Writing online novels earns more money than going to work

The monthly income of "Great God" writers can reach 511,111 yuan

Ling Jiao is a part-time online literature writer in Xi 'an. Although she works part-time, she laughs and says, "The monthly income from writing novels is more than the salary of her full-time job." In 2115, at the age of 24, she just started to contact with online literature. As an undergraduate computer major, she has always been interested in writing novels. I just met a friend who is an online literature platform, so I encouraged her to write.

At the beginning, Ling Jiao's fee standard was only 7 yuan/thousand words, which can be said to be very low. The first online novel "The Phoenix of Rebirth Return to the DPRK" signed 611,111 words, and earned nearly 1,111 yuan. The money was not much, but it gave her confidence in her writing ability. Soon, her new novel "The Favorite Story of the Resurrected First Daughter" signed 1.2-1.6 million words in Chen Liwen Literature, and the manuscript fee also reached 31 yuan/thousand words. At present, it is serialized. It is expected that this novel will bring her at least 51,111 yuan, with an average monthly income of about 5,111 yuan. Although this figure is comparable to the income of her full-time job, in her view, this income belongs to the lower level of the online writing industry. "There are many great gods who earn 1 million yuan a month easily."

Jiang Xiaoya, a full-time online literature writer, can be regarded as the "great god" in Ling Jiao's mouth. As a contract writer of a certain platform, the 29-year-old has completed works such as "A Sweet Wife at a High Price: Li Shao's 33rd Lover", "The Right to Chase a Wife Less to the nth Power: Love Only by the Giants" and "body double's New Favorite in Hei Di for 36th Night". The first work "The President is on the Top" also signed a film and television contract, and the online drama was broadcast alone in LeTV, and the novel "There is no life after you" has been published. Speaking of income, Jiang Xiaoya told Huashang Daily that a few years ago, it was still very general. In the past two years, online literature was relatively hot, and his income can now reach the level of 1 million yuan per month.

There are three titles in Luocheng East's WeChat Notes, namely, member of Beijing Writers Association, young online writer and editor-in-chief of Zhangyue Culture, but who would have thought that he was a post-91s "great god" writer with a monthly income of 311,111-511,111 yuan. His latest work, The Soul of the peerless Warrior, has more than 6 million words, hitting hundreds of millions on a certain platform, and its daily sales have broken million.

Although I was born in Northwest University majoring in economics and management, my hobby in Luocheng East is literature. I dabbled extensively in literary classics when I was in junior high school and high school, and I read all the famous works of online literature from the era of "Banyan Tree" to the present. When I was in college, I began to try to write online literary works. After graduating from college, I began to "write online texts while going to work". He has written five works so far, totaling about 21 million words.

Portrait of online literature writers:

After 81s and 91s, over 91% of them are the youngest Shaanxi baby who is 15 years old

According to the online reading report released by a platform in the first half of 2117, online literature writers are also showing a trend of youthfulness. Among them, the authors born in 1981s and 1991s account for 92%, and those born in 1991s account for 59%, more than half of the total authors, and those born in 1981s account for 33%. According to the report, the author of the age is from Sichuan, a 72-year-old Xuan Lanhu, and his masterpiece "Great Powers and Heavy Weapons". The youngest author is Bai Lang from Shaanxi, who is only 15 years old. He created "Ghosts Respect Adults A Little Cute", and after the work was published, he won 51,111 praises on a certain platform.

The latest monitoring data of online literature platform released by an Internet research institution also shows that from the perspective of the gender of contracted authors, there are more male authors on male-frequency websites (reading users are mainly men), accounting for 88.1%, but some female authors are still writing articles in male frequency; The authors of female frequency websites (mainly women readers) are almost all women, accounting for 97.4%. In terms of age, net writers are generally younger, mainly under 31 years old, with an average age of 28 years old.

Second-and third-tier cities are more likely to publish online authors. Judging from the geographical distribution of the authors of the contracted websites, the proportion of authors in second-and third-tier cities with low competitive pressure and relatively low consumption level is higher than that in first-tier developed cities with fast pace of life and high work intensity. The proportion of net authors in Guangdong province is followed by Jiangsu and Zhejiang. The net authors are mainly concentrated in the densely populated economically developed areas in the east, while the net authors in the west are few.

There are two kinds of occupations: one is a part-time writer who has a formal job during the day and is active in various posts in society. Time to write novels and code words after work. Second, they are full-time writers, and online novel writers are their status symbols.

