2. Profit from advertising fees. Because group buying websites are generally local, the advertising accuracy is close to the classified information, which can attract many businesses to place advertisements. For this kind of accuracy is stronger.
3. Business service fee. Group-buying websites can also promote new products for merchants by holding new trademark promotion activities, form long-term cooperative relations with merchants, and charge promotion fees to merchants.
In the initial stage of market competition and the immature stage of enterprise growth, the profit model of enterprises is mostly spontaneous. With the intensification of market competition and the continuous maturity of enterprises, enterprises begin to pay attention to the study of market competition and their own profit model. Even so, not all enterprises are lucky to find a profit model.
Profit analysis is mainly to improve the existing profit model through the analysis of profit model.
Internet companies (or enterprises that rely on the Internet platform for marketing) have the following profit models for expanding information:
1, big advertisements (especially brand advertisements, such as banners and text advertisements on the home pages of Sina and Sohu, including column titles, etc. );
2. Small advertisements (especially classified advertisements, competitive ranking advertisements, narrow advertisements, etc.). , such as GOOGLE, Baidu, Tianxia Internet, Search Fan, etc. )
3, props, QQ show (if you have seen Tencent's financial report, you will know how much income you can get by buying props and paying members)
4.EC (that is, e-commerce earns revenue through e-commerce, such as Taobao, eBay, Wang Wan and other websites, whether B2B, B2C or C2C, or providing network services, there are various charging methods, which we classify as EC).
5. Online games (the game products launched by Shanda and Netease are typical cases, and many free online games are also very popular. Although there is no charge for players, the purchase and promotion of special props can be charged; Scenes can also be sold to related companies to earn income)
Baidu encyclopedia-profit model