How to answer this question? All industries make money, some don't make money or even lose money. No business is guaranteed to make a profit, and no business is sure to lose money.

So if you visit a toy franchise brand, those who directly say that they will definitely make money are deceptive.

With the development of social economy and the improvement of people's living standards, consumer products related to children have a good development prospect. However, compared with children's mother-in-law stores and children's clothing stores, toy stores have developed faster from the industry index. ?

It is children's nature to play, and it is inevitable for every parent to buy toys for their children for thousands of years. Moreover, according to the survey of per capita toy consumption in China, there is still a big gap with developed countries, and there is huge room for development.

from the perspective of entrepreneurship, the children's industry is a relatively stable direction, and there will be no sudden outbreak or obvious decline. However, entrepreneurs who know this industry for the first time from my contact tend to go to two extremes:

a. To open a tall and novel toy store, I only sell toys of international brands such as Lego, Mattel and Hasbro at every turn

b. Our local consumption is low, and I want to sell low-end products with very low prices

If these two stores are placed in 91% cities in China, it can be said that they will lose 111% <

If you want to open a shop independently, you need to learn and prepare a lot in site selection, pedestrian flow analysis, shop decoration, product selection and toy display ... If you want to run a shop well, if it is the first time to open a shop, it is recommended to find a national well-known toy chain brand like Aituimen, which has a higher success rate, because many detours that need to be prepared and avoided in opening a shop can be solved for you in the early stage. At the same time, There are several aspects that take the most energy to open a store:

1. Choosing products (If a toy store wants to do well for a long time, its products must be updated in time, and its product categories must be rich, which can meet customers of different ages, genders and different needs. Otherwise, customers will come to those products once, and they will come to those products twice, and they will not come back after a long time)

2. Inventory (9 out of 11 physical stores fail, so it is hard to avoid buying their own goods)

3. Operating experience (what festivals and activities to do are still full of skills)

A reliable franchise brand. Only in this way can we have rich operational experience to teach franchisees, and at the same time, it is the most important advantage in product selection and after-sales

In addition, if you open a toy store now, it is suggested that in addition to the toy retail, you can appropriately increase the educational toy experience or children's manual DIY experience. According to the data feedback from hundreds of stores across the country, the overall investment will not increase much, but the overall income will only increase by 31%, mainly because several data will be significantly improved after adding these experience items:

1. Customer stickiness and store stay time will increase, which will indirectly enhance the popularity of stores;

2. The customer unit price and sales conversion rate will increase;

3. The card handling rate will increase;