creating many wealth myths in the eyes of "mud legs". Wang Li, a native of Hubei, is one of them. In the first year, it "cut" the profit of nearly 200,000 yuan, which caused a sensation in my hometown. In the following three years, with the support of the first batch of gold diggers, a steady stream of Taobao people poured into rhinoceros horn village.

Around 20 1 1, the second batch of Taobao merchants came, and the Taobao business upgraded rapidly, mainly reflected in the sales concept. Whoever can't keep up with the times will naturally be eliminated. In this case, a number of "new generations" such as Yang Kui and LAM Raymond stand out.

However, whether it is rhinoceros horn village or the whole environment, there are more and more e-commerce, and the seller's market has become a buyer's market. On the internet, a large number of poorly managed e-commerce companies are out; In reality, Taobao people who can't afford the rising rent are squeezed out of rhinoceros horn village.

This kind of sponge in rhinoceros horn village is a little unable to absorb water and even begins to spit water.

Xi Niu Jiao Taobao Village

The business is getting bigger and bigger, and people in the same village come to rhinoceros horn village like "spreading branches and leaves"

Six years ago, when Wang Li accidentally broke into rhinoceros horn village, there were still a lot of vacant rooms to rent in the village. 1.20 square meters. In the past, I couldn't rent a house in 500 yuan every month, but now it has risen to nearly 2,000 yuan. At that time, the most people living in the village were truck drivers and porters in the logistics industry, and few people did Taobao business.

Wang Li comes from Zhongzhou Farm, Hanchuan City, Hubei Province. After graduating from college in 2007, several fellow villagers went to Fujian to work in the media. This work is not satisfactory. After several people left for a period of time, Wang Li chose to drift north. Around 2008, a fellow villager told him that he was doing Taobao in Guangzhou and his income was considerable. "I didn't know what Taobao was at that time, and I didn't believe that opening a shop online could make money."

But out of trust in her fellow villagers and because life in Beijing is not smooth, Wang Li decided to come to Guangzhou for a few days. A week later, he decided to do so.

The rental house on the 9th floor, with no elevator and monthly rent of 350 yuan, is the best house that Wang Mai can afford. His reasons for renting a house in rhinoceros horn village are simple: first, to persuade fellow villagers to live here; second, the rent is cheap; third, it is close to Shahe wholesale market.

A computer, networking, is all his money-making tools. Customer service, disk reading, delivery, handling, packaging, waiting, all the work is done by myself. Get up at 9 am, sometimes I can't wait to turn on the computer without brushing my teeth and washing my face to see if there are any new orders from last night to this morning. In the morning 1 1, take bus No.201at the village head to Shahe market. At that time, the 20 1 bus only reached the periphery of the market, and after there were more and more "Taobao people" in rhinoceros horn village, it was changed to the 20 1 bus to enter the market.

The first meal of the day is "mixed". You can grab some food by the roadside and take it to the market. At first, in order to choose cost-effective clothes, thousands of stalls in the whole market will come and go many times, probably to save one or two dollars. At about 2 pm, Wang Li returned to the village with the goods, weighing 50 or 60 kilograms. Wang Li has to carry two or three bags to the ninth floor at a time, and the goods have to go back and forth several times.

Then there was packaging and delivery, and dozens of cloth pockets for delivery were sewn, which made Wang Li shine at the moment. After the goods are delivered, it is the peak of passenger flow at 4 or 5 pm, so you need to sit in front of the computer to deal with various problems of customers. I didn't finish the day's work until midnight 1 p.m. Wang Li can finally go downstairs for the only dinner of the day. His mouth is busiest at this time. Besides eating, he has to communicate with his peers. "At the beginning, no one had a bottom, communicated with each other and cheered each other."

In the first year, I took hundreds of thousands home for the New Year.

No matter how tired, Wang Li won't let the villagers tell their families. Wang Li's mother said that it took a long time to know that once Wang Li cleaned up all night and went to the market to pick up the goods during the day, dragging the goods out of the market, and suddenly fell asleep on the ground, which shocked her peers. "The king they are in a hurry to call me, li, what's the matter with you? In fact, I really can't walk. " Wang Lixiao recalled that I did a lot of manual work during that time, and now my back still hurts from time to time.

"But at that time, with motivation, you could sell anything to make money." Wang Li said that in the initial stage of Taobao, there was a lack of business competition, and the baby sold well. Taobao is also willing to distribute traffic to the best-selling goods. "Listening to the prompt sound of someone taking pictures of the baby, the whole person feels very cool."

In the early years, Taobao merchants basically relied on "explosions" to eat, that is, they could sell 30,000 to 50,000 things online, which was generally called "explosions". One of the characteristics of "explosive models" is instability. The same online shop sells thousands of dollars today and may only sell a dozen dollars tomorrow. "Taobao is more willing to push because of the more popular products," said Wang Li, but buyers generally only look at the baby and don't look at the store where the baby belongs, which makes a product "explosive" and few people care about other babies in the store.