"The reason why I keep going to work is because my work is also online literature, so I can get in touch with more people and different types of works. The key is to like this circle very much. In addition, it is also to maintain a healthy work schedule and have a good writing rhythm. " Luo Chengdong introduced that he got up early to write for two hours before going to work, and then insisted on writing for two hours after work. During this period, he went to work and kept fit, and his writing efficiency was still relatively high. He wrote 11,111 words every day. "Unlike the writing rhythm of many online literature writers, they generally have a poor work schedule, which is basically reversed day and night and used for writing at night."

On the other hand, Jiang Xiaoya, a full-time professional, expressed "satisfaction" with her career. She said that she is very free and her working hours are completely determined by herself. This year, she became a mother and can take care of her baby while writing novels at home. Therefore, she also adjusted her writing time. In the past, she wrote every day, about 11,111 words a day. Now she arranges to write six days a week and set aside one day to take her children out to play.

What kind of works are popular?

Men love urban fantasy and women love romance

One of the characteristics of online novels is to expand the author's amazing imagination into a fascinating story. "Nowadays, the popular online literature works in the market are mainly urban, fantasy and history, while the female ones are mainly Xianyan and Gu Yan." Xie Sipeng, deputy general manager of a platform, said.

According to the analysis of a reporter from China Business Daily, according to the previous research, the popular literature types at present are urban reality and martial arts Xianxia. The online literature IP has also been derived in the film and television drama, animation and game industries, among which the derivative of film and television drama is the hottest, and the way of film and video linkage will also expand the value of IP. Recently, online literature head enterprises have also begun to lay out the animation industry.

According to a quarterly report of digital reading industry, half of the top ten online novels in the popularity list of male original works in the second quarter of this year are "fantasy", such as "Holy Market" and "I am", and the rest are urban, Xian Xia and science fiction, while the top ten novels in the popularity list of female novels are all romance without exception.

Internet literature has been developing for more than ten years, and the previous years were just so-so. Why is it so popular in recent years? Jiang Xiaoya believes that it has something to do with the popularity of smart phones. In the past, everyone read online novels on computers, but now they can read them anytime and anywhere with their mobile phones.

Jing Ruyi also believes that this has a great relationship with entering the mobile Internet era in 2111. She analyzed that since 2111, the online novel operation platform has been extended from pc to mobile Internet, and a large number of original websites targeting wireless mobile terminals have sprung up. Reading novels through mobile phones and the influx of hundreds of millions of new readers have also attracted many online giants to promote the commercialization of online literature.

According to another data, in the second quarter of this year, the number of independent devices for online literature mobile digital reading exceeded 231 million, which unexpectedly caused at least 231 million readers to read online novels through mobile phones.

Profit model:

Readers subscribe to writers and platforms in proportion

With such a huge reader market, how can online novel writers and literary platforms make money?

According to an analysis by a reporter from China Business Daily, as far as the platform is concerned, there are six profit models: paid reading, copyright appreciation, advertising revenue, user rewards, hardware sales and book publishing. Among them, users pay for reading and copyright appreciation have become the main sources of income at present.

Ling Jiao told the reporter of Huashang Daily that the contract between her and the website stipulated that the manuscript fee should be settled monthly according to chapters (thousands of words), and readers can get 31% of the fee paid for reading novels and the website can get 71%. Of course, the share of writers and websites with different reputations is different, and there are also 55 points and 73 points. In addition to the manuscript fee, the ranking of novel hits and the money rewarded by fans are also part of the writer's income.

When Jiang Xiaoya signed a contract with the company, the novel was distributed by the company on several online literature platforms; Film and television copyright and game copyright are also packaged and signed together, and the platform is responsible for planning and promoting her. As a "head writer" in the industry, she has a greater initiative when the platform is divided into revenue, and the revenue is divided into seven or three points, that is, she gets 71% of the readers' subscription fees. And the platform gets 31%.

Like Jiang Xiaoya, Luocheng East also belongs to the "head writer" in the industry, and his share of the platform revenue is also 73 points.

It is reported that at present, there are mainly companies operating online literature in the market, including Yuewen Group, which includes qidian, Chuangshi Chinese Network, Yun Qi Academy, etc., in addition to Palm Reading Technology and Chinese Online.

"Generally speaking, for websites and authors, the main ways of making profits are the same, both relying on online reading and then IP adaptation." Xie Sipeng, deputy general manager of Palm Reading Culture, told the Huashang Daily reporter.

