The first mode: forum marketing.
Forum marketing, also known as BBS marketing, can use the forum as a network communication platform to spread the company's brand, products and service information through words, pictures and videos. , so that the target customers have a deeper understanding of the company's brand, products and services, and finally achieve the effect of promoting the company's effects, products and services and deepening market awareness.
The second mode: self-media marketing
Self-media is also one of the important ways to integrate the whole network marketing promotion. Since the arrival of the mobile Internet, since the media marketing, more and more individuals have promoted their brands, companies and products through WeChat official account, Weibo, Toutiao, Tik Tok, Baijia and other platforms. Huizhou merchants spread product ideas and product information with examples, applied knowledge, interests and life experiences.
The third mode: event marketing
Event marketing has always been one of the most popular marketing modes used by marketers, and it is also one of the lowest-cost marketing modes. Marketers need to carefully plan and implement activities that can make the public directly participate in and enjoy the fun, and attract or divert the public's attention through such activities, improve and enhance the relationship with the public, and shape the good image of the company. Event marketing has the advantages of low cost, fast communication speed and wide audience, which can trigger mutual discussion and sharing among users. Quickly enhancing the popularity of enterprises and brands is one of the marketing promotion methods of the whole network.
The fourth mode: word-of-mouth marketing
Word-of-mouth marketing is one of the most powerful marketing models, which subverts all marketing. Word-of-mouth marketing spreads the fastest, taking advantage of the interactive and convenient characteristics of the Internet. Through the interactive communication between customers or company marketers and target customers with word-of-mouth information such as words, pictures and videos, the two discuss the brand, products and services of the enterprise, so as to deepen the influence and impression of target customers and finally achieve the purpose of online marketing.
Internet platforms are closely linked, so word-of-mouth marketing is often synchronized with other marketing methods, such as question-and-answer marketing, content marketing, knowledge marketing, self-media marketing, forum marketing and so on.
The fifth mode: search engine marketing (SEM)
The basic idea of search engine marketing is to let users find information, click on the website/webpage through search (search engine), and learn more about the information they need. When introducing search engine strategy, it is generally believed that the main goal of search engine optimization design has two levels: being included in search engines and ranking high in search results.
The sixth mode: video marketing
Video marketing refers to the network platform based on video websites, with content as the core and creativity as the guide, and uses carefully planned video content to achieve the purpose of product marketing and brand communication; It is a combination of "video" and "Internet", which has both advantages. It has the advantages of TV short films, such as strong appeal, diverse forms and contents, novel ideas and so on. And the advantages of interactive, active communication, fast communication and low cost of Internet marketing.
Videos include: TV commercials, online videos, promotional videos, micro-movies, etc. In the final analysis, video marketing is a marketing activity, so successful video marketing should not only have high-level video production, but also tap the highlights of marketing content.
The seventh mode: soft text marketing (news marketing)
Soft text marketing, also called news marketing, is easier to accept; Text: The article is a new marketing method to spread some professional, news and propaganda articles through well-known websites or vertical websites, including news release and in-depth reports, and to spread the company's brand, people, products, services, activities and other related information to the public in a timely, comprehensive and effective way by news reports.