Current location - Music Encyclopedia - Earning online - Xu Yang's personal experience.
Xu Yang's personal experience.
He used to be a headache for his parents. He didn't like to concentrate on his studies, but he became a master of computer technology through self-study. He used to be a college student, but later dropped out of school and started a magical but little-known "domain name" (called corn) business. He is Xu Yang, one of the earliest investors. Com domain name In China, one of the top three investors in Chinese mainland, a new rich born after 1980s, has created a new "direct flow" of online merchants in China.

From elementary school to university, Xu Yang hardly studied hard at school, and his grades always went up and down. However, every time he takes major exams, such as the senior high school entrance examination and the college entrance examination, he always gets amazing results. Even many teachers who have taught him admire his learning ability. "I played football before junior high school and played computer in high school. I have basically never attended a class in college. " This is Xu Yang's summary of himself. Speaking of this, this seemingly calm "big brother" is probably afraid of misleading children, and quickly explained: "I am not fooling around, I am too obsessed with programming technology!"

1In the early 1990s, computers just appeared in China. At that time, they all used DOS system, and the host was 386. Are operated by some boring operation commands. Few people know what they are doing, let alone want to learn. It was at this time that Xu Yang fell in love with computers. In the first year of high school, the family bought him a 386 computer in order to let him sit down quietly and study and stop playing outside. This is Xu Yang's first contact with computers, but since then, he has been out of control, obsessed with skipping classes, and ran home to tamper with the super-slow 386.

Three years in high school, basically accompanied by computers, learning seems to be amateur. At that time, Xu Yang "tinkered" with computers mainly by self-study. "At that time, the teachers who taught me didn't know much, and the textbooks were not easy to find. I mainly relied on self-study, but I felt very good and made rapid progress." Xu Yang recalled that after studying for two months, he even began to teach his teachers some programming skills. At this time, Xu Yang developed his intelligence to the extreme, and it was at this time that he laid the foundation of computer knowledge, which created good conditions for his later development in university and even his later success.

1999, Xu Yang was admitted to the School of Telecommunications of South China University of Technology with excellent results. "When I entered the university, my computer level was already very good." Xu Yang said that in his freshman year, he joined the college's "network team" and became a technical "leader", and soon won the first place in the school's computer competition. "Since then, I have almost become a full-time developer. At that time, the network was just emerging. What we did was the campus network of the school and even some off-campus network projects. "

In the next semester, Xu Yang participated in a market research project of a multinational company to study the development of mobile Internet in China. "Time is not long, but it has a great impact. I suddenly feel that something with technical content can eventually become a business, and I probably know the method of market analysis. " It was also during this period that Xu Yang began to pay attention to network domain names.

"I once wanted a domain name, but I don't remember what it was used for. I found an agent in Beijing and prepared to send money to register. As a result, the money has not been sent yet, and the domain name has been bought by an American user first. At that time, I felt very annoyed and began to find ways to find a faster registration method. " Xu Yang said that at that time, excellent domain names had already been registered, but everyone didn't realize the value of domain names. Many good domain names are often deleted because they don't renew their fees. When new users re-register, there will be cases of squatting for each other because they like a domain name at the same time. This situation greatly stimulated Xu Yang's competitive spirit, and he began to think hard about how to grab the domain name, but at this time he only wanted to grab it, not to make money.

"If I can't get it, I will start to write a program to calculate which domain names will be deleted, when to accept the registration, and then use the program to submit the application on time, so that I can get the domain name." At this time, what excited Xu Yang was not getting the domain name, but his own cybersquatting technology. "I just feel fun and have a sense of accomplishment, because your program is the best in the world." But soon, his feelings changed. "After some domain names were registered, someone actually came to buy them the next day and the third day. The asking price is more than 1000 yuan, and the registration fee is less than 10 yuan. " This kind of accident made Xu Yang, who had been enlightened by business sense, begin to realize that this is not only a technical game, but also money!

