In p>19, my friend and I made a website to sell baby products and clothes. The team division of labor is clear and complete, the money is tight but enough, the technology is slightly lacking but enough to start, and there is no shortage of channels. But it was still scattered in the ninth month. In fact, at that time, we didn't want to do much, mainly selling goods. If you invest less than 211 thousand, you lose 111 thousand. Although it is not much, it is very painful. Later, I reflected a lot and I will never forget something: 1. A passing sentence in the plan may be very difficult to implement. The fatal problem is often not the general direction, but the accumulation of many details. Example: Take a good picture of the goods. We didn't satisfy ourselves with this matter in the end. Especially when shooting baby clothes, you can't use peas, you can't use models, and you can't feel it flat. In short, it's not fucking good. There are quite a few things like this. Therefore, the overall quality of the project is determined by many details. 2. Lack of understanding of the industry, or lack of comprehensive understanding, often leads to problems that have never been considered. Example: We make baby products and clothes. Because the university studied in Changshu, many baby brands have their Jiangsu headquarters in Changshu, and there are also several relatively large brand hosting and operating companies. We talked about several of them. The fatal problem is: in the clothing industry, every kind of clothes must have complete colors and sizes when they are purchased. For example, a certain model has three size and three colors, so when you purchase, you should have a set of them. We didn't know the rules of this industry before we did it, so the profit of the size with good sales volume was exchanged for a bunch of sizes with poor sales volume. 3. Attention is not paid to the core issues. Example: At the beginning, we paid attention to the website experience, product packaging, photo shooting, product variety and so on. The core part of e-commerce: selling. Didn't do much substantive things. E-commerce, light electronics, heavy business. We should devote most of our attention to increasing sales, but we have wasted it on many aspects that are not so important. 4. The expectation of the project is more optimistic than the actual situation. Example: Before we decide to close down, our daily turnover will be around 1,411 (although it is small, it is not bad). After calculation, I found that it didn't make money. 5. The biggest problem is that you don't know how to persist and give up easily. In fact, all the above problems are not problems. Our team is fully capable, although it is hard, but the money is enough. Although it is not perfect, the sales volume is still good. At least see a beam of light. Our biggest problem is that after facing so many frustrating problems, after calculating that it is not so profitable. We decided to give up after each had a tempting offer! ! ! ! In fact, now it seems that if we had persisted at that time, it would be a pretty good scenery now! However, immaturity always has to pay the price before it can become mature. Thanks for this experience! The second venture: shame. After staying in two companies. I can't bear it again. I feel that I am not so lacking in thinking and ability. And I happened to meet my former partner. I decided to be a website in a short time. I left two months ago, and I also reflected a lot: 6. Shares, dividends, etc., which don't count, are put into black and white. Even a contract doesn't work. Keep your eyes open and choose the right partner. As a minor partner, issues such as share dividends agreed with major investors have never been implemented in the company's articles of association and agreement. In the end, just shut up. Very frustrating. 7. The choice of employees, if not both competent and appropriate. Then find the most suitable person, not the person who finds the skilled cow and tries to make him the right person. I feel more and more that in the entrepreneurial team, everyone should be independent in the responsible part. Do your best in what you are responsible for. This is the requirement of ability. It's not that important. Most importantly. Do your employees have an entrepreneurial mentality? If you put things in your head. After work, people who don't remember anything and don't care are determined not to. Once they are found to be such people, they will immediately persuade them to leave. Be responsible for the employee in exchange for his responsibility for the project. Pay the employee in exchange for his contribution to the project. If you do it, he can't. Then leave. Sometimes, entrepreneurs have to make some promises. Promise the future. Many entrepreneurs are worried about how to convince people who don't believe in their promises. My answer is: if you don't believe, don't stay. Yes, entrepreneurial leader always describe the future and draw some big cakes. But everyone should understand that the pie can only be eaten if everyone makes it together. If you can't do it, it's a pie. If you can do it, it's the future. Therefore, it is necessary to choose the most suitable person, with sufficient ability, good attitude, responsible person and trust in this project and team. Willing to pay, willing to make achievements together, and then share the results. 8. Choose an imaginative market. I got the income in the fourth month, and later I received more than 211,111. The first year. At this time, I was depressed to find that this project is the best, and it is only one or two million a year. This kind of market space is really chicken ribs. What we expected was actually tens of millions of levels. It's just that we were wrong. Even after removing the cost, I can't take the remaining profits to my team. How to give them a better life and how to let them settle down. 9. The team leader must work harder than anyone else, and let other members of the team know and recognize the efforts of the leader. I made a mistake in this respect. I am used to doing things at night. I get up late every night and get up later during the day. Just be lazy. However, some colleagues, just Nima, learned my leisure during the day and ignored me to stay up until I died! ! ! After a long time, people who are not so suitable will be even more unsuitable. The right person will have ideas. Remember this.