Interviewer: Park Zhipeng, Chairman of Longyun Technology
Reporter: How does Long Yun Science and Technology redefine digital opportunities after the release of U-Poly products?
Park Zhipeng: The first year of mobile Internet began at 20 10. The whole Internet industry is more concrete and vertical. In such a vertical environment, U-Aggregation wants to do digital marketing, including using tools to serve digital marketing. We want to use U Aggregation, a vertical digital marketing tool, to help you do better in your vertical field. We have worked in the field of digital marketing for many years, and we want to open some previous experience and things about tools to everyone. In the past, we made a black box model and made money by it. Now, the Internet tends to be more open, free and ecological, so we open it up.
Reporter: We know that customers have more and more demands for the accuracy and multi-dimension of current advertisements, and the threshold for advertising in the market is getting higher and higher. What are the advantages of U-aggregation?
Park Zhipeng: U aggregation is defined as a SaaS tool in the whole marketing field. From the iteration of U-Aggregate product version, we finally have to do three things:
First, advertising tools. Advertising tools mean that you can use our tools to quickly set up accounts and grab materials, such as putting them in the front end, which will be covered.
Second, the cost of ROI is controllable. Many customers who do the launch have a headache, that is, whether the ROI cost of the launch is controllable. We will help it from the beginning. At present, it has aggregated several mainstream upstream companies in China. After aggregation, we will screen these upstream companies with better quality and adjust the delivery strategy to the best.
Third, turn on the DSP. For many enterprises, in the end, they are faced with the problem that their direct sales and direct customers don't have their own DSP to advertise, so we open our DSP to everyone for free.
Reporter: What is the biggest difficulty of U polymerization?
Park Zhipeng: U Aggregation At present, our open technical modules are all program optimized. The difficulty lies in how you can be smart and help everyone increase their income. This is based on various logics, whether it is based on your algorithm or based on the upstream algorithm of programmed advertisers, this is more difficult.
Reporter: What do you think of the future prospects of digital marketing?
Park Zhipeng: I think digital marketing will be more instrumental in the future. In fact, whether it is a physical industry or an Internet company, almost everyone is doing digital marketing. In the past, traditional methods were used, such as agent delivery, and the use of tools greatly improved work efficiency. Secondly, there are some advertising companies. There are many people in advertising companies, but there are no really professional tools. So I think digital marketing will be very helpful in the future.
Reporter: I want to add a question. What's your ultimate goal, ideal or dream for U-Polymerization?
Park Zhipeng: I just mentioned that the goal is to do global SaaS for digital marketing. What is the whole world? From the initial product promotion to the intermediate commercialization to the later realization, the whole link should be instrumental, open and free.
Interviewer: Wei Song, founder of GMGC, co-founder and president of Long Yun Science and Technology.
Reporter: I'd like to know what was your original intention to create the brand GMGC?
Wei Song: This initial intention is just like the athletes in the Olympic Games must win now. For entrepreneurs, what they do must be down-to-earth and become "from the people, for the people, for the people, and for the world". We Taoists say that "taking from the people and using it in the world" is a cause. Therefore, I think entrepreneurs should do business, not business. Business can be measured, but business cannot be measured. I think a platform like U Aggregation also wants to achieve something, which is to help small and medium-sized developers grow and empower them to succeed.
Union itself means alliance. We are a free tool and authorized developer. Today we say that our initial intention is to become a partner of all developers and become a partner. We hope to be all possibilities, help more developers and entrepreneurs around us, and help them in terms of talents, funds and specific work. I think starting a business means continuous learning. A career is infinite, with a group of people, an infinite number of people, an infinite number of platforms and an infinite number of possibilities to create together. What Youlian is doing is how to empower small and medium-sized developers in the fields of developers, digital marketing and commercial SaaS, help them realize cash efficiently and help them enter the market easily and quickly. I hope they can get such a push through the entire ecosystem of UNION. This is also my initial intention.
Reporter: You just mentioned the UNION empowerment developer. Do you have any specific plans to tell us next?
Wei Song: First of all, we signed a strategy with Samsung Game Company. If China developers have overseas distribution needs, they can quickly connect the entire platform of Samsung games through UNION and quickly enter the third-party market. The second point has to do with clouds. Many people have been paying attention to Youlian products since they were made, including Huawei, Ali, Tencent, Baidu and Shuangchuang Cloud. Our needs come from the diversity and differences brought by these partners, and we are very willing to be their best partners.
Huawei Cloud will participate in this U-aggregation, and has a very detailed subsidy policy for resources on the cloud to help developers reduce financial pressure and embrace cloud technology more deeply. Through the channel of Long Yun Science and Technology, Huawei Cloud will receive exclusive technical support and subsidies from the cloud. We also cooperate deeply with Shuangchuang Cloud to build a SaaS platform based on the field of Shuangchuang, and empower the digital marketing of the digital dual-creation industry in their park. I think this is a very good start. It is expected that through such cooperation, we will spark more sparks with more manufacturers and platforms, help more developers make profits and better support the industry.