From then on, Xu Yang began to consciously wander around the major foreign domain name forums and got to know a group of famous people in the global domain name field. "Everyone is just a start-up' corn vendor' (domain name vendor), often analyzing and cooperating with each other and gradually forming friendship. It is difficult for outsiders to enter this circle again. "

Fortune quickly favored this group of earliest "corn merchants". In the second half of 2000, due to the bursting of the internet bubble, a large number of websites were closed, and a number of high-quality domain names were deleted and re-registered by ICANN, the domain name management agency. The number of good domain names appearing every day is equivalent to that of the previous year, and global "corn merchants" began to compete for registration. Idy was so absorbed in cybersquatting that the school didn't go at all, let alone study.

The climax of cybersquatting lasted for three months. A dozen technical experts from the United States, South Korea and China carved up these invaluable high-quality domain names. These people later made a blockbuster in the global domain name field, including the world-famous "corn crocodile" Ye Yun and others. Xu Yang, which started almost from scratch, also developed by rolling, and accumulated tens of thousands of domain names for itself in a few months.

Since then, the opportunity for batch registration no longer appears, but piecemeal registration and transactions continue. At this time, Xu Yang simply moved out of school and started his career as a "corn merchant". Due to his long absence from class, Xu Yang ended up dropping out of South China University of Technology.

"You can launch a website in ten minutes and then wait for the money." In 2005, Xu Yang chose a registered domain name as his company's website. Someone once offered hundreds of thousands of dollars to buy his website, which was flatly rejected by Xu Yang. In the same year, Xu Yang launched the interactive community starry sky network. Like most senior "corn merchants", Xu Yang cherishes the domain names accumulated over the years and refuses to sell them easily. His main business is to help domestic and foreign buyers find desirable domain names and help domestic and foreign domain name owners find buyers.

"Buying a domain name is also very particular. What domain name can be worth how much, what domain name has room for appreciation, what domain name is reliable, and how can we hand over after leaving Wan Li? These are very professional questions. " 1978 When he was a "corn merchant", Xu Yang met all kinds of traps. "Someone bought a domain name at a low price, made up a story about the death of their loved ones, and wanted a domain name to build a commemorative website. The result has become a commercial website. "

"It is not easy to sell domain names. You have thousands of domain names, but who can find you? Most high-quality domain names are actually dormant and wasteful. " Xu Yang has activated hundreds of thousands of domain names into websites through its own domain name trading platform.

All walks of life have their own doorways, and there are many doorways to do business. Xu Yang has accumulated a lot of domain names and developed a new business in the "economics" of domain name trading: direct traffic, which is commonly called intermediary or navigation. Xu Yang is the "intermediary" to make money from it. More than half a year has passed, and this unknown alternative business has brought him 200,000 to 300,000 yuan a month.

Different from other people's colorful and colorful web pages, the website developed by Xu Yang is basically a simple page with only a few scattered links, most of which are English pages.

"Even if a website like this is operated manually, we can launch one in ten minutes, and then we don't have to worry about it, just wait for the money, hehe." He gave an example. "This website," Xu Yang fingers dancing on the keyboard, a concise website jumped out. "Esaver is a famous cheap ticket code abroad. We don't need promotion. Many people automatically log on to this website every day. "

People who know the industry already know the logic behind this: these "uninvited guests" who are eager to find cheap air tickets will find a link to "cheap air tickets" on this website, and visitors will be directed to the website of the ticket seller. According to the price of the American market, this "network introduction fee" can bring a few dollars of income per click, even if it is divided, it is not a small income.

Prior to this, Xu Yang's title was Domain Name Investor, with more than 200,000. Com and. He has the cn domain name. Later, he found another way to make full use of "dormant" domain names and gradually activated these original "inventory" domain names into accessible websites. But this is really just the beginning. At the same time, a new business named "Domain Name Docking" was launched: as long as the owner of any domain name goes through the registration formalities on the docking platform in Xu Yang, a domain name can be generated to enter a website, join the whole huge website group and share the revenue share.

