"internet plus" is not only a change in marketing channels of enterprises, but also a subversive change in consumer market, brand awareness, thinking mode, product design, technological innovation and production mode. It is also a new model that promotes the change of demand structure and supply mode and promotes the continuous improvement of industrial efficiency.
in the future, the development of the internet will expand from the current business field to the manufacturing field in terms of application; In terms of intelligence, it will be expanded from the current separation of human network to the integration of human network; In terms of connection, it will expand from the current limited connection to connecting everything; In terms of data, it will be expanded from the current part to all-round automatic adoption; In terms of service, it will expand from the current product experience to personalized customization; In terms of use, it will be expanded from "independent construction and self-operation" to "cooperation and enjoyment". The future Internet era will be an era of "integration of people and networks", an era of "connecting everything", an era of "data is king", an era of "personal customization" and an era of "interconnection and enjoyment".
Some professionals divide the process of Internet intelligence into two eras: the first era is the click era. In 1964, Doug Engelbarth, an American, invented the mouse with practical significance, and in the 1991s, Microsoft introduced the windows system. Since then, the world has become a global village, and the curtain of media has been opened historically. The second era is the era of touch. Jobs introduced the Iphone touch screen smart phone to the whole world. This genius creation not only subverted the use of mobile phones, but also changed the world. Some people predict that the third era of internet intelligence is the voice era, and you can control everything without talking. It has also been predicted that the future intellectualization of the Internet will be a somatosensory era, and some people imagine that the future intellectualization of the Internet will be an ecological chain. Of course, the highest level of internet intelligence is that people are in the network but don't feel its existence. Whoever can lead and succeed in intelligent innovation in the future will occupy the forefront of Internet development and lead the trend of Internet development.
the future of the internet is to connect everything, but now the connection is "mountainism". The key to the success of an Internet enterprise lies in whether there is a platform in line with the market.
Connecting generates efficiency, connecting generates value, and connecting everything is the fundamental direction and ultimate goal of Internet development. The current connections are all "mountainism", and many aspects are integrated into one. Big data is not equal to big numbers. At present, more and more countries and regions have established the Internet of Things as the strategic focus of cultivating core competitiveness. The United States has clearly raised the Internet of Things as one of the key points of the national innovation strategy, the European Union has formulated a 14-point action plan to promote the development of the Internet of Things, and Japan and South Korea have also formulated strategies to focus on the development of the Internet of Things. Intel Corporation is developing a network system that connects industry, energy, transportation, retail, medical care, security, intelligent buildings and smart cities. Cisco Group is implementing the "Internet of Everything" strategy based on cloud computing and big data, and is prepared to invest 2 billion US dollars to connect independent and decentralized cloud computing and provide users with fast and convenient services. According to industry insiders, the number of global connections will reach 51 billion in 2121, and the Internet of Everything will create a market of 19 trillion US dollars, which is almost twice the GDP of China last year.
the market is the platform, and the platform is in the market. Whether an internet company can work depends on whether there is a platform that meets the market. Alibaba, China's Internet giant, has absorbed more than 11 million online stores since 2116 by building platforms such as Taobao, and some stores have achieved sales of more than one billion yuan. Last year, Taobao sold more than 1 trillion yuan, all of which were made by these online stores. In particular, it took them three years to turn the "Double Eleven" Singles Day into a worldwide carnival shopping festival, covering 194 countries and regions. The new festivals created by China people have been accepted by the world for the first time, which shows that China's internet culture has begun to influence the whole world. Similarly, why can Zuckerberg's Facebook website continue to grow and develop? Because it creates a platform for people to communicate freely and equally. No matter who you are, you can talk and communicate with movie stars, business tycoons and political authorities on this platform. The mobile Internet music platform also has great market potential. I visited China Mobile Sichuan Wireless Music Base in 2113, and its annual turnover reached more than 31 billion yuan.
the internet will bring an era of low-cost and zero marginal cost marketing. It is an iron law that products are king, and the competition for product experience and profit model will be more intense in the future. < P > Under the condition of market economy, it is an iron law that products are king. Why do people like Xiaomi mobile phone so much? The fundamental reason is that it integrates the user experience into the manufacture of mobile phones. The company allows every user to participate in the design and improvement of mobile phones, and chooses the good ones to adopt, which greatly enhances the feelings of users for Xiaomi mobile phones. A user is a sales channel. Therefore, Xiaomi Company, which started in 2111, has grown into a giant of mobile phone manufacturing in a few years. The reason why online games are particularly popular with young people is also because they have realistic experiences. In 2114, the number of online games increased to 551 million, and the industrial income exceeded RMB 111 billion. According to relevant information, the mobile phone users' willingness to pay for the mobile Internet is rising. By the end of June last year, more than a quarter of them had paid the fee.
