1. The person who directly carries the goods independently completes the goods carrying matters, and the income earned by him belongs to labor remuneration, and he has to pay value-added tax and personal income tax. (1) Preferential tax policies that can be enjoyed by paying value-added tax. Document Caishui No.211636: Value-added tax threshold. If the income of goods carried every day or every time does not exceed that of 511 yuan, or if the income is settled monthly for the same goods continuously, the monthly income will not exceed 21,111 yuan, and value-added tax will not be paid. If you exceed the threshold, you will pay the value-added tax in full. (2) Personal income tax is followed by daily or monthly income. The personal income tax income for the "labor remuneration" tax item stipulated in the Individual Income Tax Law does not exceed 4,111 yuan, and the tax paid is = (income -811)*21%, and the income exceeds 4,111 yuan. Individual tax paid = income *(1-21%)*21% or 31% or 41%- individual tax for quick deduction of 1 or 2,111 yuan or 7,111 yuan of labor remuneration shall be withheld and remitted by the live broadcast platform or brokerage company (if it is not withheld and remitted, the live broadcast platform or brokerage company will be fined 51%-3 times), and the live broadcast personnel shall conduct individual tax settlement according to the comprehensive income in March-June of the following year. 2. Live broadcasters set up live studios and pay VAT and personal income tax. (1) If the monthly value-added tax payment does not exceed 1.51 million yuan, you can enjoy the preferential tax policy of exemption from value-added tax. If it exceeds 1.51 million yuan, the value-added tax will be paid in full. (2) Personal income tax is paid as business income. Generally, individual industrial and commercial households enjoy double verification and pay personal income tax. Double verification means that the monthly income is verified according to the business situation of live broadcast with goods (no value-added tax is paid if the monthly income does not exceed 1.5 million yuan), and then the tax collection rate is generally around 1%. The tax is paid according to the approved monthly income * the approved tax rate, which is quite favorable according to the regulations of the two sessions and the State Administration of Taxation this year. (3) The studio shall make final settlement of the individual tax on the business income of the previous year before March 31th of the following year. 3. Sign a labor contract directly with the live broadcast platform or brokerage company (full-time or part-time) (1) Value-added tax: not paid (2) Personal income tax shall be paid by the live broadcast platform or brokerage company according to the salary and salary, and the personal income tax shall be calculated and paid by the live broadcast from March to June of the following year according to the comprehensive income. Under the new tax law (after October 1, 2119), the anchor income needs to be comprehensively taxed. Specifically, it can be divided into the following two situations: Case 1: If there is a labor relationship between the two parties, the income of the contracted anchor is calculated according to the salary and salary, and the platform company needs to withhold and prepay the tax according to the seven-level progressive tax rate table; Case 2: If both parties are labour relation, and the anchor provides services for the live broadcast platform in the name of personal studio, then the income of the anchor will be taxed according to the income from labor remuneration, and the platform company will be taxed according to the three-level tax rate table. Income from remuneration for services shall be taxed at a proportional rate of 21%. A one-time income from remuneration for labor services can be subject to an additional levy, that is, for the part of the taxable income exceeding 21,111 yuan to 51,111 yuan, the taxable amount is calculated according to the provisions of the tax law, and then an additional 51% is levied according to the taxable amount; More than 51 thousand yuan, plus 111%. Note: Personal income tax needs to be withheld and paid in advance for labor remuneration income. If the anchor provides other types of services for the platform, the income obtained by the anchor from the platform or users may be recognized as donation income, portrait right license income, etc. under different legal relationships. A few days ago, the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, State Taxation Administration of The People's Republic of China, the State Administration of Market Supervision and the State Administration of Radio and Television jointly issued the Measures for the Administration of Webcast Marketing (Trial) (hereinafter referred to as the Measures), which will take effect on May 25, 2121. The "Measures" clearly stipulates the norms that need to be observed by platforms, anchors, etc., and sets out a clear negative list. At the same time, it also clarifies the punishment mechanism. For example, operators of live broadcast rooms and live broadcast marketers are not allowed to fabricate or tamper with transactions, attention, page views, likes and other data. At the same time, the Measures also clarify the age limit and behavior red line. At the same time, the Measures also clarify the age limit and behavior red line. The trial of this "Measures" has also standardized the live broadcast industry, which further shows that taxation in the e-commerce industry is also imperative. Standardization of e-commerce taxation is the general trend and inevitable. It's just that we were lucky enough not to pay taxes before, and the country didn't need us to pay back the taxes retroactive to three years, which is already very tolerant. As long as it is doing online business seriously and there is no cheating, the impact will not be great, but it will promote healthy competition in the market. To be an e-commerce, you still have to make money in a decent way.