Reporter: The focus of GMGC's work is to help realize more resource docking in resource expansion. Do I understand correctly?
Wei Song: I think the general direction is fine, because there are a large number of CEOs and high-value members in the GMGC system, and hundreds of Chinese and foreign companies will come in soon, such as overseas Samsung games. I believe that as our platform becomes more and more open and more developers gather, our cooperation mode may be more diverse and deeper. For example, we will build a dedicated digital marketing SaaS platform for the game industry, and also build a special ecological platform for video e-commerce, and then aggregate the upstream and downstream resources of the industry to make what we do a meaningful career.
Reporter: UNION has been open to developers for free for some time. Have you ever paid attention to the aspects that UNION developers are most concerned about or evaluate best?
Wei Song: I think that after developers access UNION, they will have ADX and an advertising trading platform. I can get an advertising trading platform for free, and I can access the advertising trading platform without spending the development cost of my own team to meet their advertising needs quickly. Second, a large number of developers want to do head traffic delivery and need to adapt. After UNION aggregates these SDKs, developers can manage these advertising materials, advertising platforms and advertising schemes more easily, which is very gratifying for developers and really saves a lot of time. Many big manufacturers are reluctant to do this development, because "it's useless to eat it, but it's a pity to abandon it", but when we can carry out platform management, many developers are very happy, because it can improve the user's satisfaction with the app experience.
In the future, accurate data marketing and intelligent marketing are also the missions of our alliance, including Longyun, including GMGC. Intelligent and digital data, as well as AI capture, algorithms, behaviors and user portraits, can be realized through SaaS with AI digital intelligence. In the future, we will superimpose more technologies in the industry, so that we can serve the upstream and downstream of our ecology in a more comprehensive, global and three-dimensional way. Our ideal is to make Youlian the best partner for all developers. This is our dream, and we must always practice it and become the best partners.
Interviewer: Zhu, CEO of Shuangchuang Cloud
Reporter: What is the strategic cooperation agreement between you and U Polymerization?
Zhu: Because we are called "Shuangchuang Cloud", Shuangchuang Cloud is a cloud of innovation and entrepreneurship services in China, which focuses on providing services for small and medium-sized enterprises, especially now many enterprises are engaged in the consumption or application of the Internet, including the industry we are concerned about is games. We are also cooperating with Long Yun on behalf of innovative and entrepreneurial service providers to see if we can bring a convergence platform to help these small and medium-sized enterprises grow rapidly and occupy a core position in the market. It is also a great honor to get such a good platform and cooperation opportunity from you this time.
Reporter: What favorable policies for SMEs can our Shuangchuang Cloud customers announce?
Zhu: At present, there are 1.3 million innovation and entrepreneurship carriers in China, covering about 800,000 small and medium-sized enterprises. Because in the whole incubator or innovation center, enterprises will have a process of development and growth. Because we are called "Shuangchuang Cloud", within the scope of the park we can cover, we will realize rapid growth and break through knowledge barriers with the guidance of cloud or technical products. Products such as aggregation products or advertising products are social fields that we pay attention to and are good digital tools. Now many enterprises, including customers of games and corporate services, are using the cloud for free, including our resources, and even we can invest in production materials. In the future, we will make the platform lighter, including helping enterprises grow in advertising.
Reporter: Under the influence of the normalization of the epidemic, has Shuangchuang Cloud made any corresponding strategic changes in this regard?
Zhu: As far as the industry is concerned, the double innovation we are doing is a very big industry. From the thirteenth five-year plan to the fourteenth five-year plan this year, innovation and entrepreneurship have been highly valued in government affairs. We have been exploring what kind of good solutions we can get in the field of dual innovation to help the whole public innovate and start-up projects, and better help everyone to take fewer detours on the road of starting a business and achieve better development. For example, we have done some cloud services and investment services in the early stage, and there are many things that SMEs will encounter in the development process, such as industrial and commercial finance and taxation laws or training. We will help enterprises to extend in all directions.
Reporter: If you were asked to describe the advantages of Shuangchuang Cloud in a few words, what words would you use?
Zhu: Our slogan is "It is not easy to start a business, and Shuangchuang Cloud knows you". This is our slogan. Everyone has an entrepreneurial dream. From the moment you want to set up a company, how do you put the idea of "I" into the market? This series of links, whether Internet, entity or service, have some requirements and difficulties in different fields and industries. We know more about how these entrepreneurs realize the development of their own entrepreneurial road. So our advantage is that we know you better and we focus on this industry.
What is u-aggregation?
As a free programmatic advertising management tool with a leading strategy, U Aggregation focuses on the realization of domestic app products, supports one-click access to multiple advertising platforms functionally, and minimizes operating costs, thus solving the problem that many independent developers aggregate and realize from scratch. Developers can easily access many mainstream advertising platforms by using U aggregation SDK, which saves the tedious work of interface adaptation and aggregation strategy self-adjustment, and saves development and operation costs.