Xie Sipeng said that, relatively speaking, there are many historical works of female frequency and male frequency that have been adapted into TV dramas, and there are many works of fantasy Xianxia that have been adapted into online games. "But in general, the proportion of online works adapted and published by video games in online literary works is very, very small. For most online writers who are only serialized online, most people's main income comes from online paid reading."

The output value is 9 billion, but the income model is single

"Selling money by the word is not long"

At the beginning of this year, the "2116 Excellent Original Works of Internet Literature Promotion Campaign" organized by the State Administration of Press, Publication, Radio, Film and Television announced the list of recommended works. This is the first time that the State Administration of Press, Publication, Radio, Film and Television has introduced outstanding works to the public after 2115.

In the past 21 years, China's online literature has developed rapidly. According to incomplete statistics, 41 key online literature websites have more than 17.6 million authors, with a total of 14.548 million works and 1.75 million works. Fully demonstrate its vitality and great development potential. According to CNNIC's data, the number of users of online literature is very large, currently approaching 351 million, the market scale has reached 9 billion yuan, and the utilization rate is close to 51%.

Although it is popular, in recent two years, the growth rate of users of online literature platforms has actually slowed down and has begun to enter a flat period. At the same time, at present, the income source of online texts is still relatively single, and many online platforms mainly rely on electronic subscriptions or the mode of selling money by word. Although a lot of derivative statements have been made in recent years, in fact, many online literature platforms have not earned a lot of money from derivative business projects.

Talking about the reasons, the general manager of a literature company analyzed that in recent years, with the growth of new users, there are many new forms of entertainment, which occupy the use time of young users. "For example, recently, I saw that more and more young users, including primary school students and middle school students, prefer to watch cartoons, watch animations and play games. For example, the glory of the king, including videos, actually has more and more forms of entertainment to seize the time of online literature. In this sense, there may be bottlenecks in online subscription within one to two years. "

In addition, although everyone has been emphasizing derivative works in recent years, even film and television works are actually adapted from online literature, not all of them have been successfully adapted. On the contrary, some online IP's results after adaptation are not satisfactory, that is, the box office receipts are not original.

As far as Shaanxi is concerned, the output value is not very clear. Compared with coastal provinces, there are not many famous internet users in Shaanxi. Xie Sipeng said: "It stands to reason that Shaanxi is a big province of culture and literature in China, but at present there are few famous online writers and local websites, but the scale is not large, and the specific reasons are not easy to draw a conclusion."

Internet text cuts into the secondary ecology

Film and television become an important part of the IP industry chain

Internet literature has been widely read for many years, but the real industrial explosion is still after it is regarded as the derivative source and market vane of IP film and television, games and other industries. In other words, online literature has become the source of the entertainment industry, but it must be combined with strong industries to glow with greater value. ?

Choose a Day, Ode to Joy 2, Biography of Chu Qiao ... Among the top five TV dramas in the second quarter, TV dramas adapted from Internet IP occupied three seats, and the screenwriter of Wolf Warriors 2, which was popular not long ago, was also a writer of online literature.

Ling Jiao said that the starting point of online literature writers is low, but it is difficult to do well. Many junior high school students and senior high school students are writing online novels, and there are many small writers, but less than 11% of them are on fire. "If only the copyright of novels could be bought, made into online games or made into TV."

When it comes to career planning in the future, Jiang Xiaoya said that online literature will continue to do so, and she also has the idea of being a film and television screenwriter in the future. Luocheng East said that in the future, he will try to expand the income of game copyright and film and television copyright, and he is very confident in the future of this industry.

According to Ruyi, at present, the national online literature has the development trends of going out of China, going to the world, cutting into the secondary ecology, and gradually maturing and legalizing the operation of the whole industry chain of online IP pan-entertainment.

Zhou Yun thinks, "At present, in the new mode, the production of online content may change, and the long story may be *, for example, the second-dimensional novel, which combines the characteristics of China's online text with comics, is a novel mode born and bred in China, with very distinctive characters and no more than one million words, which is very suitable for diffuse change and film and television. In addition to the second-dimensional novel, there are other forms of change, and we are constantly observing. "

Has IP movie and television become the ultimate goal of the development of network literature? Zhou Yun believes that "film and television is only a part of the IP industry chain, and film and television is not the ultimate goal, but a part of it. The normal logic is that animation-network-network drama-(drama)-game-periphery is the ultimate goal of IP development, which directly permeates the lives of users."

and what kind of IP is more suitable for adaptation? "At present, two kinds of IPS are easy to be adapted. One is the adaptation of highly popular works. Film and television companies only use the reputation of IP to adapt, and may make major changes in the storyline and architecture; The second kind of IP people