First, the positioning of agricultural products e-commerce products cannot be blind.
At present, the main products of e-commerce selling agricultural products are: vegetables, fruits, fish and shrimp, eggs and meat, and dry goods. Some products don't need packaging, some products are not conducive to transportation, some products are not conducive to preservation, some products can't make money in e-commerce retail, and some products are not competitive in the market. Have we considered all this?
The e-commerce sales of agricultural products without a main product are unsuccessful, which is what we usually call characteristic products. Without a clear positioning, it is easy to disappear into the vast army of agricultural products e-commerce entrepreneurship.
Especially in the context of content e-commerce, consumers can't remember you because you don't have a main product and make money by opportunistic and deceptive methods.
Second, the choice of e-commerce platform for agricultural products is very important.
If you don't have any experience and just hear that the Tmall store has enough influence and traffic, just do it blindly, then congratulations, first prepare 200,000 yuan to go in. If you have money, I won't talk about it.
Traditional e-commerce platforms, such as Tmall, JD.COM, Taobao, Pinduoduo, etc., I suggest to choose a platform to operate first, be familiar with the operating rules and learn the operating experience. Generally speaking, agricultural products are better than other categories.
From media platforms, such as Today's Headlines, Watermelon Video, Tik Tok, Auto Express, etc., I suggest that we can operate together. Because the content can be fixed, but you have to choose the starting object. I'm focusing on the headlines now.
Block trading platforms, such as, Tian,,, Nong Jia, etc. I also suggest operating together, because these platforms have low barriers to entry and are relatively simple to operate, and one mobile phone can complete them.
In addition, as long as it is a platform with a margin of more than 20,000, I suggest careful consideration. Nowadays, many platforms are under the banner of attracting investment, and they must pay the initial fee, so they must not be fooled. A platform like "A Ning" calls me every day to say that it is attracting investment and helping to sell agricultural products, so we must be cautious.
Third, the team building of agricultural products e-commerce can not be ignored.
The farther you go, the less likely one or two e-commerce teams will win in the competition. Whether it's Tmall shopkeepers and Taobao shopkeepers who have stood on the spire, or celebrities and café s from the media network now, there are team operations behind them. A person's thinking and ability are limited. We can't be all-rounders and can't do so many things.
But what if you just start a business and don't have that much money to build a team? Cross the river by feeling the stones, let yourself survive first, and then absorb talents step by step.
Fourth, e-commerce of agricultural products should tell stories around products to attract fans.
Content e-commerce is to give this product a soul and a story. It is an indisputable fact that there is no differentiation and standardization of agricultural products in China. But the people who make this agricultural product have many stories, and some things around agricultural products can also be excavated.
Xin Xilan believes that an agricultural product with a soul is more likely to attract consumers. Instead of a piece of cold meat, you can buy it or not.
Fifth, don't dream of agricultural products e-commerce.
We sell agricultural products, not high-value products such as mobile phones and electrical appliances. If only we could earn a dollar or two each. Don't think that this agricultural product can make you as rich as winning the lottery, and don't think that being an agricultural product e-commerce can really make you an influential person among online celebrities.
Success is judged by others. How much contribution you can make is also to be evaluated by others.