One of the "internet plus" business models: tools+community+business model

With the development of the Internet, it is more and more convenient to exchange information, and it is easier for like-minded people to get together and form a community. At the same time, the Internet gathers scattered needs scattered around on a platform, forming new needs with the same size, and solving the value of reunion.

Nowadays, the Internet is maturing a new business model, that is, a mixed model of "tools+community+e-commerce/Wechat business". For example, WeChat started as a social tool. First, it filtered a large number of target users through the core functions of their respective tool attributes/social attributes/value content, and added community functions such as likes and comments from friends, and then added commercial functions such as WeChat payment, selected goods, movie tickets, and mobile phone recharge.

why did this happen? Simply put, the tool is like a sharp blade, which can meet the pain points of users and be used as the entrance of traffic, but it can't effectively precipitate fan users. Community is a relational attribute, which is used to precipitate traffic; Business is a transaction attribute, which is used to realize the value of traffic. The three look like three skins, but the logic of internal integration is integrated.

the second business model of "internet plus": the long tail business model

The long tail concept was put forward by Chris Anderson. This concept describes the transformation of the media industry from selling a few fist products to a large number of niche products, although each niche product only generates a small amount of sales. However, the total sales of niche products can be comparable to the traditional sales model of selling a few fist products to a large number of users. The core of mass customization through C2B is "variety and small quantity". Therefore, the long tail model needs low inventory cost and powerful platform, and makes niche products easy to obtain for interested buyers. Like ZARA.

the third "internet plus" business model: cross-border business model

No matter what industry you are in, the competitors that really pose the greatest threat to you must not be those in the current industry, but those competitors that you can't see outside the industry. -kevin kelly, the Internet Prophecy Emperor

Ma Yun once said that if the bank doesn't change, then we will change the bank, so Yu 'ebao was born, and the scale of Yu 'ebao was close to 311 billion in half a year. Mr. Diao not only made beef brisket, but also made kebabs, afternoon tea, pancakes and entered the nail art; Xiaomi made a mobile phone, made a TV, made agriculture, and made cars and smart homes.

why can the internet subvert traditional industries so quickly? Internet subversion is essentially to use high efficiency to integrate low efficiency, redistribute the core elements of traditional industries, and reconstruct production relations, so as to improve the overall system efficiency. Internet companies can improve efficiency and reduce costs by reducing intermediate links, reducing unnecessary losses of all channels and reducing the links that products need to go through from production to users. Therefore, for Internet companies, as long as they grasp the inefficient or high-profit links in the traditional industry value chain, and use Internet tools and Internet thinking to rebuild the commercial value chain, they will have a chance to succeed.

ma Huateng said in his internal speech: "when the internet enters other fields across the border, all he thinks about is how to break the original profit distribution mode of the traditional industry chain and kill the party that originally gained the most benefits, so as to reshuffle the cards. Anyway, this market has no interest in me, so it doesn't matter if everyone makes money. " It is based on this thinking that a new business and profit model and a new company were born. However, people in traditional industries are often reluctant or unwilling to give up the vested interests brought about by monopoly or information asymmetry when transforming the Internet. Therefore, we often think more about how to improve organizational efficiency and service level, and hope to get more profits just by using the Internet as a tool. Therefore, traditional enterprises are easily hampered by resources, processes and values in the process of transformation.

the fourth business model of "internet plus": free business model

The Internet industry never fights price wars, and they are free as soon as they come up. Traditional enterprises must deeply understand what the essence of business logic behind this "free" is when they transform to the Internet. -Lei Jun, Chairman of Xiaomi Technology

The era of "internet plus" is an era of "information surplus" and "attention scarcity". How to get "limited attention" in "infinite information" has become the core proposition of the era of "internet plus". The lack of attention has led many Internet entrepreneurs to try their best to compete for attention resources, and the most important thing for Internet products is traffic. Only with traffic can we build our own business model, so the Internet economy is based on attracting public attention to create value and then turn it into profit.

Many Internet companies attract many users with free and good products, and then offer new products or services to different users, and then build business models on this basis. For example, 361 security guards and QQ users. The common way for the Internet to subvert traditional enterprises is to make money for free in the fields used by traditional enterprises, so as to completely take away the customer base of traditional enterprises, and then convert it into traffic, and then use extended value chain or value-added services to achieve profitability.

if there is a business model that can dominate the future market and crush the current market, it is a free model. Chris Anderson, the spiritual leader of the information age, summed up the business model of completely free based on core services in Free: first, direct cross-subsidy, second, third-party market, third, free charge and fourth, pure free.

"internet plus" business model 5: O2O business model

In September p>2112, Tencent CEO Ma Huateng mentioned in his speech at the Internet conference that the geographical location information of the mobile Internet has brought a brand-new opportunity, which is O2O. The QR code is the key entrance of online and offline, bringing the rich resources in the back end to the front end. O2O and QR code are the basic capabilities that mobile developers should have.

O2O is short for Online To Offline. In a narrow sense, O2O is a business model of online trading and offline experience consumption, which mainly includes two scenarios: first, online to offline, users buy or book services online, and then go to offline merchants to enjoy services on the spot. At present, there are many types; Second, offline to online, users experience and select goods through offline stores, and then purchase goods through online orders. In a broad sense, O2O is the integration of Internet thinking and traditional industries. In the future, the development of O2O will break through the boundaries between online and offline, and realize the deep integration of online and offline and fiction and fact. The core of its model is based on Internet thinking such as equality, openness, interaction, iteration and * * * enjoyment, and it uses high-efficiency and low-cost Internet information technology to transform inefficient links in traditional industrial chains.

Yu Gang, co-chairman of Store No.1, believes that the core value of O2O is to make full use of the respective advantages of online and offline channels to enable customers to achieve omni-channel shopping. The value of online is convenience, anytime, anywhere, and rich in categories, not limited by time, space and shelves. The value of offline lies in the tangible and immediate availability of goods. From this perspective, O2O should seamlessly connect the values and advantages of the two channels, so that customers can feel that each channel is valuable.

the sixth business model of "internet plus": platform business model

The world of Internet is borderless, and the market is national and even global. The core of platform-based business model is to build a large enough platform, make products more diversified and diversified, and pay more attention to user experience and closed-loop design of products.

Zhang Ruimin's understanding of platform-based enterprises is that enterprises can be enlarged by using the Internet platform for the following reasons: first, this platform is open and can integrate various resources around the world; Second, this platform allows all users to participate and realize zero distance between enterprises and users. In the Internet era, users' needs are changing faster and more elusive, and it is difficult to meet users' personalized needs quickly by relying on the resources, talents and abilities owned by enterprises themselves, which requires opening the boundaries of enterprises and establishing a larger business ecological network to meet users' personalized needs. Through the platform, resources are gathered at the fastest speed to meet the diversified and personalized needs of users. Therefore, the essence of the platform model lies in creating a multi-party win-win and mutual benefit ecosystem.