Indeed, judging from the phenomenon in recent years, business is becoming more and more difficult. So what caused this situation? The following points are for everyone.
The first reason is overcapacity, which is the case in all walks of life and has something to do with over-investment. In particular, the investment methods of some state-owned enterprises and listed companies have made life difficult for small and medium-sized enterprises in some industries.
The second reason is the rise of the Internet. Needless to say, as we all know, it is the rise of the e-commerce industry represented by Taobao. Due to the particularity of e-commerce, the prices of many commodities have become transparent, giving consumers more choices. The rise of e-commerce not only poses a threat to the operation of offline stores, but also poses a competitiveness to the same type of businesses online. In order to reflect their own advantages, the same type of merchants constantly adjust their prices, which makes their profits decline and makes it more difficult to make money.
The third reason is the real estate price, which has always been a topic of concern. It can be said that people of all ages from 50 to 60 to 20 to 30 are paying attention. High rent has always been a constant topic. The rent in a good location is often scary. What little hard-earned money has been used to pay the rent, and there is not much left. Moreover, the location rented before is not very good, there is no passenger flow, and of course business is not good without guests.
The pace of development in this era is really too fast. Basically, different new things appear every day, and what we have to do is to speed up our pace. Only by making yourself more advanced will you have more advantages. Just like the e-commerce mentioned above, although the online store business is not good now, as early as the e-commerce just appeared, there was a lot of room for market development at that time. If the big market is divided up by a few people, those who seize the opportunity are now basically living the life they want. So timing is very important. Whether you can seize this opportunity depends on yourself. You can look at the book "Entrepreneurship", which talks about some places that should be paid attention to when starting a business.
However, this is just to help you analyze the current situation. After all, we all know that the market is changeable and everything has two sides. Those bosses who find business opportunities in the cracks are not without them, so they can't say that business is absolutely bad. If so, isn't this world poor?
Therefore, friends who want to do business and change their lives through entrepreneurship should not only clearly understand the current market environment, but also learn to gain insight into the business opportunities. A big boss once said that standing on the tuyere, pigs can fly, which makes sense.