It is reported that in a few months, hundreds of thousands of domain names have gathered here and become hundreds of thousands of websites. This website group, which is still growing rapidly, generates a huge number of visits to various commercial websites every day in exchange for income. This business model is called direct network traffic abroad.

Later, he opened a second-level domain name trading platform, which brought together the domain names of "corn merchants" at home and abroad, concentrated trading, fair trading and acting as an intermediary. Xu Yang has an extra income out of thin air.

In fact, it is hard to say that Xu Yang's income comes out of thin air. After all, he has accumulated and paid for many years, and has his unique vision and business mind. Moreover, direct traffic is easier said than done because of the high barriers to entry.

It's easier said than done, mainly because of direct network flights, almost negligible construction costs, no personnel maintenance, no marketing, just waiting to count money to calculate income, Xu Yang's business looks simple and perfect! It is reported that up to now, the team established by Xu Yang is only about 20 people, and only half of them are responsible for direct traffic, but they can generate 200,000-300,000 US dollars of income every month, which is an unimaginable myth for those online gold diggers who are scrambling for the top in hot business but have little gain. However, this seemingly simple business, in fact, the threshold is very high, few people can get involved.

"Direct network traffic is actually the development and release of domain name value. The whole industry is based on domain names, and not everyone can invest in domain names, so the threshold for this business will be very high. " In this regard, Xu Yang has full confidence. "I just made the whole business model public, and it is difficult for others to copy it. It's too difficult! "

Today, even in the internet industry, few people have seen Xu Yang himself, and even fewer people know his experience of dropping out of school because of cybersquatting. In this impetuous circle, the young man became a "different kind".

Xu Yang has his own plain and real life. He usually stays in Guangzhou. His main job every day is to take his own technical team, busy with never-ending technical development affairs, and occasionally conduct several domain name transactions.

Every weekend, apart from attending two corporate football friendlies, he has no more entertainment, and it is difficult to see him in various industry forums and industry gatherings. Occasionally, Xu Yang will attend some activities closely related to his company's business, but every time, he just quietly listens to the passionate speeches of the network elites. Perhaps the speaker didn't know that the domain name he bought heavily came from this young man under the stage.

Every night, after a day's technical development work, Xu Yang likes to hold his chin in one hand, open his browser in the other and browse his own small website at leisure. At this time, thousands of netizens all over the world are constantly visiting his entire website system, and some of them are "introduced" from these websites to various commercial websites, and the "introduction fee" will be transferred to this "introducer".

Of course, as an "introducer", Xu Yang doesn't need to go home to charge. In the international network industry, direct traffic has developed into a relatively mature commercial chain. Google, Yahoo and other online advertising companies play the role of middlemen. They are responsible for navigating the traffic to the commercial websites in need and charging fees, and then regularly transferring money to Xu Yang's overseas registered company, and Xu Yang distributes his share to the domain name owners according to the contract.

"It seems that I have a lot of income every month, but in fact I didn't get it, and it was basically used to invest in new domain names. What I can see now is thousands of dollars, which is very expensive. " This young man who dropped out of school to compete for domain names is still obsessed with domain names, and the more the better. Of course, he will also help some top enterprises find an excellent domain name scheme when they are worried about brands and domain names. This is what he really wants.

"The more critical task is to collect more good domain names," Xu Yang explained. In this industry, domain names are like land resources. Direct transportation means building houses on these lands for rent. How much rent can be charged depends on the lot (domain name quality) and area (domain name number). It is best to buy it yourself, so as to increase the income for a long time, which requires a lot of investment.

The greater the input, the greater the output. Xu Yang's business is getting bigger and bigger, and he is likely to become the overlord. What makes Xu Yang successful is not only his strategic vision of seizing opportunities and rich knowledge reserves, but also his down-to-earth style and down-to-earth mentality. Perhaps this is more worthy of admiration.