In terms of publicity, it spent nearly 200 million marketing expenses, which is also the film with the most marketing expenses that Bian Xiao has seen so far. Movie advertisements even went to the countryside. Recently, banners such as "See Hu Ba on New Year's Eve, make a fortune by it" have been circulated on the Internet, and the film has also achieved no dead angle penetration.
Before appearing in the 60s advertisement of CCTV Spring Festival Gala on New Year's Eve last night, on the evening of February14th, Zhejiang Satellite TV had taken the lead in preheating the film with a whole "monster hunting" theme party. Tony Leung Chiu Wai, Chris Lee, Jing Bo Ran, Bai Baihe and other movie master even waved flags and shouted for the film Hu Ba and the Stupid Monster. Compared with the uncertainty before the release of the first film, this "Catch the Demon 2" can be said to have attracted much attention and is bound to win.
This is naturally due to the previous box office miracle of 2.4 billion. In an exclusive interview with DreamWorks, director Xu Chengyi bluntly said, "In the first movie, you didn't expect it to be so popular. After being so red, it is really stressful. "
While making every effort to upgrade the film, Fang Anle Film is obviously trying to turn the word "demon hunting", especially the little devil in the film "Hu Ba", into a national IP-you can eat at Xinghubao when you go to McDonald's, you can receive red envelopes from those demons in Aauto faster when you play short videos, you may see laundry detergent endorsed by Hu Ba when you take the subway, and wax figures of Jing Bo Ran and Hu Ba have also entered Madame Tussauds Shanghai recently.
It's been a long time, and on the first day of the New Year, the Spring Festival file can be described as terrible. With the early release of Valentine's Day in February 14, Journey to the West's Daughter Country won a strong box office of 654.38+77 million that night, which was a preemptive strike. Even so, "Catch the Demon 2", which was released only one day, still came from behind, with a box office of 550 million on the first day, leading the Spring Festival file.
The national screening rate of nearly 40% shows that the studio attaches great importance to this family fantasy blockbuster, and "Catch the Demon 2" has lived up to expectations. On February 16, the seating rate exceeded 70%, and the average number of people per game exceeded 100.
Even though the word-of-mouth is mostly unsatisfactory, it does not affect the box office performance at all. In addition, the domestic box office market has been growing rapidly, and the Spring Festival file is indeed easier to get high box office than the off-season. Therefore, Bian Xiao believes that "Catch the Demon 2" can easily break through 2 billion.
How much does it cost to catch the demon 2?
The first is the production cost of the film itself: from the cast and special effects, Catch the Demon 2 and Girl Country mean higher costs than other films from the beginning. Both films are fantasy films, and the special effects cost half. Plus, the cast is more upscale than other films, so the production cost is more than half. The most obvious example is Zhao's "Girl Country", in which the actors are all famous, and the special effects account for half.
Secondly, the cost of the film's announcement. As we all know, the final box office of a movie is inseparable from the publicity team and publicity expenses. In this advertising age society, there are too few examples of making big money without advertising. Nothing can be separated from advertising and nothing can be separated from money. Among them, "Catch the Demon 2" grasped this point well. From the Spring Festival Evening to the countryside, "Catch the Demon 2" has tried its best in this respect and spent hundreds of millions.
February 19 news, a few days ago, some netizens said that they bought the movie ticket of "Detective Chinatown 2" in a cinema, and the ticket information was displayed as "Catch the Demon 2". This incident triggered the question that "Catch the Demon 2" stole the box office. On February 17, the official micro-response of "Catch the Demon 2" said that it was only a command error. Box office accounts, 2 billion is hard to get back.
It is reported that up to 40% of the box office after the cinema account belongs to the producer. Excluding miscellaneous costs, a film with an investment of 500 million yuan needs at least 65.438+0.2 billion yuan to recover its capital. The daughter country is definitely the worst loser. The daughter country boasts that the production cost is 550 million yuan, even if it is 50% off, it will cost 275 million yuan. The publicity campaign of this film is very big. It is estimated that the publicity cost is 65.438+0.5 billion to 200 million, so the production publicity cost is 450 million. At present, the box office trend is about 700 million, and the copyright fee of video websites can be recovered in the early 300 million. So it will cost at least 100 million. If the production cost is really 550 million, it will be 300 million to 400 million. Judging from this figure, "Girl Country" is definitely a terrible loss.
Regarding the incident of stealing the box office, "Catch the Demon 2" said that the information obtained by the film distributor by contacting the producer showed that it was because there were many viewers watching the two films and the voices were noisy. The director of the studio mistakenly sold the movie tickets for Detective Chinatown 2 as "Catch the Demon 2", and later thought that the two movies were the same price and did not affect the income. I didn't consider the box office, and the staff didn't check it carefully when I entered the cinema.
"Catch the Demon 2" added that there were operational problems in the ticket sales of the cinema in this incident, except that the ticket information was inconsistent with the actual film, the ticket display version was wrong, and the cinema did not have IMAX equipment and broadcast conditions. The relevant departments will deal with the cinema problem.