Wang Li is an old hand at speculating "explosive models". "Lee Hyo Ri and other South Korean stars are all worn by me online." Wang Li said that he would observe the heroine's clothing in the hit TV series, and then ask the manufacturer to make similar styles, plus appropriate publicity, "it will definitely be popular."

With more and more "explosions", suppliers in the wholesale market will naturally try their best to imitate the clothes worn by stars. For example, the most popular Korean drama "You from the Stars" recently, the heroine Qian's clothes are recommended by her own suppliers to Taobao sellers.

At that time, there were not a few Li enterprises whose daily profits exceeded 1000 yuan. They recalled that as long as they are doing Taobao and are willing to suffer hardships, they can make money, but they earn more and earn less. Wang Li made a lot of money. In the first year after Taobao, he went home with178,000 to buy a gold necklace for his mother and several thousand pieces of clothes for his father. His parents were a little surprised and didn't understand how his son could make so much money by opening a "small online shop".

Wang Li's mother was distressed by her son's hard-earned money and advised him not to be extravagant. Wang Li said, "I spend happily. If I still work in the media, how can I have so much money a year? "

During the Spring Festival that year, some people from Zhongzhou Farm who were doing Taobao business in rhinoceros horn village drove back, and some went back with hundreds of thousands. "Our rural custom is to work hard outside for a year. It costs money to go home in the New Year, and it costs tens of thousands to do Taobao a year. " This caused quite a stir in Zhongzhou Farm with only about 20,000 people.

"All the people on the farm who can knock on the keyboard are here."

At the beginning of 2009, Wang Li returned to rhinoceros horn village with a dozen fellow villagers. The demonstration effect formed by a group of people such as Wang Li on the farm, coupled with the need for manpower, made a large number of young people on Zhongzhou Farm decide to travel. Considering that Wang Li works hard by himself, he can earn up to 200,000 yuan a year, but there is obviously room for further entrepreneurship. If he has money, everyone can earn it together, so he takes his relatives and friends with him to work for himself.

"My cousin, cousin, cousin, this relative and that friend are all brought out by me." Wang Li's current office is a rented house in the village, and dozens of employees have been invited. My father is in charge of delivery and my mother is in charge of finance. "We have something to do, and the family can be together again." Wang Li's mother is very satisfied with the present situation.

The business is getting bigger and bigger, and villagers have come to rhinoceros horn village. Wang Li and other first batch of "gold diggers" each brought a dozen fellow villagers. Some of these people go it alone after starting their careers, each with a group of people, one with ten and ten with a hundred. A zhongzhou person said that almost all the farms are here as long as they can play keyboards.

The most common "combination" at that time was that a family of three rented a small room in rhinoceros horn village. One person is responsible for sales in front of the computer, one person is responsible for buying goods in the market, and one person is responsible for buying food and cooking. With this family-run operation, many people have earned money that they can't even think about.

Today, Wang Li's online shop can sell more than 1000 clothes every day, and the income is still considerable. He bought two suites in Wuhan and two cars in Guangzhou. Wang Li, 29, is married and has children, and her career is on the right track. He doesn't have to worry too much. His greatest pleasure every day is video chatting with his wife and children in Wuhan.

However, due to fierce competition, it is getting harder and harder to do Taobao. Wang Li is considering hiring a manager. "I can bear hardships, but I am definitely not good at management. I want to hire a professional. "

Success story 2:

Nowadays, online shopping has become a way of life for many people. You can buy specialty products with a click of the mouse without leaving home. "Cheap" is one of the elements. With the increasing number of online shoppers, opening online stores has attracted groups of "sellers" because of the low barriers to entry. However, after years of efforts, many sellers with entrepreneurial enthusiasm have chosen to give up, and some have succeeded. What's the secret of opening an online shop? How can I become a "big seller"? Recently, the reporter interviewed several Taobao sellers in our city and walked into their large "offices" to learn more about their online shop entrepreneurial stories.

Successful cases of post-80s entrepreneurship.

Mao Mao, who was born in 1985, opened an online shop in his spare time as early as his junior year, and his products were mainly aimed at young fashion clothes who took the sweet route. When I graduated, Mao Mao Store received about 20 orders every day, and accumulated many "old customers" in two years.

At that time, she also found a decent job in IBM, majoring in computer, but she couldn't put down the online store in her heart. She resolutely resigned and devoted herself to the operation of the online store. The little girl who just graduated became the boss and soon hired an employee to negotiate with the buyers online and provide consulting services.

Mao Mao's goal is very clear. She seized the opportunity to carry out promotional activities with suppliers, which made the online shop business grow rapidly. From two or three blue diamonds occupying the crown position, she has now become a powerful seller of the "four crowns", with a favorable rate of over 99%. At present, she has adopted the company's operation mode, and assigned special personnel to be responsible for design, promotion, customer service, document inspection, after-sales, wholesale, complaints and other positions.