the internet will bring an era of low-cost and zero marginal cost marketing. At present, the most common profit-making mode of Internet enterprises is to obtain profits by providing free products and services. This free profit-making mode has become very popular because of the translation of the book "Zero Marginal Cost Society" written by American expert Jeremy Rifkin into Chinese. Baidu has gained huge benefits by providing free search and other content services to attract a large number of advertisements, and its advertising revenue has surpassed CCTV last year. Tencent mainly deals in games and earns money from teenagers by providing free WeChat. Some time ago, the "Didi" and "Fast" wars were heated, that is, Internet companies provided free APP software for taxis so that passengers could easily find free taxis. At the same time, express delivery, take-away, purchasing and other things that were not bound together can also be connected by taxis, which has produced value-added effects. In the final analysis, the so-called free of charge by internet companies is ultimately for charging, and the fee is ultimately for collecting that fee, and the tip is ultimately for making big money.
Some Internet companies have also created brand-new profit models, the most famous of which is Chris Anderson's long tail theory. When analyzing the book sales of Amazon Bookstore, he found that the overall benefit of paying attention to the "tail" of unpopular goods may exceed the "head" of hot-selling goods. The Internet era will be an era of paying attention to the "long tail" and exerting the benefits of the "long tail".
An insecure cyberspace is terrible, which will surely bring chaos, strife and even devastating consequences to human beings. In the future, the competition for cyberspace and maintaining network security will be more intense
We used to say that there are four natural spaces, land, ocean, sky and space. After the birth of the Internet, a cyberspace has been added, which is an artificial space. Governments around the world pay more and more attention to cyberspace, and the competition around cyberspace is becoming more and more fierce. It is mainly manifested in the technical right to manage the Internet, the right to make rules and the right to speak in cyberspace, and the military right to make networks. At present, many countries, especially the developed countries such as the United States, are developing cyber weapons, forming cyber forces and developing cyber military technology in order to gain absolute military superiority in the Internet battlefield. An American military expert said: If you want to defeat the enemy, it was a large-scale mechanized war thousands of years ago; Fifty years ago, it was planning a nuclear war; 11 years ago, it was an information war; Now, it may be a silent cyber war.
Network security is also an issue of great concern to all countries. The well-known Snowden incident and the leaking of private photos of many Hollywood actresses such as Jennifer Lawrence last year are typical examples. Recently, there is a new book called "Connected World", which says that everyone will have many sensors around him in the future. In this case, the whole world, including all human activities, will be exposed in the online world. This poses a more severe challenge to safeguarding national security and protecting personal privacy.
Internet not only brings political transparency and democratization, but also makes political violence and expansion easier; It makes people's thinking more open and agile, and makes thinking "fragmented" and superficial; It is not only conducive to the formation of global knowledge, but also leads to the diversity and collision of ideas and cultures. < P > Soon after the birth of the Internet, it entered the lives of ordinary people with its distinctive grassroots nature. At present, there are about 3 billion netizens in the world, including 649 million netizens in China. In 2112, the mobile phone surpassed the desktop computer for the first time, and became the largest internet terminal for netizens in China. By the end of last year, the number of mobile Internet users in China had reached more than 531 million. The Internet has unprecedentedly increased the participation of netizens in politics. It should be noted that the public opinion of netizens sometimes lacks rationality, forming a kind of "one-sided" online public opinion. If it is out of control, it may lead to populism and online violence, thus threatening the stability of society and the country. At the same time, the internet has changed the boundary of political power and the way of democratic politics to some extent. The Internet has played a very important role in political organization and mobilization in foreign countries, whether it is presidential, parliamentary elections, diplomacy and assembly. The regime change that has swept across the Middle East and North Africa since 2111 is the result of western countries' organization and mobilization by using the Internet.
