Wu Zhuo said that the biggest experience of his success is that choosing the right project is more important than anything else. Venture capital starts at 200,000 yuan, and the annual turnover can reach tens of millions in just one year or so? The inspiration from Wu Zhuo lies in how to rationally choose a suitable entrepreneurial project, so what? Lian Heng? Against the world.
The most suitable project selection is the best.
? I think entrepreneurs don't have to do entrepreneurial projects with big market and low profits, but choose projects with relatively simple market but rich profits. Anyone can cook hamburgers at McDonald's and KFC, but so far no one has surpassed them. The reason is that although the market is large, the growth rate is low, and there is not enough money to compete with it. Longwu In early 2003, longwu, who had worked in Shanghai for two years, was ready to return to Chongqing for development. He spent four months investigating the market and found three highly operational entrepreneurial projects: digital camera, MP3 player and PDA. At that time, all kinds of digital products were popular in Chongqing, and all three products could make considerable profits, but what was the most suitable entrepreneurial project for them? Longwu spent a long time evaluating the project.
If you want to represent digital cameras, the agency fee of an international brand will be 1 10,000 yuan. It is impossible for a store to sell only one brand of digital cameras, so digital cameras are suitable for those big capitals.
Watch MP3 again. Although MP3 was very popular at that time, the profits were quite rich and the market grew rapidly. But the threshold of MP3 is too low, and it won't be long before many manufacturers compete for it. I'm afraid business will not last long.
The high-tech content of PDA is a major trend of electronic consumption in the future, and it will be popularized. Plus the profit is good, the profit of a PDA is basically maintained at around 6%, and there is no bargaining.
After comparison, Wu Zhuo finally decided to operate the PDA project. At that time, although there were some PDA businesses in Chongqing, they were all part-time, which provided market opportunities for Wu Zhuo's entrepreneurship.
Business strategy: walking on three legs
? Tell consumers that you may talk more about the performance and cost performance of products. But when you deal with dealers, you should talk about the prospects and profits of this product. Dealers see the prospect, no matter how difficult it is to promote, they will work hard. Longwu in April 2003, longwu? Chongqing Pocket Gankun Digital Technology Co., Ltd.? It was formally established with a start-up capital of 200,000 yuan.
Longwu rented a 10 square meter store in Taixing Computer City, and then bought 30 PDA of various models from the manufacturer, ready to go all out. Unexpectedly, these 30 PDA's have not been sold out for four months, and each machine lost about 300 yuan. So Wu Zhuo began to realize that to make digital products like PDA, it is necessary to ship them quickly.
In order to deliver goods quickly, longwu once again invested in Shiqiaopu Computer City and Shapingba Computer City, and chose new terminal stores for sales, and started the development strategy of walking on three legs.
In addition to the traditional store sales, Wu Zhuo also made full use of the online sales platform and began to sell on some well-known PDA websites in China. Now online sales have accounted for 25% of the company's total sales.
In terms of channel cooperation, Wu Zhuo set up a special department to discuss cooperation with other distributors in the industry, and soon finalized several important distributors in Chongqing, persuading them to promote the market of handheld computers together, and at the same time began to advertise products in Chongqing's IT professional media to enhance the popularity of handheld computers in the hearts of citizens.
In store sales, Wu Zhuo specially recruited four employees to take charge of technical support, because PDA salespeople are no better than just selling mobile phones, so they must learn certain skills and explain how to use them to customers.
The strategy of walking on three legs really worked. Since July 2003, the sales volume of pocket Gankun has finally started to increase, from the initial 30 to 50, 65,438+000. Up to now, the monthly shipment of Pocket Gankun has been stable at 300 units, accounting for 90% of the market of pocket computers in Chongqing, and the turnover has exceeded10 million. Development strategy, don't stifle competitors? In the past, when there were wolves, sheep lived well because of their sense of crisis. Later, the hunter killed all the wolves, and the sheep lost their sense of urgency and died more than half. So competitors must exist. If our competitors are gone, our company will become a sheep without urgency. Longwu: At present, the PDA market in Chongqing market is still in the market introduction period. There are only three or four businesses specializing in this kind of products, but the growth rate is very fast. It is estimated that only about 500 PDAs were shipped to Chongqing in 2003, and since the beginning of 2004, more than 1000 PDAs have been shipped to Chongqing.
During the interview, Wu Zhuo also told an interesting story to the reporter. Another PDA supplier in the same city is the agent of Taiwan Province brand PDA. Although this Taiwan-funded brand has a very close relationship with longwu, longwu only needs a phone call to get the general agent right, but he has not done so.
His explanation is that in the process of running a business, we need to consciously cultivate some? Wolf? To enhance their sense of urgency.
Longwu's experience
Wu Zhuo's smile is a diplomat's smile, Wu Zhuo's behavior is a diplomat's behavior, and Wu Zhuo's wording should be like a diplomat? Think about it? Besides. But when he shared his entrepreneurial experience with us, he was very frank. Do the right thing? PDA has low market share, but high profit and few competitors. This market is suitable for people with a net worth of 200,000. ? Did longwu make this decision? Do the right thing? .
This is also an experience that Wu Zhuo wants to share with us most: doing the right thing is much more important than doing the right thing. Follow HP? Hewlett-Packard, Dell, and Lenovo are all making palmtop computers, among which Hewlett-Packard ranks first in the world, so I initially chose products with Hewlett-Packard, and only by following the general trend can I make money. ? Wu Hao said.
? There will definitely be more and more people running PDA in the future. Now I can represent many brands and earn some money. However, there will be more competitors in the future, and manufacturers will definitely strengthen the assessment. Whoever has a large shipment will be handed over to the general agent, with many business varieties, but lost its core competitiveness. ?
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Just being greedy is also one of the common problems that start-ups are prone to make. They always want to seize every opportunity to make money, and often can't even catch a straw in the end. Quick decision. During the interview, we are always interrupted by the ringing of the telephone from time to time, but each call lasts no more than 3 minutes. Longwu can always explain one thing clearly in the shortest time with the shortest language, which makes us secretly admire. It seems that as an entrepreneur, it is not a simple matter to make the right decision in the shortest time, but also to have an iron fist to correct mistakes immediately.
Wulong archives
1966 was born in Chongqing. 1990 graduated from university and engaged in technology in No.3 Radio Factory. 1992 resigned in February and moved to West Asia Computer Factory as the director. In 2000, my friends and I opened a factory in high-tech zone with a total investment of 4 million. Because the previous market research was not done well, * * * lost more than 3 million. 200 1, go to work in Shanghai. In April 2003, we established Pocket Gankun Digital Technology Co., Ltd. ..
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