The core competitiveness is the product itself

A few days ago, Mao Mao's online shop began to recruit more employees, and she interviewed nearly ten applicants. The reporter learned that the operation of the store is now on the right track, such as designing and updating the online shop pages by specialized technicians; Mao Mao was originally responsible for the purchase and other links have been handed over to the buyer for full responsibility; This recruitment is due to the expansion of the warehouse and the need to increase personnel management. Mao Mao himself is mainly involved in marketing and event planning.

Mao Mao believes that online stores involve all aspects, but the core competitiveness is the product itself. With the gradual standardization and commercialization of the industry, if the style and quality of the products are very good, there is no need to worry about not selling them. Mao Mao told reporters that in order to make their products more valuable, 80% of the products are featured goods, which are made by specially designed templates of manufacturers.

Ashue, also in Shenzhen, is also a successful online seller. A Xue also opened an online shop in 2006. The online shop "Amazing Clothes Fairy" founded by A Xue currently has a turnover of nearly 70,000 pieces on Taobao, with a favorable rating of 99. 1%. A Xue believes that products are the most important, and the biggest requirement for people to run online stores is "sensitive sense of smell".

Grasp the pulse of business opportunities and transform in time.

"Sanguan" A Xue is studying Chinese in Teachers College. 1997 After graduation, she went to Nanhai, Foshan as a middle school Chinese teacher. 200 1, transferred to Guangzhou for magazine distribution. Her husband Yong Qian once invested and operated a children's photo studio in the same city. Two years later, Ashue moved to Shenzhen to engage in insurance training. "The operation of the photo studio is not very smooth, and all the money saved at work has been invested. Coupled with the bottleneck at work, we have always wanted to find other opportunities. " A Xue said, "It is a good choice to open an online shop from a friend, mainly because of the freedom of time."

A Xue's online shop has undergone several transformations, which is very important for its survival and development. At the beginning, the online store was just a test field for A Xue, and the sales direction was not clear. She remembered that only seven or eight items were needed to open a shop online, so she bought daily necessities such as household storage boxes, took photos, uploaded them to the webpage, and started to run a small shop. At that time, Ashue's sales were passive, and more often he waited for business to come to his door. Only a dozen pieces were sold every month in the first half of the year, and the sales situation was not optimistic.

During that time, Xue has been thinking about the future development direction. Love shopping, she found that there are many brand discount stores in Shenzhen, and many clothes are not only beautiful in style, but also have high discounts and great profit margins. On the other hand, she learned more information from the internet and found that there were sellers doing similar business in Shanghai, Chengdu and other places at that time, and the effect was good. So she tried to buy some brands. The first transformation brought a qualitative breakthrough to the operation of the online store, and then she boldly tried to "press the goods", that is, put in a large number of seasonal clothes at one time. By the beginning of 2008, A Xue found that many people were following the trend to do the purchasing business of similar products, and the competition was getting bigger and bigger, and the "price war" was constantly launched among merchants. She decided to transform again-through the contacts and information resources accumulated during purchasing, she learned a lot of good sources of goods, went to the wholesale markets in Shanghai and Guangzhou many times to understand the situation, and later turned the products of the store into foreign trade clothing.

Opening an online store also needs planning.

In mid-April, a mature embroidered dress was firmly at the top of the charts, becoming the first in weekly sales. This embroidered dress has brought considerable sales for Ashue's online shop. "In the choice of supply, it is one of Xue's plans to follow the current hot spots and trends and launch a series of high-end brands according to his own observation and thinking. There are also large and small promotional activities planned, which greatly increases the number of clicks on online stores. " A xue said:

The reporter learned that successful sellers pay great attention to planning. As Xue said, the initial stage of opening an online shop depends on coolies. As long as you are diligent, many things can be solved, because the problem itself is relatively simple; In the "post-crown" period, the problems to be considered are development direction, marketing planning and other issues, so it is much more difficult.

Mao Mao attaches great importance to festivals, large-scale promotional activities and changing seasons. She said with a smile that her undergraduate computer major has benefited her a lot, because her thinking mode is systematic and logical, which is particularly advantageous to the management and overall planning of online stores. I remember last year's top women's 100 activity on the website, and Mao Mao started the warm-up activity one month in advance. Take a piece of clothing with a monthly sales volume of 3,000 pieces as an example. 80 yuan ruthlessly made a 50% discount on the original price, including express delivery. What about complaints from old customers who have already bought the same product? Mao Mao's team took these details into consideration, and they also provided a return service. Mao Mao told reporters that sometimes "it doesn't matter if the business loses money, the most important thing is that the overall traffic of online stores is much larger". Many online shoppers have a shopping psychology: in order to avoid wasting postage, they usually choose multiple products at the same time.