The entrepreneur we are going to talk about today is also very famous in the entertainment circle, because she used to be a beautiful hostess of CCTV, and this person is Jing Li.
After graduating from college, Li Jing became a host of his hometown TV station. Later, because of his outstanding work performance, he applied for the Beijing Film Academy, and then passed the interview with Beijing TV Station, becoming the news anchor of Good Morning Beijing, which also became the beginning of Jing Li's entry into CCTV.
After becoming a news anchor, Jing Li quickly realized the "continuous jump" and hosted programs such as "Weekend Swimming" and "Gathering" on CCTV. It was in this process that Jing Li got in touch with many stars and accumulated many contacts.
Although CCTV's work is very popular, in Li Jing's view, she has always wanted to start her own business and pursue higher achievements. Therefore, Li Jing resigned as a CCTV host in 2000 and started his own career. Because of her working experience in TV station, she set up an entertainment company-Oriental Fashion.
Many people may not have heard of this company, but its programs are quite famous, such as Super Interview, Pretty Woman, Very Quiet Distance and so on, all planned by Jing Li.
As these programs became more and more popular, Jing Li also made a lot of money in the process. It is said that the annual income of Dongfang is10 million only by advertising and content sales.
In the eyes of many people, Jing Li will continue to develop in the management of entertainment companies. Maybe she once felt the same way. However, after she met Shen Nanpeng of Sequoia Capital in 2008, she suddenly changed from doing variety shows to doing e-commerce.
That year, Jing Li established Le Bee Network, which created the first e-commerce shopping platform specially for women in China. I have to say that Jing Li's business talent is really fierce. After she founded her first brand, Kyoka, she invited many stars to speak for her. Soon, Le Bee Network became more and more famous, and gradually became the giant of e-commerce in China and the biggest competitor of Jumeiyoupin.
However, this e-commerce giant has not been on fire. While the popularity of Jumeiyou products continues to decrease this year, the popularity of Le Bee Network is also getting lower and lower. By 20 19, the e-commerce industry in China had undergone a major reshuffle, and Le Bee Network officially announced that it would stop operating on September 18 last year.
An e-commerce giant, under the long-term operation hosted by this CCTV beauty, why did it finally fall down? In fact, this is not because of poor management in Jing Li, but more because of the development of e-commerce head enterprises such as Taobao, JD.COM and Pinduoduo, and the living space of Le Bee Network is getting smaller and smaller.
Especially in recent years, the brand effect of e-commerce giants has become stronger and stronger, and the development of many second-tier e-commerce, including Vipshop and Jumeiyou, has been hindered. As one of them, Le Bee Network finally stopped operating. It is really helpless.