Everyone must think that a trademark is just a symbolic thing, but it actually hides the password of wealth.
trademark transfer is unique in the same industry, and it is also one of the intangible assets of enterprises. The so-called assets can be transferred. At present, it is more and more difficult to register trademarks. By the end of 2121, the number of valid registered trademarks is 31.173 million, and the number of applications is 11,111 per day. There are more than 3,111 Chinese characters in China, and the population base is also large, with good combination and good meaning, which is also decreasing. Some trademark enterprises are even famous for their long-term use, and buyers are willing to pay for them. The sale of trademark transfer is formed, and both parties can generate interest value through transfer.
2. Trademark rights protection. In recent years, with the increasing amount of compensation for intellectual property infringement, the latest Trademark Law has been raised from more than one time to less than three times to more than one time to less than five times, and the amount of compensation has been raised from 3 million yuan to 5 million yuan. The state has provided enterprises with the exclusive right to protect trademarks.
3. Rent a trademark. The registrant of the trademark use license rents it to others for use through legal procedures. Usually, it is agreed by contract that both parties will sign it with compensation. The way to make money is to join the tea shop as we often see, so as to join the chain operation. Since the awareness of well-known trademarks has been improved in recent years, many enterprises have adopted direct marketing to ensure the quality of products and services and the protection of their reputation.
4. Enterprise financing and trademark pledge. According to Chinese laws, the rights with economic value can be pledged, and the value of the trademark determines the market valuation. Trademark pledge is a means of enterprise financing, and the trademark can still be used during the period of enterprise trademark pledge.
In summary, we can find that the profits that a trademark can bring to an enterprise are unimaginable. As a member of intellectual property rights, a trademark embodies its own value and is also protected by law.