The realization of a brand-new business model requires higher systematic marketing of enterprises. Many small and medium-sized enterprises in China still stay in single advertising planning and single marketing means, especially some enterprises under competitive pressure, always try to carry out so-called small-scale advertising planning with a "gambling mentality". Then, times have changed and the marketing environment has changed. Sun Honghe, a business model planning expert, vividly calls this kind of behavior "ignorant suicide marketing". Sun Honghe found that many enterprises still refuse to change, refuse the Internet and e-commerce, and have been entangled in traditional mode means such as traditional franchise chain, advertising planning, conference marketing, exhibition marketing and direct sales, and the result is to die slowly.

The realization conditions of a brand-new business model Sun Honghe concluded: "Make full use of the Internet in communication to solve the contradiction between low cost and mass information dissemination; In the channel, a new channel model is adopted to solve the contradiction between product shelf cost and unlimited product display; In terms of service, it is necessary to solve the contradiction between the increase in cost and the depth of one-on-one on-site experience. " The above three aspects are the basis for the realization of a brand-new business model. Enterprises should systematically analyze and comprehensively improve their marketing understanding and execution ability.