On the Internet, people can enjoy a new kind of culture. The Internet has turned the world into a venue for ideological and cultural exchanges and a salon for ideological and cultural exchanges. Google alone translates online 1 billion times a day, which is equivalent to a year's manual translation in the world. The Internet is conducive to the rapid popularization of the concept of human development and progress. However, the Internet has also opened the door for the spread of complex, diverse, wrong and ugly ideology and culture. Because the network makes culture "fast food", genre literature and entertainment culture will replace pure literature and become the mainstream of literature, and "entertainment to death" has even become a fashion.
massive, messy, short and superficial are the characteristics of internet information and knowledge. If the traditional reading in the past produced a kind of slow thinking, specialized thinking, deep thinking and systematic thinking, then today's internet reading produced a kind of fast thinking, miscellaneous thinking, shallow thinking and fragmented thinking. It is said that some scientists are developing a special chip, which can be directly connected with the internet after being implanted in the brain, so that they can naturally have rich knowledge without reading or memorizing. If so, it will be difficult for mankind to have great thinkers, Dali theorists, university scholars and great scientists.
the internet has fundamentally changed the existing mode of production and economic operation, but the fragility and risk of the economy will also increase greatly, which will easily lead to the virtualization, bubble and hollowing out of the economy.
The rise of e-commerce has first formed a huge impact on traditional commerce. In the past, customers in some big shopping malls were also sharply reduced, some physical stores were forced to close down, and some were forced to combine with the Internet to implement the online and offline O2O business model. Second, the rise of internet finance poses a great threat to the traditional financial industry. In February, 2114, Alibaba founded the first third-party payment company "Alipay", which was focused on e-commerce payment, and opened the prelude of online finance. Especially in recent years, the rapid expansion of P2P model has initially formed a new financial format completely different from traditional finance. In 2113, the number of P2P network credit platforms increased to 1,111, and the transaction scale exceeded RMB 111 billion. There is also the crowdfunding model. By the end of October last year, there were 113 crowdfunding websites in China. Third, 3D printing and the German Industry 4.1 revolution will transform the entire manufacturing industry into user-oriented personalized customization. 3D printing will subvert the standardization, scale and synchronization characteristics of traditional manufacturing industry. If the technology of 3D printing is further mature, from printing small products now to printing large products and high-end products with complex structures in the future, the production line will disappear completely, and large-scale factories will also disappear completely. As for 4.1, which is called the fourth revolution of German industry, it changes the production process with clear division of labor in the past, and uses big data and cloud computing to link people, machinery and equipment, products, sales and services together and continuously generate new data, communicate with each other, analyze efficiently, integrate in real time, optimize resources and production chains, and produce according to user needs. Fourth, the application of cloud computing big data can make the macroeconomic situation clear at a glance and adjust it at any time according to the changes of data, thus avoiding the blindness of the market. From this perspective, it is possible for the Internet to rewrite the market economy system that is now regarded as the golden rule and realize the planned economy system predicted by Marx on a global scale.
however, the more high-tech things are, the greater the hidden risks and the more outstanding the vulnerability. If the Internet is attacked by hackers, or serious natural disasters, and the network itself has a major technical failure, the losses and harm will be very heavy. At the same time, we should also see that the high added value and high yield of the network economy will easily lead to people's investment impulse, make the economy "bubble", and at the same time, it will promote the virtualization of the economy, which will lead to the weakness of the real economy and finally make the whole economy "hollow". The economic crisis in the United States in 2111 was caused by the bursting of the internet bubble, and the financial crisis in 2118 was caused by the "bubble" and "hollowing out" of the economy.
While the Internet provides new technologies and means for scientific research, it may also lead to the extreme of scientific research.
The most prominent advantages of the Internet are its high speed and large capacity. According to reliable sources, Britain and South Korea are developing 5G and intend to launch it before 2121. What does this 5G mean? That is, the speed is 111 times that of 4G, which is equivalent to downloading 33 high-definition movies in one second, and the network delay is only 1 milliseconds. Big data and cloud computing provide this extremely rare condition for scientific research. People still remember the scene of developing "two bombs and one satellite" in China half a century ago. At that time, the calculation of relevant data was done by hand-cranked computers, and the data after the first atomic bomb explosion was taken by experts wearing chemical protective clothing to the nuclear explosion site. Now with sensors, the Internet and cloud computing, many complex and difficult data operations can be automatically completed and accurate results can be obtained. Many data that could not be calculated manually in the past have become easy, and some major scientific experiments can even be completed on the Internet. For example, the test of nuclear weapons is conducted online. There is also scientific research such as the arrangement of human DNA, and only when computer and network technology reach a higher level can substantive results be achieved.
However, the Internet may also lead to extreme scientific research. Such as human life password, human cloning and artificial intelligence replication. If these aspects of scientific research are not restricted and prevented, it will have disastrous consequences for mankind one day. Then there is the strong practicality and profit-seeking of the Internet, which will induce some people to be keen on utilitarian technological innovation, but not on the basic theory of science.