Unicom Telemarketing Speech
First, knock on the door with money.
Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest.
Second, sincere praise from the heart
Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers.
Third, use curiosity.
Modern psychology shows that curiosity is one of the basic motives of human behavior. Liu Jiaoshou of Jackson State University in the United States said, "Exploration and curiosity seem to be the nature of ordinary people, and mysterious things are often the objects that people are familiar with and pay attention to.
Fourth, use the third person to attract attention.
Tell the customer that a third party (the customer's relatives and friends) asked you to come to him.
Verb (abbreviation of verb) Take a famous company or person as an example.
People's buying behavior is often influenced by others. If a salesman can grasp the customer's psychology and make good use of it, he will certainly receive good results.
Intransitive verbs provide valuable information to customers.
Marketers provide customers with some helpful information, such as market conditions, new technologies and new product knowledge, which will attract customers' attention.
Seven, timely product display.
Marketers use all kinds of dramatic actions to express the characteristics of products, which can attract customers' attention best.
Eight, the use of products to arouse interest
Marketers use products to attract customers' attention and interest. The biggest feature of this method is to let the product introduce itself. Attract customers with the thrust of products.
Nine, humbly ask customers for advice
Marketers attract customers' attention by asking them questions.
Ten, send a small gift
Everyone has the psychology of being greedy for petty gain, and gifts are marketed by using this psychology of human beings.
Key points of telemarketing skills
1, you must know who you are calling.
When many salespeople began to introduce themselves and their products, the phone rang once before they found out who they were looking for. As a result, the other party said that you have the wrong number or that I am not someone.
There are also salesmen who make mistakes in the name and position of customers, and some even make mistakes in the company name of customers. These mistakes reduce your credibility before you start selling, and in serious cases, you will lose customers.
Therefore, every salesman should not think that making a phone call is a simple matter. Before telemarketing, you must be clear about the customer's information, and you must be clear that the caller has the right to make a purchase decision.
2, the tone should be stable, the words should be clear, and the language should be concise. Many salesmen are nervous when they pick up the phone because they are afraid of being rejected. Their tone is flustered, they speak too fast and their words are unclear, which will affect your communication with each other. I often get sales calls, but I can't tell the company name clearly, say that I don't invite products, and I can't figure out the purpose, so I have to refuse.
Sometimes it takes a few minutes to figure out his purpose, and then sit through his introduction and still don't understand what the product is. Therefore, in telemarketing, you must make your tone steady, so that the other party can hear what you are saying clearly, and it is best to speak standard Mandarin. Telemarketing skills should be as concise as possible, and products must be emphasized to attract customers' attention.
The purpose of calling is clear.
Many of our telemarketers don't think carefully before making a phone call, and they can't organize the language. As a result, they found that after making a phone call, they didn't say what they should say, and the sales target they should achieve was not achieved.
For example, I want to call a potential customer of my product. My purpose is to let the other party know more about my products through telephone communication and have the opportunity to buy my products.
With this purpose, I will design the simplest product introduction language, and then introduce the performance and price of the product according to the needs of the other party.
Finally, leave a deep impression on the other party to achieve the sales purpose. Therefore, telemarketing skills must have a clear purpose when using telemarketing.
4. 1 minute clearly introduce yourself and your intentions. This is a very important telemarketing skill. I often get sales calls from the same person, but I never remember his name and company. The reason is that he only introduces himself as Xiao Zhang every time he calls. The company name is very vague, and I can't remember it for a long time.
In telemarketing, we must make clear the company name, our own name, product name and cooperation mode.
Don't forget to emphasize your name at the end of the call. For example: Manager XXX, nice to meet you. I hope our cooperation will succeed. Please remember that my name is XXX. I will keep in touch with you.
5. Do a good job of telephone registration and follow up immediately. After the telephone salesperson finishes the call, he must make a registration, make a summary and classify the customers. Class A is the most promising one. They should call back in the shortest time to try to reach an agreement. Class B is achievable and should be followed up continuously.
Even dare to let customers place orders, such as manager XXX. After several communications, I have prepared five products for you. I hope I can deliver it to you today, and I hope you can remit money as soon as possible. Class c has no intention of cooperation. This kind of customer, you should call him from time to time to see what his needs are.
Greet customers and introduce yourself.
After connecting the phone, you should say hello to the customer first, such as "Good morning (afternoon)" and "Hello, who's calling?" After greeting, introduce yourself: "Mr. XXX, I am Xiao Zhang, the business representative of XXX, and I am the business representative of XXX."
Greet, praise and explain your intentions.
For example, "I recently had the opportunity to serve your good friend Mr. Zhang and made a reasonable plan for his Internet. In the process of service, he said that you are young and promising, have a successful career and are very enthusiastic about people. Our company is doing market research recently. Can I talk to you for five minutes now? "