"internet plus" and O2O are very close in nature, and both emphasize the integration and interaction between the Internet and the network economy, and promote the transformation and upgrading of the latter; But "internet plus" has been given a broader meaning.

What is the real internet plus?

The core of internet plus is Internet thinking.

1, Internet thinking is relative to industrial thinking.

It often takes a long time for a technology to go from tool attribute, application level to social life. Jenny spinning machine changed from a new technology to textile industry, and then it was defined as the beginning of the industrial revolution, which affected the economic structure of the east and the west, and its span lasted at least several decades. The same is true of the Internet.

However, because this influence is lagging behind, we are bound to be in the embarrassment of identity: the old system and the new era will form a dislocation of ideas on us. The more successful enterprises in the past, the more difficult the transformation. This is the "innovator's dilemma"-when faced with breakthrough technology, technologically advanced enterprises will face failure because of excessive adaptation to the original ecosystem.

Now many enterprises in traditional industries are facing this situation.

2. Internet thinking is a kind of thinking of business democratization.

The standard mode of thinking in the industrialized era is: mass production, mass sales and mass communication, which can be called the "trinity" of enterprise management in the industrialized era.

1) but in the internet age, these three foundations have been deconstructed. What is scarce in the industrialization era is resources and products. Resources and production capacity are considered to be the competitiveness of enterprises, but now they are not;

2) products are presented in the form of information, and channel monopoly is difficult to achieve;

3) Most importantly, the media monopoly has been broken and consumers have become producers and disseminators of media information and content at the same time. You can no longer hope to buy off the media and make popular goods in a one-dimensional and broadcast way to induce consumer behavior.

After these three foundations are deconstructed, the power of producers and consumers has changed, forming consumer sovereignty.

3. Internet thinking is a user-oriented thinking.

In the past, enterprises would also say that users are supreme and products are king, but this slogan is either self-promotion or really out of the moral self-discipline of business owners. But in this digital age, in the era of consumer sovereignty, customer first is what you must do, and you must sincerely please users. Taobao seller's "seeing each other late, caring and loving" is a real emotion, because praise has become a valuable asset. The difference between democracy and autocracy is that the former should be kind to the people, while the latter is out of moral self-discipline. Therefore, one of the main criteria for judging a democratic society and an authoritarian society is how both sides treat morality.

How to play internet plus?

Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.

What is the real internet plus?

If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If we let the website get traffic, it is inseparable from SEO optimization technology. If online stores get traffic, it is inseparable from the technology of e-commerce. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play the Internet, you must learn these two technologies.

There are many online tutorials on this topic, but many of them are out of date, because the Internet is constantly changing. In order to prevent people from learning wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The first digits of this group are: 446, the middle digits are: 485, and the last digits are: 064.

Third, for those who visit the industry.

Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.

You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you are a golden hill (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss. Think about it, who gave you a lot of money when you were born? Who is very well prepared and perfect before starting a business? After all, there are very few people born with golden spoons, but they are not rich for three generations, and many great achievements are created by ordinary people.

Plans can't keep up with changes, especially in this era of highly rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer is: "To be offensive, going out to work is simply a stupid waste of youth!" " "Why have you always been a wage earner? Because you are content with the status quo! Because you have no courage, you are born timid and dare not choose another road! Because you don't have the courage to go forward and the spirit of surpassing yourself!

Although you wanted to change your life and your poor fate, you didn't do it because you didn't dare! You are afraid of losing, afraid of losing to poverty! In the end, you can't even think about it. You feel that you have worked hard and struggled. You were ambitious, but you achieved your expected results and gave up. You can only be a wage earner

Why are you always wage earners? Because you go with the flow, those who are close to the ink are black, do not make progress, do not pay money, and die for face! Because I am afraid of my parents, listen to my relatives, have no opinion, and dare not make a decision alone. You have a traditional idea that you just want to work to earn some money, get married and have children, and then you will go the same way as your parents. Because you are naturally fragile and slow-witted, you just want to do your work step by step.

. Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complain that there is no chance, you can't catch the opportunity when it comes, because you can't catch it! Because of poverty, I feel inferior! You chickened out, you dare not do anything! You only work for others!

You have no special skills, you have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a working wage earner!

Many people want to seize the opportunity, but when they want to do something, they often give themselves many reasons to keep themselves in contradiction! Keep wasting time, idle away time